Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

Millennials 125

Millennials Gen Z User-Generated Marketing 125

Hubspot Marketing

AUGUST 20, 2019

Additionally, over the last two decades, it has risen as one of the primary marketing channels. Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. of Millennials, 77.5%

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Adobe Experience Cloud Blog

OCTOBER 1, 2013

This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. For this growing number of users, the mobile internet is the internet, and mobile is the only way marketers are going to reach them online.

Millennials 134

Millennials User-Generated Thought Leadership Marketing 134

Sprout Social

APRIL 21, 2020

Before publishing that Instagram post or chiming in on the conversation, here are three things social marketers should know about how their brands approach sustainability on social media. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). Young people are driving the movement. Success starts with transparency.

Retail 136

Retail Gen Z Fashion Millennials 136

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. By 2000, that number had climbed to 413 million, before roughly doubling every five years up until 2015. What’s more, they’re more inclined than Millennials to make impulse purchases.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Advertising 135

Advertising Advertisers Gen Z Thought Leadership 135

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Don’t believe us? Not bad for a year’s work, right? billion users.

Millennials 112

Millennials Advertising Advertisers Influencer Marketing 112

Marketing Insider Group

JUNE 9, 2015

As a tech company, we always read the report closely, but wanted to share the major takeaways marketers and content marketers should be aware of. Meeker’s report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M’s: Mobile, Messaging, and Millennials.

Millennials 106

Millennials User-Generated Marketing Strategy Communications 106

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. At Insider Marketing Group, we believe in the power of employee-shared content.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. Will Instagram Drops work for my brand?

Gen Z 140

Gen Z Product Retail Millennials 140

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. million YouTube ads (including 550 billion views) uploaded between 2015 and 2019.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Keep in mind that by including this list of alternatives, we aren't suggesting that marketers should abandon or majorly pivot a Twitter strategy that works for them.

Gen Z 135

Gen Z Marketing Marketers Millennials 135

Marketing Insider Group

SEPTEMBER 23, 2015

93% – that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. With 87% of buyers stating that digital content has a large impact on their purchasing decisions this year, it’s clear that content marketing is on the ups.

Content Marketing 111

Content Marketing Branding Food Millennials 111

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. The line between Gen Z and millennials isn’t the only one that’s blurring. In 2015, 14.8 According to Tubular Labs data: In 2014, 12.8 trillion views.

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Marketing Insider Group

JULY 22, 2016

According to a 2015 study by Cone Communications, sixty-four percent of millennials use social media to address or engage with companies around social and environmental issues. The post How To Integrate Marketing With Your Corporate Social Responsibility appeared first on Marketing Insider Group.

Millennials 72

Millennials Marketers Marketing Communications 72

Hubspot Marketing

MAY 1, 2017

Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. Creepy -- or great marketing? The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. The Takeaway.

Personalized Marketing 145

Personalized Marketing COS Branding Marketers 145

Adobe Experience Cloud Blog

AUGUST 18, 2016

These changes in business models have major implications for how marketers should reach and engage their buyers. Here are three ways that technology is transforming marketing: 1. Technology is Empowering Marketing. And the importance of mobile will only accelerate as mobile-first millennials become more financially independent.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Hubspot Marketing

FEBRUARY 5, 2024

? FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). In this article, I will share five inspirational examples of effective marketing for financial services.

Marketers 136

Marketers Marketing User-Generated Social Media Marketing 136

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 3. Millennials prefer YouTube over TV.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. Unfortunately this change has created a gap between what we as consumers are looking for and the kinds of marketing brands produce, the kind of marketing that we as content marketers produce.

Millennials 106

Millennials New Technology Entertainment Content Marketing 106

Hubspot Marketing

MARCH 22, 2018

billion people on Facebook Messenger , it makes sense to take advantage of chatbots for marketing, customer service, and sales. 40% of millennials are already using voice search before making an online purchase. Starbucks created a Mobile Order and Pay app in 2015. Automation and Chatbots for Online Ordering.

eCommerce 145

eCommerce Millennials Shipping Price 145

Hubspot Marketing

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it.

Millennials 145

Millennials Shipping Entertainment eCommerce 145

Markinblog

MARCH 23, 2022

That’s why: …I’ve pulled together some of the most interesting and relevant entrepreneur statistics, facts, and trends that you should know if you’re involved in this market. Millennial business owners operated 12% of all businesses, while generation X held a substantial 44% stake in the business share.

Millennials 98

Millennials Education Communications Management 98

Hubspot Marketing

OCTOBER 11, 2023

1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. The Visual and Mobile Era A pivotal moment in social media history came in 2007 when the first iPhone hit the market. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. 2014 - Musical.ly

Gen Z 137

Gen Z User-Generated Transform Social Media Marketing 137

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot. Monetize your video marketing to create a secondary source of income.

Fashion 112

Fashion Millennials Education Video Marketing 112

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Make a genuine connection with influencer marketing. Find out more about influencer marketing. Make listening a bit of you.

Gen Z 133

Gen Z Fashion Influencer Marketing Millennials 133

Hootsuite

NOVEMBER 4, 2019

Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. That number from Pew Research is way down from 71% in 2015. Table of contents.

Marketers 112

Marketers Marketing User-Generated Advertising 112

Hubspot Marketing

MARCH 8, 2021

But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?". As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. Takeaways for Marketers. Takeaways for Marketers.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Sprout Social

NOVEMBER 28, 2016

Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Followers Are Your Strongest Marketing Assets. According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Litmus

APRIL 2, 2019

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “ Trending in Email Design ” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. Custom illustrations in email marketing.

Customer 94

Customer Energy Millennials Communications 94

Hubspot Marketing

FEBRUARY 3, 2020

And, as a small business marketer, you likely can't afford a Super Bowl ad or a Broadway musical alternative just yet. As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. Lean into co-marketing. 4 Small Business Alternatives to Super Bowl Advertising.

Gen Z 145

Gen Z Advertising Advertisers Energy 145

Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. The series was a Content Marketing Awards finalist for strategy – best content marketing program in financial services.). Find naturals. Click To Tweet.

Fashion 111

Fashion Food Millennials Entertainment 111

Litmus

JUNE 14, 2024

It takes an email marketing team an average of 2 weeks to produce a single email. And at any given time, 46% of email marketers have up to five emails in production. Email marketers are being asked to ramp up significantly (something that probably comes as no surprise to you.)

Millennials 100

Millennials Copywriting Email Marketing New Technology 100

Rock Content

OCTOBER 21, 2015

Emerging news platforms often mirror the best qualities of content marketing in that they are highly visual, driven by content of exceptional quality and engineered to be highly shareable. Posted by Business Insider on Wednesday, October 14, 2015. Business Insider.

Millennials 92

Millennials Fashion Food Entertainment 92

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

Advertising 115

Advertising Advertisers PR Millennials 115

Duct Tape Marketing

SEPTEMBER 29, 2016

Two Ways User-Generated Content Can Keep Your Brand Relevant written by Guest Post read more at Duct Tape Marketing. In today’s digital age of marketing, brands are focusing on User-Generated Content (UGC) campaigns to improve their web performance and increase organic responses.

User-Generated 78

User-Generated Branding Millennials Retail 78