Sprout Social

MAY 7, 2025

How UK brands are using WhatsApp in their marketing strategies Brands use WhatsApp marketing to support and market to customers in several ways. Here are some successful WhatsApp marketing strategies businesses in the UK are using.

Gen Z 74

Gen Z Marketing Marketers Communications 74

Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? In fact, any good marketing strategy should have them working together.

SEO 113

SEO Thought Leadership Social Media Marketing User-Generated 113

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Summit Holy Cow!

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Rock Content

OCTOBER 27, 2015

Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. In 2015 Google ran out animals starting with “P,” but it pushed through “Mobilegeddon,” which hurt sites with a poor mobile experience. Want to dig deeper?

Market Research 111

Market Research Content Marketing Marketing Marketers 111

Sprout Social

NOVEMBER 8, 2016

Following Facebook best practices is essential to your overall social media marketing strategy. Instead, you need to focus on your strategy and you can do this by planning out your end goal first. Don’t Hold Back on Your Facebook Marketing Efforts. Limit your plans and narrow down your ad strategy.

User-Generated 112

User-Generated Social Media Marketing Communications Advertising 112

Adobe Experience Cloud Blog

DECEMBER 14, 2017

The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two. Do: Take a Second (and Third) Look at Mobile Marketing. Do: Stick to Social Media Marketing via Business-Friendly Networks.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Hootsuite

APRIL 7, 2022

Just as TikTok was once merely “the dance challenge app”, Discord was launched in 2015 as a niche app for the gaming community. Since then, it’s grown into a major player among chat-focused social media platforms, with 150 million monthly active users as of September 2021. Does LinkedIn finally have a challenger?

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hubspot Marketing

FEBRUARY 5, 2024

Before delving into the strategies and examples, let’s discuss tips for solving your most fundamental marketing challenge — building a product customers love. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

Marketing 130

Marketing Marketers User-Generated Social Media Marketing 130

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. An integrated marketing strategy that focuses on a key theme across all media is critical.

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Sprout Social

APRIL 17, 2017

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Why Hashtags? Hashtag Analytics Tools.

Analytics 111

Analytics Fashion Social Media Marketing Promotion 111

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

Management 135

Management CMO Marketing Marketers 135

Hootsuite

SEPTEMBER 2, 2021

With the ever-growing number of social media platforms, it can be overwhelming to constantly wonder whether each of them is worth your time. To avoid spending too much of your time learning the ropes of every new platform, let your social media marketing strategy guide your decisions, and only join the networks that support your goals.

Entertainment 145

Entertainment Thought Leadership Social Media Marketing Education 145

Hootsuite

APRIL 27, 2022

So, what does Meta’s domination mean for social media marketing? Whether you’re an established brand or simply getting started with social , don’t ignore the power of Facebook Messenger as part of a holistic social media marketing strategy. billion times. Source: eMarketer. See it in action.

Digital Trends 114

Digital Trends Social Media Marketing Communications User-Generated 114

Marketing Insider Group

JUNE 24, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 88

Telemarketing Customer loyalty Entertainment User-Generated 88

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Be willing to branch out from your traditional Facebook strategy and beat the crowds sure to flock to this new tool in due time. Facebook has unveiled some new, deep, and robust marketing analytics that will have big implications for your marketing strategy. See Powerful New Ad Metrics and Page Insights.

Thought Leadership 268

Thought Leadership CRM Analytics Promotion 268

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Sprout Social

NOVEMBER 23, 2016

Social media is dynamic, and your content strategy has to be as well. More than 1 million GIFs were shared on Twitter in 2015, and Tweets with GIFs get 167% more clickthroughs than those without. For local businesses, location is a huge component of your marketing strategy. Recycle Evergreen Content.

Energy 112

Energy Entertainment Branding Social Media Marketing 112

Adobe Experience Cloud Blog

AUGUST 25, 2016

Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. Creative skills differ from practical, technical skills because they’re less tangible and more conceptual.

Content Marketing 98

Content Marketing Thought Leadership Education User-Generated 98

Rock Content

JUNE 29, 2020

SEO refers to a set of techniques, prevalent in Content Marketing strategies, which aim to increase the ranking of your brand channels in search engine results pages. On the other hand, off-page SEO refers to SEO optimizations that you can apply with partnerships, campaigns, and social media marketing.

SEO 128

SEO User-Generated Promotion Social Media Marketing 128

Sprout Social

NOVEMBER 15, 2016

Start by creating a list of social media objectives and goals. These objectives should align with your broader marketing strategy and business goals. The purpose of a social media strategy is to guide your actions, but it’ll also be a measure by which you determine whether you’re succeeding or failing.

Transform 111

Transform Entertainment Whitepaper Communications 111

Sprout Social

SEPTEMBER 13, 2016

Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there. The problem with Facebook ROI is it’s different from traditional online marketing. Before you can begin tracking Facebook ROI, you need to establish social media goals.

Analytics 111

Analytics Promotion User-Generated Advertising 111

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. at least once.

Communications 145

Communications Promotion Social Media Marketing Management 145

Sprout Social

JUNE 7, 2016

Likes replaced Favorites in 2015, and use a heart instead of a star icon. Content is a huge piece of your social media marketing strategy , but creating powerful content that deliver results require data. Twitter’s 140-character limit no longer applies to DMs. Like : This is used to represent a stand-out Tweet.

User-Generated 111

User-Generated Energy Entertainment Analytics 111

Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. Unlike most social media platforms, Discord doesn’t sell ads. How did Discord get started? Build community.

Social Media Marketing 107

Social Media Marketing Analytics Place Promotion 107

Businesses Grow

APRIL 17, 2023

this week was how a 21-year-old member of the Air National Guard was arrested for retaining and distributing classified national defense information through a social media community. The Rise of Discord The first lesson about the future of social listening is that this leak occurred on Discord … and it was undetected there.

Gen Z 88

Gen Z Social Media Marketing User-Generated Education 88

Duct Tape Marketing

APRIL 21, 2017

Affordable Tools to Help Maximize Your Social Media Presence written by Guest Post read more at Duct Tape Marketing. Social media has tilted the marketing landscape, with close to 90 percent of marketers believing in the importance of social media marketing—a practice that saw a spending of close to $10 billion in 2015.

Social Media Marketing 75

Social Media Marketing Price User-Generated Analytics 75

Duct Tape Marketing

JANUARY 8, 2015

Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! Leveraging inbound marketing strategies can help small business grow their customer base and save money.

Outbound Marketing 70

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 70

Adobe Experience Cloud Blog

JUNE 5, 2018

Their Instagram account has more than a million followers, but the seeds of this growth were sown back in 2015 when they grew their following from 0 to 400,000 within a year. In fact, a significant part of the success of Foundr’s business can be attributed to their effective Instagram marketing strategy.

User-Generated 134

User-Generated eBook Thought Leadership Promotion 134

Content Marketing Institute

AUGUST 24, 2018

Using a progressive content strategy built from a single type to a symphony of multimedia jams, the LinkedIn’s Sales and Marketing Solutions group claimed its search spot and developed a healthy following along the way. HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials.

Entertainment 90

Entertainment Thought Leadership Marketing Marketers 90

Neil Patel

MAY 4, 2021

Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. I worked hard. I do my best to show up everywhere.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Duct Tape Marketing

APRIL 20, 2017

5 Myths About Your Clients and Social Media That You Should Forget Right Now written by Guest Post read more at Duct Tape Marketing. When it comes to social media marketing, any small business can utilize their online presence for lead generation. The way customers buy and research products has changed.

Social Media Marketing 66

Social Media Marketing Manufacturing Inbound Marketing User-Generated 66

Hubspot Marketing

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Best of all, we'll show you effective strategies and impressive real-world examples for each. Social Media Marketing Strategies.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Influencer marketing is a great strategy for extending your content marketing reach in a valuable way. Convey emotion.

Transform 111

Transform SEO Content Marketing B2C 111

Duct Tape Marketing

FEBRUARY 23, 2017

Now you’re ready to crush it with your content marketing, right? Content marketing is getting increasingly competitive and noisy. In a 2015 survey by the Content Marketing Institute , 77% of marketers reported using content marketing for their strategy. Why design? The golden ratio of images.

Content Marketing 74

Content Marketing Marketing Marketers Communications 74

Buffer Marketing

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Gen Z 111

Gen Z Branding PR Marketing 111

Customers.ai

FEBRUARY 7, 2024

Since its inception in 2014, Vassallo and her team have driven over $100 million in revenue for their clients, focusing on holistic, data-led strategies. Starting in 2015, Perry’s vision was to offer something fast, affordable, and reliable, a total 180 from his previous venture.

Transform 88

Transform eCommerce Non-Profit Advertising 88