Hootsuite

JUNE 21, 2023

Thirteen years later, FINRA has quite a lot to say about social media. Their research shows social media has become the top source of investing information for Gen Z investors. Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. That’s not surprising.

Gen Z 120

Gen Z Communications Education Millennials 120

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. That’s good news for you, since people are spending more time than ever on social media. Over 2 hours a day , in fact, which is 30% more time than in 2015.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 109

Gen Z Millennials User-Generated Marketers 109

Neil Patel

APRIL 5, 2021

Legacy fast-food chains have had to get creative in recent years in order to capture the hearts of millennial viewers. Burger King knows millennials love nostalgia, and what better way to appeal to that emotion than by bringing back their legendary chicken fries. This is millennial marketing done right. Burger King.

Food 118

Food Advertisers Advertising Millennials 118

Hootsuite

DECEMBER 15, 2021

And while many content creators and savvy social media marketers have found ways to turn TikTok into a business, the platform’s main mission is to “inspire creativity and create joy.” Gentleman – Dance Hits 2015. So don’t take it too seriously. In fact, the edgier, the better. graceegang.

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Econsultancy

DECEMBER 13, 2021

As has been the case since the latter half of 2015, roadside locations accumulated the largest amount of revenue across all digital OOH environments in the second quarter, at above £80 million. Digital advertising accounts for more than 40% of UK marketing budgets in 2021. of UK marketing budgets, up 18.5 A further 37.5%

Advertisers 52

Advertisers Advertising Retail Shoppers 52