Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Should the social media team have a stake in SEO? In this blog, I’ll clear the air and explain how social media and SEO work together and how they can benefit each other: Social Media Signals Are NOT SEO Ranking Factors.

SEO 113

SEO Thought Leadership Social Media Marketing User-Generated 113

Search Engine Land

OCTOBER 25, 2023

We started tracking Google’s Main Knowledge Graph (Knowledge Vault) in 2015 in our proprietary software, Kalicube Pro. Google has performed a significant update to the Knowledge Vault every summer since 2015. Sidenote : Several SEOs have contacted me and expressed frustration that their subtitle changed to “Writer.”

Finance 134

Finance SEO Health Promotion 134

Marketing Insider Group

MARCH 16, 2015

My biggest secrets for SEO and your content marketing budget? Turns out, the massive and nearly ubiquitous myth in certain marketing circles and across the interwebs is that duplicate content hurts SEO. The straight answer is that licensed or syndicated content doesn’t hurt a brand’s SEO at all.

Content Marketing 107

Content Marketing SEO Marketing Marketers 107

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January 2015: StatCounter said, conclusively, that the Firefox deal was responsible for Yahoo’s recent movement.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Marketing Insider Group

MARCH 23, 2020

While some companies chase people around the web with ads and fill their sites with product promotions, we believe in the power of consistent content marketing to reach, engage, and convert relevant audiences to your business. We are delivering more than 100 SEO-driven blog articles to our clients per month. The Build-Up.

Thought Leadership 145

Thought Leadership Customer Digital Marketing SEO 145

Search Engine Land

MARCH 17, 2023

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users. SEO Held Liable, Fined In Counterfeiting Case 2011: A website builder and SEO firm was held liable in federal court in a case in which it was accused of enabling the sale of counterfeit goods.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 108

Search Marketers Non-Profit Marketing SEO 108

Search Engine Land

NOVEMBER 29, 2022

However, such mixups are just as wrong as cloaking in SEO. Instead, the newly updated Spam Policies section page promotes Doorways to the second-listed contravened practice, right after Cloaking. Doorway pages might seem like a nebulous concept for some marketers to grasp. What are doorway pages? Imagine if Target.com pursued this.

SEO 100

SEO User-Generated Transform Manufacturing 100

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. Content lifecycle includes all phases from content ideation, creation, publishing, promotion, discovery, engagement, management, and reporting. Content Promotion. Content Publishing.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Content Marketing 134

Adobe Experience Cloud Blog

DECEMBER 8, 2016

In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. SiriusDecisions used Twitter targeted ads to promote sales of tickets to its annual B2B conference. Increased Social Search Functionality. The campaign resulted in an ROI of 16 times advertising spend.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. 2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. ” Why?

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Search Engine Land

JANUARY 4, 2023

2015: GM announced a range of new OnStar 4G LTE services, including “AtYourService,” featuring partners like Dunkin’ Donuts and Priceline.com. 2017: Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits by Aleyda Solis. 2016: What Is Your SEO Learning Program? by Jacob Baadsgaard.

Search Marketers 96

Search Marketers User-Generated SEO Marketing 96

Search Engine Land

MARCH 3, 2023

Most local SEOs making at least $60,000 2020: Half of those responding to a survey said they had been working in the industry for more than a decade and 11% had been working in local SEO for 20 years or more. Related: Does SEM = SEO + CPC Still Add Up?

Search Marketers 88

Search Marketers SEO Health Marketing 88

Neil Patel

OCTOBER 25, 2020

Basically, if you need any type of creative strategy, work, or promotion, they can help you get it done.”. According to a report by The Verge , redesigning their logo to look good on small screens had a profound impact on why Google evolved its visual identity design in 2015. Take Google, for example. And this was the case with Google.

Market Research 145

Market Research Marketing Marketers Analytics 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. And today, your target market is largely online. Dove would have spent $4.5 billion, U.S.

Advertisers 134

Advertisers Advertising Gen Z Thought Leadership 134

Neil Patel

SEPTEMBER 21, 2020

Suppose you’re passionate about promoting your business. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides. Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off.

User-Generated 145

User-Generated Shoppers SEO Place 145

Search Engine Land

JANUARY 19, 2023

Matt Cutts, The decay and fall of guest blogging for SEO Cutts’ post got hundreds of comments and sparked lots of discussion on social media. He also added “for SEO” to the title of his post. Report: 2014 Was A Bad Year For Lyrics Sites In Google 2015: And 2015 was looking to be even worse for this niche.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

MARCH 9, 2023

Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results 2015: Despite many sites already supporting HTTPS, 80% of those URLs did not show in the Google search results because the webmaster was communicating to Google to display the HTTP version.

Search Marketers 87

Search Marketers User-Generated Marketing Marketers 87

Neil Patel

JULY 17, 2021

This update, introduced in 2012, directly combated “black hat” SEO tactics such as link directories and spammy backlinks. In 2015, Google released a Hummingbird extension, RankBrain. In other words, it promotes the most relevant and informative content for a keyword or search phrase. SEO matters, but don’t go overboard.

SEO 143

SEO User-Generated Analytics Education 143

Search Engine Land

MARCH 10, 2023

” Video: Detlef Johnson on SEO for developers 2020: The long-time developer and SEO was working to bring the disciplines together. Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs 2015: Just over 40% of the U.S.

Search Marketers 85

Search Marketers SEO Marketing Marketers 85

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. And today, your target market is largely online. Digital Advertising is Targeted.

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127

Marketing Insider Group

APRIL 3, 2023

Almost 8 years ago, SEO expert, Brian Dean, revealed a game-changing strategy called the Skyscraper Technique. If you’ve had your hand in the SEO game for more than 24 hours, you know those are some pretty impressive results. But, to be fair, that was back in 2015.

User-Generated 117

User-Generated SEO Promotion Digital Marketing 117

Neil Patel

JULY 9, 2021

Promoting when you have no followers for growth is tough. They provide instant promotion of your product or service with amazing conversion rates. For example, check out how sparkling water brand Lacroix does it: They work with tons of micro-influencers to promote their products and gain more customers.

User-Generated 145

User-Generated Influencer Marketing Promotion Branding 145

Hubspot Marketing

NOVEMBER 30, 2022

This is the strategy that you will use to launch and promote your product. Create promotional content. After planning out your go-to-market strategy and writing your SMART goals, start producing content that will support and align with those promotional efforts. For instance, let's say you're launching an online course on SEO.

Product 145

Product Food Product Marketing Market Research 145

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. At HubSpot, we also use Asana to organize content marketing, media, and SEO, work with contractors and freelancers to keep them on track, and govern the whole process of content creation. Keyword optimization: Link keywords to specific content pieces to keep SEO a top priority.

Price 84

Price User-Generated Analytics Management 84

Adobe Experience Cloud Blog

JUNE 5, 2018

What keywords are to SEO, hashtags are to social media. You can choose to feature accounts, and it’ll help in cross promotion to a great extent. You can connect with influencers in your niche and find ways to co-promote Instagram content with them. Focus on Hashtags. Benefiting from Influencers’ Reach. Simple Branded Content.

User-Generated 134

User-Generated eBook Thought Leadership Promotion 134

Sprout Social

JANUARY 21, 2021

Rolling out the same campaigns and promotions with identical marketing messages is lazy at best. For example, tools like Sprout can help you answer the following questions: What are people saying about specific products or promotions? In short, your personas from 2015 shouldn’t look the same as your personas from 2021.

Marketing 142

Marketing Marketers Analytics Health 142

Search Engine Land

JANUARY 15, 2023

Day Google doodle promotes King’s message of unity. 2015: Google was sticking with the figure it gave in 2012 but stressed it’s “over” that amount. 2015: The figure was important because it meant searchers often didn’t need to leave Google to visit a publisher’s site. . Martin Luther King Jr.

Search Marketers 78

Search Marketers Real Estate SEO Marketing 78

Neil Patel

AUGUST 4, 2021

Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. Behind the scenes, SEO is still massively important , whether you’re a fan of it or not. If you’re familiar with SEO for your blog , this is all going to seem oddly familiar.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Hubspot Marketing

FEBRUARY 5, 2024

Understanding Customer Sentiment They regularly use Net Promoter Score (NPS) to assess customer sentiment. Although founded in 2015, it quickly established itself as one of the UK's most admired and trusted challenger banks. Below, I share four marketing ideas for promoting your financial services. Today, it drives 48.3

Marketing 136

Marketing Marketers User-Generated Social Media Marketing 136

Content Marketing Institute

OCTOBER 26, 2018

The average fell from eight in 2015 to just four in 2017. That’s all the promotion I’ve done. HANDPICKED RELATED CONTENT: Content Amplification: How to Promote and Distribute Content Effectively. HANDPICKED RELATED CONTENT: 5 Advanced Methods to Promote Your Content in 2018. Some tactics to consider are: Manual promotion.

Promotion 111

Promotion SEO Content Marketing User-Generated 111

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. I’ve written about local business marketing and local SEO before. On-Page SEO is the simplest marketing ingredient that you need to take care of as a business owner. But, guess what?

Branding 145

Branding Retail Real Estate SEO 145

Search Engine Land

JANUARY 5, 2023

2020: In this installment of Barry Schwartz’s vlog series, he chatted with Ghergich about how to scale your SEO agency, understanding human intent and more. Illegitimate” SEO Sentenced To 37 Months In Federal Prison For Extortion. Surprise: Google’s Home Page Promoting Nexus One. 2017: Google said, starting Jan. by Tony Edward.

Search Marketers 82

Search Marketers Law Marketing Marketers 82

Search Engine Land

JANUARY 25, 2023

Video Of Matt Cutts Talking About The Early Days At Google 2015: A 34 minute video of Cutts giving a talk at UNC Chapel Hill. 2015: With Cortana, Bing was “creating new user paradigms and bringing search into the context of what you’re already doing.” Cortana Expands The Boundaries Of Search, But Will It Eventually Eat It Too?

Search Marketers 77

Search Marketers Real Estate Retail Marketing 77

Search Engine Land

MARCH 1, 2023

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling , published March 3, 2015 (“Yahoo turned 20 yesterday…” i.e., March 2 ) Well, on March 2, 2005, Yahoo celebrated its 10th birthday by giving away a free scoop of Baskin-Robbins ice cream.

Search Marketers 79

Search Marketers SEO Marketing Marketers 79

Duct Tape Marketing

DECEMBER 7, 2015

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. If you run a company that depends on local customers, then local SEO is vital for your business. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. Direct Data Matters for Local SEO.

SEO 53

SEO eBook Finance B2C 53

Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. Ads were running alongside videos that promoted offensive or violent content, leading many major companies to pull their advertising. Keep in mind that search results are not entirely based on videos with the most views, so understanding YouTube SEO can help you rank higher.

Analytics 141

Analytics SEO Education Promotion 141