2015 and Search Marketers - Marketing Pro Pulse

Search:

DAY

WEEK

MONTH

YEAR

Jun 21 - Jun 27

Jun 14 - Jun 20

Jun 07 - Jun 13

May 31 - Jun 06

MORE

MORE

MORE

MORE

Select your country:
Sign up | Log in

2015

Search Marketers

article thumbnail

Google’s search market share falls below 90% for first time since 2015

Martech

JANUARY 14, 2025

Googles share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Googles global search market share was under 90% during each of the final three months of 2024. Cleary, were seeing a trend with Google losing search market share. Wheres the drop?

Search Marketers

Search Marketers Marketing Marketers SEO

article thumbnail

Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

JANUARY 16, 2025

Compared to traditional search, which relies mostly on keyword matching, AI search uses advanced algorithms to understand the context and intent behind the query. As a result, at least in theory, it should provide more relevant and personalized results.

Transform User-Generated CMO Marketing

Join 143,000+

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Webinars

B2B SEO vs. LMO: Whats the Difference and Why It Matters

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

AI In The Aisles: The Executive's Guide To Better In-Store Experiences

How to Master Media Relations: Targeting, Tailoring, Timing

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Trending Sources

article thumbnail

No, ChatGPT isn’t stealing Google’s search market share

Search Engine Land

NOVEMBER 9, 2023

This article (which is paywalled, so I’m not linking to it) is based on a Bank of America report (why is Bank of America talking about search market share?), A report from BofA argues that Google's search market share is down ever so slightly and attributes that to ChatGPT. (I I question that.) The problem?

Search Marketers

Search Marketers Gen Z Marketing Marketers

Webinars

B2B SEO vs. LMO: Whats the Difference and Why It Matters

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

AI In The Aisles: The Executive's Guide To Better In-Store Experiences

How to Master Media Relations: Targeting, Tailoring, Timing

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

article thumbnail

This day in search marketing history: March 18

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers

Search Marketers SEO Marketing Marketers

article thumbnail

This day in search marketing history: January 14

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. Q4 Paid Search Ad Revenue Up 24 Percent YoY In The Americas [Kenshoo]. 2015: Return on investment rose as revenue outpaced the rise in spending. From Search Marketing Expo ( SMX ).

Search Marketers

Search Marketers Non-Profit Marketing Marketers

article thumbnail

This day in search marketing history: January 29

Search Engine Land

JANUARY 28, 2023

How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.

Search Marketers

Search Marketers Marketing Marketers Retail

article thumbnail

This day in search marketing history: January 12

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. E-commerce sales jumped this holiday season as search marketers weathered Google updates. consumers spent $204.5 2011: Google vs.

Search Marketers

Search Marketers Health Law Marketing

article thumbnail

This day in search marketing history: February 2

Search Engine Land

FEBRUARY 1, 2023

Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January 2015: StatCounter said, conclusively, that the Firefox deal was responsible for Yahoo’s recent movement. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers

Search Marketers Shoppers SEO Marketing

article thumbnail

This day in search marketing history: January 7

Search Engine Land

JANUARY 6, 2023

2019: GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. Report: Yahoo Search Share Up After Firefox Deal. From Search Marketing Expo ( SMX ).

Search Marketers

Search Marketers Manufacturing SEO Marketing

article thumbnail

This day in search marketing history: January 2

Search Engine Land

JANUARY 1, 2023

New search quality raters guidelines for Google Assistant and voice search evaluations. 2018: Similar to the web search quality guidelines, raters evaluated voice responses from Google Assistant for information satisfaction, length, formulation and elocution. 2019: 2019 in search: Find your seamlessness by Alexis Sanders.

Search Marketers

Search Marketers Marketing Marketers Manufacturing

article thumbnail

This day in search marketing history: March 25

Search Engine Land

MARCH 24, 2023

Google Adds Subdomain Support To Change Of Address Tool In Google Webmaster Tools 2015: You could now communicate subdomain moves in Google Webmaster Tools Change of Address tool. Google Launches Major Push To Get Local Businesses Online, Improve Data 2015: New site offered tools, content and solicited business owners to update information.

Search Marketers

Search Marketers PR Non-Profit SEO

article thumbnail

This day in search marketing history: January 15

Search Engine Land

JANUARY 14, 2023

Search Is Number One Content Discovery Tool For Mobile Users. 2015: Fifty four percent of respondents said search was the top way they found mobile content/websites. Smartphones Account For 40% Of US Search Ad Spend In Q4 [Marin]. 2015: Desktop’s influence, while still dominant, continued to wane.

Search Marketers

Search Marketers Health Marketing Marketers

article thumbnail

This day in search marketing history: January 5

Search Engine Land

JANUARY 4, 2023

Best Buy to sell search ads under its own in-house media company. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2018: Search marketers weighed in on their experiences since the change took effect. From Search Marketing Expo ( SMX ).

Search Marketers

Search Marketers User-Generated SEO Marketing

article thumbnail

This day in search marketing history: January 8

Search Engine Land

JANUARY 7, 2023

2015: Some users were missing their Google Now cards, which they rely on to see if there will be traffic on the way to work, how cold it may be or other useful information for their day. 2015: Google moved the Reach and Frequency report out of the Dimensions tab to the Campaigns tab. An Open Letter to Paid Search Networks.

Search Marketers

Search Marketers Non-Profit Marketing Marketers

article thumbnail

This day in search marketing history: March 10

Search Engine Land

MARCH 9, 2023

Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results 2015: Despite many sites already supporting HTTPS, 80% of those URLs did not show in the Google search results because the webmaster was communicating to Google to display the HTTP version. Wolfram Alpha To Challenge Google?

Search Marketers

Search Marketers User-Generated Marketing Marketers

article thumbnail

This day in search marketing history: March 27

Search Engine Land

MARCH 26, 2023

Search marketers are volunteering services, support to help small businesses get through COVID-19 2020: Consulting, web hosting, budget coaching – marketers were extending help to ease the strain on businesses. Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix.

Search Marketers

Search Marketers SEO Marketing Marketers

article thumbnail

This day in search marketing history: March 26

Search Engine Land

MARCH 25, 2023

Google Testing Removing Line Separator Between Search Ads & Organic Search Results 2015: Google was testing removing the divider between the ads and free listings in the search results. What Israeli SEMs Want 2009: To see Yahoo and Microsoft set up offices in Israel and for Yahoo to fix its search marketing platform.

Search Marketers

Search Marketers Marketing Marketers SEO

article thumbnail

This day in search marketing history: January 20

Search Engine Land

JANUARY 19, 2023

Report: 2014 Was A Bad Year For Lyrics Sites In Google 2015: And 2015 was looking to be even worse for this niche. Google Overtakes Traditional Media To Become Most Trusted News Source 2015: Google’s brand strength around the world was also likely a factor in these rankings. What Time Is The State Of The Union? Yahoo Sees Big 1.6%

Search Marketers

Search Marketers SEO Marketing Marketers

article thumbnail

This day in search marketing history: January 27

Search Engine Land

JANUARY 26, 2023

What local SEOs should focus on in 2020 2020: Four experts offered their top three recommendations for local search marketers. Download Legacy PLA Product Target Data Prior To March 23 2015: If advertisers wanted to keep a record of that older data. How Search-Like Are Social Media Sites?

Search Marketers

Search Marketers Marketing Marketers SEO

article thumbnail

This day in search marketing history: March 4

Search Engine Land

MARCH 3, 2023

How Google Made It A Little Harder To Reach Google.com From Outside The US 2015: Google said the change was meant to help local searchers, but did the Right To Be Forgotten play a role? Google Launches AdWords App For Android 2015: This was the first time Google had launched a native app for monitoring and managing AdWords campaigns.

Search Marketers

Search Marketers SEO Health Marketing

article thumbnail

This day in search marketing history: January 23

Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3. Atlanta, Seattle and Boston.

Search Marketers

Search Marketers Health Marketing Marketers

article thumbnail

This day in search marketing history: March 5

Search Engine Land

MARCH 5, 2023

Google: The Mobile Friendly Update Ranking Factor Will Be Real Time & On A Page-By-Page Basis 2015: Google’s Gary Illyes answered some questions around this new ranking factor at SMX West. Google May Discontinue Its AJAX Crawlable Guidelines 2015: Gary Illyes indicated Google would be decommissioning its guidelines.

Search Marketers

Search Marketers SEO Marketing Marketers

article thumbnail

This day in search marketing history: March 11

Search Engine Land

MARCH 10, 2023

Google Webmaster Tools Adds Blocked Resources Report & Updates Fetch & Render Tool 2015: Google added a report that showed which resources you were blocking GoogleBot from by host name and updated the fetch and render tool. Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs 2015: Just over 40% of the U.S.

Search Marketers

Search Marketers SEO Marketing Marketers

article thumbnail

This day in search marketing history: February 20

Search Engine Land

FEBRUARY 19, 2023

Google says no algorithm changes in new deal to demote pirated content in UK search results 2017: Google and Microsoft Bing agreed to reduce pirated content from their search results in an agreement named the Voluntary Code of Practice.

Search Marketers

Search Marketers Marketing Marketers User-Generated

article thumbnail

This day in search marketing history: January 1

Search Engine Land

DECEMBER 31, 2022

Welcome to the first installment of what will be a daily, ongoing feature here on Search Engine Land in 2023 – This day in search marketing history. Search Engine Land has been the publication of record for all things search and search marketing since launching in 2006. 14 “Is Google Evil?”

Search Marketers

Search Marketers Marketing Marketers Education

article thumbnail

This day in search marketing history: February 5

Search Engine Land

FEBRUARY 4, 2023

5 takeaways from Google’s Q4 2018 earnings for search marketers 2019: Google executives discussed search experience, campaign, device and performance updates. Official: Twitter To Give Google Access To “Firehose” Of Tweets 2015: Twitter confirmed that it had a deal again to supply Google with access to its full stream of tweets.

Search Marketers

Search Marketers SEO Real Estate Marketing

article thumbnail

This day in search marketing history: March 16

Search Engine Land

MARCH 15, 2023

Google To Launch New Doorway Page Penalty Algorithm 2015: Google announced they were releasing a new “ranking adjustment” to their doorway page classifier to better handle doorway pages in the search results. Too Much SEO?

Search Marketers

Search Marketers Marketing Marketers SEO

article thumbnail

This day in search marketing history: January 22

Search Engine Land

JANUARY 21, 2023

Google Suggesting Firefox Users Change Their Search Engine & Home Page 2015: Yahoo won the deal to be the default search engine in Firefox in November; now after losing some search share, Google was fighting back.

Search Marketers

Search Marketers SEO Marketing Marketers

article thumbnail

This day in search marketing history: February 12

Search Engine Land

FEBRUARY 11, 2023

Google’s Search Impact Report Goes Live For Select Few Webmasters 2015: Google released the alpha version of their new search queries report in Google Webmaster Tools to a small number of Webmasters for feedback and testing. Billion 2015: After buying Travelocity the previous month, Expedia grabbed Orbitz in competitive bidding.

Search Marketers

Search Marketers SEO Marketing Marketers

article thumbnail

This day in search marketing history: January 13

Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

Search Marketers

Search Marketers Marketing Marketers SEO

article thumbnail

This day in search marketing history: February 27

Search Engine Land

FEBRUARY 26, 2023

Bing UK now displaying National Health Service data for GP & hospital search queries 2017: Searching for nearby GPs and hospitals on Bing UK would surface information pulled from the country’s publicly-funded national healthcare system. New Bing Ads Editor Version (10.7) ” Happy Birthday, Flickr: Web 2.0 Use Twitter!

Search Marketers

Search Marketers Non-Profit Retail SEO

article thumbnail

This day in search marketing history: January 9

Search Engine Land

JANUARY 8, 2023

2015: Google finally seemed ready to launch its long-anticipated comparison site for car insurance. Report: Yahoo Search Losing Firefox Users Who “Switchback” To Google. 2015: An analysis showed a gradual but continual losses back to Google, and Yahoo’s share of Firefox 34 clicks dropped from 43% (Dec. 10) to about 36 percent.

Search Marketers

Search Marketers Marketing Marketers User-Generated

article thumbnail

This day in search marketing history: January 6

Search Engine Land

JANUARY 5, 2023

Google launches ‘Shops’ section in mobile search results. 2022: The Shops section showed three to 10 retailers based on their organic search rankings. 2022: Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, “Broad match keywords are on.

Search Marketers

Search Marketers Law Marketing Marketers

article thumbnail

This day in search marketing history: January 16

Search Engine Land

JANUARY 15, 2023

Google Still Doing At Least 1 Trillion Searches Per Year. 2015: Google was sticking with the figure it gave in 2012 but stressed it’s “over” that amount. Google’s Knowledge Graph May Show For 25% Of All Search Queries. 2015 Oscar Nominations Now Showing In Google Knowledge Graph & Bing Carousel.

Search Marketers

Search Marketers Real Estate SEO Marketing

article thumbnail

This day in search marketing history: January 30

Search Engine Land

JANUARY 29, 2023

Quickly See AdWords Performance By Search Query Length In Google Analytics 2015: A new Word Count Query dimension in Analytics let advertisers quickly compare head terms and long-tail queries. Google Now Cards Integrated With Third-Party Developer Apps 2015: Google Now could now be integrated with 30+ developer apps.

Search Marketers

Search Marketers Real Estate Transform Marketing

article thumbnail

This day in search marketing history: March 2

Search Engine Land

MARCH 1, 2023

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling , published March 3, 2015 (“Yahoo turned 20 yesterday…” i.e., March 2 ) Well, on March 2, 2005, Yahoo celebrated its 10th birthday by giving away a free scoop of Baskin-Robbins ice cream.

Search Marketers

Search Marketers SEO Marketing Marketers

article thumbnail

This day in search marketing history: March 3

Search Engine Land

MARCH 2, 2023

Bing Partners With NCAA To Deliver March Madness Predictions & Tournament App 2016: Bing and the NCAA teamed up again to help fans fill out their NCAA brackets and follow all 67 games Google Researchers Introduce System To Rank Web Pages On Facts, Not Links 2015: Could Google someday rank web pages based on how accurate they are?

Search Marketers

Search Marketers SEO Marketing Marketers

article thumbnail

This day in search marketing history: January 26

Search Engine Land

JANUARY 25, 2023

Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges 2022: Search marketers applauded Google’s proposed user privacy measures, but also highlighted its shortcomings – particularly the number of topics in the initial design.

Search Marketers

Search Marketers Real Estate Retail Marketing

article thumbnail

This day in search marketing history: March 6

Search Engine Land

MARCH 5, 2023

Google Mobile Friendly Update Currently Doesn’t Differentiate Some Desktop Ranking Signals 2015: Google was experimenting with breaking out certain ranking signals on a mobile versus desktop basis. Google Debuts AdWords Dynamic Structured Snippets 2015: Automated extensions displayed content from ad landing pages.

Search Marketers

Search Marketers SEO User-Generated Marketing

article thumbnail

This day in search marketing history: February 6

Search Engine Land

FEBRUARY 5, 2023

Google Confirms Making “Tweaks” To The Search Results But Says No “Update” To Announce 2015: Google said he latest update the SEO community noticed was not related to the Penguin or Panda algorithms. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers

Search Marketers Marketing Marketers SEO

article thumbnail

This day in search marketing history: February 4

Search Engine Land

FEBRUARY 3, 2023

Bing Updates Android & iOS Apps To Enable More Finding With Less Searching 2016: The idea, according to Microsoft, was to help users “find” and “do” faster. Report: Google Will Get Access To Twitter’s Firehose Again 2015: The agreement came 3+ years after a similar arrangement ended. It would make tweets easier to find via search.

Search Marketers

Search Marketers Automobile Non-Profit Marketing

article thumbnail

This day in search marketing history: March 24

Search Engine Land

MARCH 23, 2023

Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. Google told us so in 2015. ” Read about it in Now we know: Here are Google’s top 3 search ranking factors. It is content.

Search Marketers

Search Marketers Marketing Marketers User-Generated

article thumbnail

This day in search marketing history: March 18

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers

Search Marketers SEO Marketing Marketers

article thumbnail

This day in search marketing history: February 14

Search Engine Land

FEBRUARY 13, 2023

Eventually, Google Webmaster Tools would be rebranded as Google Search Console , on May 20, 2015. Google AdSense launches related search for content pages 2022: The feature was designed to drive incremental ad revenue while encouraging more engagement from visitors.

Search Marketers

Search Marketers User-Generated Marketing Marketers