Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. E-commerce sales jumped this holiday season as search marketers weathered Google updates. Yoast SEO 17.9 consumers spent $204.5

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Search Engine Land

MARCH 24, 2023

Read all about it in Google Granted Patent For Panda Algorithm and dive deeper into Bill Slawski’s Google’s Panda Granted a Patent on Ranking Search Results and Is Ranking Search Results the Panda Patent? on SEO by the Sea. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python.

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Search Engine Land

JANUARY 4, 2023

Best Buy to sell search ads under its own in-house media company. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2018: Search marketers weighed in on their experiences since the change took effect. From Search Marketing Expo ( SMX ).

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Search Engine Land

NOVEMBER 9, 2023

This article (which is paywalled, so I’m not linking to it) is based on a Bank of America report (why is Bank of America talking about search market share?), A report from BofA argues that Google's search market share is down ever so slightly and attributes that to ChatGPT. (I I question that.) The problem?

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Search Engine Land

JANUARY 1, 2023

Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues. 2019: John Mueller, a Google webmaster trends analyst, spent a portion of his New Year’s break responding to concerns and questions around Google search-related issues. 2019: 2019 in search: Find your seamlessness by Alexis Sanders.

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Search Engine Land

JANUARY 14, 2023

Although Facebook was already using Bing for web search results at that time. Dig deeper: Facebook Graph Search Arrives To Challenge Google, Yelp, Foursquare & Others. How The New Facebook Search Is Different & Unique From Google Search. SEO For Facebook Graph Search? Facebook Has Some Tips.

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Search Engine Land

JANUARY 7, 2023

And even if search engines are trying to understand more than just those words, showing specific words to users can make it a little bit easier for them to understand what your pages are about and can sometimes drive a little bit of that conversion process.” Machine vs. man: What really matters for SEO success. ” Why?

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Search Engine Land

MARCH 26, 2023

Search marketers are volunteering services, support to help small businesses get through COVID-19 2020: Consulting, web hosting, budget coaching – marketers were extending help to ease the strain on businesses. Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix.

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Search Engine Land

JANUARY 19, 2023

Matt Cutts, The decay and fall of guest blogging for SEO Cutts’ post got hundreds of comments and sparked lots of discussion on social media. He also added “for SEO” to the title of his post. Report: 2014 Was A Bad Year For Lyrics Sites In Google 2015: And 2015 was looking to be even worse for this niche.

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Search Engine Land

MARCH 3, 2023

Microsoft Bing updates search results interface to make it more visually immersive 2021: Microsoft Bing updated recipe results, similar-looking items, expandable carousels, infographic panels and local answers design. How Wikipedia Turned PPC / Paid Search Into SEM 2010: How small changes snowballed into an entirely new meaning.

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Search Engine Land

MARCH 25, 2023

Pinterest rolls out new commerce features for retailers as search volume climbs 2020: Upgrades included the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. What’s The Most Searched Thing On Google?

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Search Engine Land

MARCH 9, 2023

Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results 2015: Despite many sites already supporting HTTPS, 80% of those URLs did not show in the Google search results because the webmaster was communicating to Google to display the HTTP version. Wolfram Alpha To Challenge Google?

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Search Engine Land

MARCH 10, 2023

” Video: Detlef Johnson on SEO for developers 2020: The long-time developer and SEO was working to bring the disciplines together. Google explains how dates within search results snippets work 2019: Google also offered a few best practices for helping it find the right date for that snippet.

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Search Engine Land

JANUARY 26, 2023

Google’s SEO job description highlights importance of collaborating with multiple teams 2020: Google posted a job opening to hire an SEO. What local SEOs should focus on in 2020 2020: Four experts offered their top three recommendations for local search marketers. How Search-Like Are Social Media Sites?

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Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.” And you will often see it in spammy SEO and link building emails.

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Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. Google Dataset Search is out of beta and adds new features 2020: Google added new features to Google Dataset Search with this rollout. Atlanta, Seattle and Boston.

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Search Engine Land

FEBRUARY 19, 2023

Google says no algorithm changes in new deal to demote pirated content in UK search results 2017: Google and Microsoft Bing agreed to reduce pirated content from their search results in an agreement named the Voluntary Code of Practice. by Dax Hamman 2012: Have You Been The Target Of A Google Places Hit Job?

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Search Engine Land

DECEMBER 31, 2022

Welcome to the first installment of what will be a daily, ongoing feature here on Search Engine Land in 2023 – This day in search marketing history. Search Engine Land has been the publication of record for all things search and search marketing since launching in 2006. Also on this day.

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Search Engine Land

FEBRUARY 11, 2023

The New York Times was apparently perplexed by how well jcpenney.com ranked in organic search for practically everything the retailer sold. So they asked someone familiar with SEO to look into it. JCPenney said they knew nothing about the links – and subsequently fired their SEO firm. of all US paid-search clicks.

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Search Engine Land

MARCH 15, 2023

Bing’s coronavirus tracker filters data, news and video by region 2020: ‘Coronavirus’ results pages became ad-free resource hubs on Bing, Google and other search engines. Google Now To Get API So All Developers Can Integrate Their Content 2015: This would allow any app developer or publisher to integrate with the service. Too Much SEO?

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Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it.

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Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

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Search Engine Land

FEBRUARY 26, 2023

Put more simply: Where in the past a search such as ‘seo’ or ‘jacket’ would have simply returned Google’s non-local result set, now Google will include results specific to your location (whether you have actively set your location or not: Google will locate you based on your IP address). New Bing Ads Editor Version (10.7) Use Twitter!

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Search Marketers Non-Profit Retail SEO 82

Search Engine Land

JANUARY 15, 2023

Google Still Doing At Least 1 Trillion Searches Per Year. 2015: Google was sticking with the figure it gave in 2012 but stressed it’s “over” that amount. Google’s Knowledge Graph May Show For 25% Of All Search Queries. 2015 Oscar Nominations Now Showing In Google Knowledge Graph & Bing Carousel.

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Search Engine Land

JANUARY 5, 2023

Google launches ‘Shops’ section in mobile search results. 2022: The Shops section showed three to 10 retailers based on their organic search rankings. 2022: Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, “Broad match keywords are on.

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Search Engine Land

MARCH 1, 2023

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling , published March 3, 2015 (“Yahoo turned 20 yesterday…” i.e., March 2 ) Well, on March 2, 2005, Yahoo celebrated its 10th birthday by giving away a free scoop of Baskin-Robbins ice cream.

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Search Engine Land

MARCH 2, 2023

Help for Ukraine SEO & PPC specialists seeking work 2022: An SEO entrepreneur has created two resources: one for job seekers and another for employers with vacancies willing to hire Ukrainians. A new paper suggested they might. Compete Sold For $75 Million To Taylor Nelson Sofres 2008: Compete.com’s 2007 revenue was $14.9

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Search Engine Land

JANUARY 29, 2023

Jumpshot was made famous within the SEO industry by SparkToro founder Rand Fishkin’s (heavily criticized and widely circulated) zero-click analysis and presentations. Read all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now? of desktop, 17.3% Google Q4 2013 Earnings Report $16.86

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Search Engine Land

JANUARY 8, 2023

DuckDuckGo, Info.com crowd out Bing in Google’s Android search options. Conductor launches SEO services marketplace for Searchlight users. Google lets users see their related search history with new card. 2015: Google finally seemed ready to launch its long-anticipated comparison site for car insurance. by Brian Massey.

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Search Engine Land

MARCH 5, 2023

How SEOs should (and shouldn’t) use it 2019: A conversation with Moz’s Russ Jones about what had changed. Google Mobile Friendly Update Currently Doesn’t Differentiate Some Desktop Ranking Signals 2015: Google was experimenting with breaking out certain ranking signals on a mobile versus desktop basis. At least their toolbars.

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Search Engine Land

APRIL 11, 2023

While many SEO practitioners will smirk at the term “ E-E-A-T ” and immediately the ink about what’s for lunch, they aren’t necessarily wrong. This article explores how to incorporate local SEO tactics into an E-E-A-T strategy. This article explores how to incorporate local SEO tactics into an E-E-A-T strategy.

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Search Engine Land

JANUARY 25, 2023

Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges 2022: Search marketers applauded Google’s proposed user privacy measures, but also highlighted its shortcomings – particularly the number of topics in the initial design. Google Panda 3.2

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Search Engine Land

FEBRUARY 3, 2023

Bing doesn’t show ads for queries around Super Bowl commercials, while Google does 2019: The company’s primary goal was not to drive revenue and chose not to monetize search results. Survey: Local SEO an ‘artisanal’ discipline dominated by small agencies 2019: Roughly 53% of firms doing local SEO had 10 or fewer clients.

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Search Marketers Automobile Non-Profit Marketers 76

Search Engine Land

FEBRUARY 5, 2023

Google Confirms Making “Tweaks” To The Search Results But Says No “Update” To Announce 2015: Google said he latest update the SEO community noticed was not related to the Penguin or Panda algorithms. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Part of the confusion here comes from the fact that Google treats social media posts as individual web pages when it comes to search.

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Search Engine Land

AUGUST 29, 2023

In 2015, I joined what was a very small SEO team. Challenges with scaling Ultimately, the challenges of scaling an SEO team boil down to changes in the quality of your “three Ps”: people, process and product. Develop a consistent SEO approach. Get the daily newsletter search marketers rely on.

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