Adobe Experience Cloud Blog

SEPTEMBER 20, 2016

Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. What does this mean for content marketing?

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Adobe Experience Cloud Blog

DECEMBER 19, 2017

I know that I added more things to my to-do list than I was able to cross off, and I’m pretty sure that I still have condiments in my refrigerator that expired in 2016. As we marketers wrap up our 2018 planning, it’s difficult to not get excited about the potential a new year brings. Content & Channels.

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Thought Leadership Finance B2C Energy 13

Adobe Experience Cloud Blog

AUGUST 25, 2016

Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. So what are the qualifications for the ideal hybrid content marketing applicant?

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Content Marketing Thought Leadership Education User-Generated 98

Rock Content

OCTOBER 12, 2016

Long-form storytelling isn’t new, and it’s also not new to marketing. The magazine puts a high emphasis on visual storytelling, using exclusive photography and illustrations to bring long-form content to life. We found three brands that are doing this extremely well: Red Bull, Casper and American Express. In Conclusion.

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Adobe Experience Cloud Blog

JANUARY 6, 2017

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB Luke Combs (@LukeCombsMusic) December 20, 2016. Ann Handley.

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Adobe Experience Cloud Blog

AUGUST 27, 2015

Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Mingle with thousands of your marketing peers (can you say brainpower? ). Join us , why don’t you!? and it’s 100% free! Yes, 25 sessions is a lot. But guess what?

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Adobe Experience Cloud Blog

SEPTEMBER 8, 2016

But that’s not always the case in content marketing , where your assets may go through an approval process, get professionally designed, and then shared across your different marketing channels. Every day, even the best content marketers make mistakes that slow us down, create more work, and steal our credibility.

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Content Marketing Thought Leadership Marketing Marketers 91

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

In 2016, the Patriots scored 3.6 Back to our quarterback, our VP of Marketing, Shannon uses a combination of tools, such as Marketo and Bizible , to track the various “plays” needed to get a prospect over the line. At the end of the day, as marketers, we need to always be dialed in to keep the leads and customers coming.

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Adobe Experience Cloud Blog

SEPTEMBER 23, 2014

Author: Anne Murphy Marketing automation is one of the fastest growing technology segments in business, and analysts predict it will grow to a $4.6 billion industry by 2016. But marketing automation can’t run without content. . Here are six ways to align content marketing and marketing automation: 1.

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Adobe Experience Cloud Blog

APRIL 13, 2017

And, if the quality of your content starts slipping to the point where it’s not engaging, it’s not worth it. Weaker content brings down the quality of your overall content efforts. According to a 2016 Content Marketing Institute report , 60% of marketers say “creating enough engaging content” is their biggest challenge.

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Thought Leadership Content Marketing Branding Product 133

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

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Adobe Experience Cloud Blog

APRIL 11, 2017

In this example, anyone who is a prospect in our database and tweets a post containing a content marketing keyword or hashtag will be added to the campaign: After a minute from when the member is added to the campaign (or however long we set it as), they will receive an email that references content marketing: Social Media Activities to Track.

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Email Marketing Thought Leadership User-Generated Marketing 129

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but

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Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. For the pilot project, she set her sights on SAP Sapphire 2016, an annual event that attracts 20,000 CIOs and IT professionals and was mere months away. Click To Tweet.

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Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

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Adobe Experience Cloud Blog

JANUARY 24, 2018

You might be saying to yourself right now, “But no one goes to Amazon for CONTENT. Amazon actually represents the #1 opportunity for content marketing at this present moment as 64% of Americans have Amazon Prime and 55% begin their product searches on Amazon. 2016) in less than 6 months. They go to shop!” Cha-ching!

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Content Marketing Institute

DECEMBER 4, 2017

Original research is an important part of any content marketing strategy. It’s an opportunity to highlight industry trends , challenges, innovations, and above all, thought leadership. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research].

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Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

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Adobe Experience Cloud Blog

MARCH 30, 2016

The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.

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Customer Thought Leadership Direct Mail Whitepaper 91

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

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Advertisers Advertising Gen Z Thought Leadership 127

Adobe Experience Cloud Blog

MARCH 17, 2017

Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. Attend a session on content! Marketing coordinator? Attend a session about marketing from a CMO’s perspective. Courtney Grimes , Senior Marketing, Automation and CRM Consultant at DemandLab.

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Content Marketing Institute

DECEMBER 5, 2017

Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. HANDPICKED RELATED CONTENT: 12 Types of Awesome Visual Content You Can Use in Your Blog Posts. As is the case with any tactic, the decision to create content as a video should trace to your marketing goals.

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SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

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Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hubspot Marketing

AUGUST 11, 2022

As a content marketer, you’ll want to show up in search engine results, even in these early stages, to establish your authority and gain the trust of buyers who are starting the journey. From that research, you can begin crafting a documented content strategy that maps your content to the various stages of the buyer's journey.

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Rock Content

DECEMBER 27, 2017

Content marketing is constantly evolving. From the growth of mobile platforms to the shifts in which content is seen as ‘in favor,’ the landscape has changed considerably over the past few years. It will continue to shift in 2018, presenting companies with many opportunities to win with high impact content.

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Content Marketing Real Estate Influencer Marketing User-Generated 58

Adobe Experience Cloud Blog

APRIL 22, 2016

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. And yet, many marketers still struggle to quantify and measure its ROI.

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Thought Leadership User-Generated Video Marketing Marketing Automation Platform 91

Buffer Marketing

JUNE 13, 2024

Without a solid distribution strategy, even the best creative can get lost in this vast universe of content, failing to make an impact and costing you dearly without generating the intended ROI.   Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency.

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PR User-Generated Promotion Key Performance Indicator 131

Sprout Social

JULY 13, 2016

Sometimes the suggestions are decent, but in most cases, you’ll end up with a lot of suggested content that isn’t very relevant or high quality. 9 Facebook Marketing Hacks: Tips & Tricks to Grow Your Audience https://t.co/INcEXYqc8T — Sprout Social (@SproutSocial) June 8, 2016. — P.F.

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Social Media Marketing Marketing Marketers Real Estate 112

Content Marketing Institute

MARCH 8, 2018

What content is too dense or confusing? Content teams work hard to create compelling content, but they have a natural blind spot. They’re too close to their creations – the blogs, thought leadership, and marketing pieces – to see them through the audience’s eyes. AI tools can benchmark content understanding.

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Thought Leadership Education Law Energy 111

Adobe Experience Cloud Blog

APRIL 25, 2017

Neisser authored The CMO’s Periodic Table, which originated from a content marketing and social media strategy he created to boost his company during a tough time in 2008. Marketing As An Agency. Joe Pulizzi is often called the godfather of content marketing, and it’s for a good reason. 2) What will be delivered?

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CMO Thought Leadership Marketing Marketers 113

Animalz blog

MARCH 13, 2025

Stewart Hillhouse shares a refreshingly practical perspective on using AI for content marketing. ” Stewart offers concrete workflows, specific prompting techniques, and a clear vision for how content teams should restructure in response to AI. And then 3.5

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Transform Thought Leadership Content Marketing Copywriting 61

Rock Content

AUGUST 21, 2017

As content marketers, the holy grail of challenges we all face is figuring out how to create engaging, relevant content that ultimately converts and strengthens the relationship we have with our audiences. This is where hearing from other content marketers who have learned the secret sauce can help you create better content.

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Customer Transform Communications Content Marketing 75

Animalz blog

MARCH 25, 2025

They’ve uncovered unexpected complexity in the seemingly simple problem of AI content generation, requiring eighteen months of work to take models from “can do something ” to “creating on-brand, production-grade outputs.” HubSpot (00:24:00): Referenced when discussing content that strays from topical authority.

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User-Generated SEO Thought Leadership Customer 65

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer.

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Whitepaper User-Generated CRM Thought Leadership 76

SmartBrief - Marketing

JUNE 12, 2023

Over time, PR efforts like this can combine with content marketing and other marketing efforts to generate leads and close sales. Amanda Reseburg is a staff writer with Otter PR and has been a freelance journalist since 2016, with work featured in Scary Mommy and the Beloit Daily News.

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Hubspot Marketing

SEPTEMBER 17, 2018

Continue reading learn everything you need to know about video marketing, or use the links below to jump to a specific section. Why You Need to Focus on Video Marketing in 2018. 2016 saw a surge in the popularity of video as a content marketing format. 2017 saw video rise to the top of your marketing tactic list.

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