Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Adobe Experience Cloud Blog

AUGUST 27, 2015

Are you looking for a solution that will help you with social marketing, consulting, event marketing, webinars, direct mail, and more? Enter Marketing Nation Online to discover and network with partners such as Vidyard for video marketing, NewsCred for content marketing, PFL for direct mail marketing, and much more!

Thought Leadership 134

Thought Leadership Direct Mail Marketers Marketing 134

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. Video content is not exempt.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Hubspot Marketing

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. A blog can delight existing customers with fresh content for repeat business or referrals. As part of content marketing, blogging has its advantages.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper eBook 145

Bannerflow

JULY 5, 2022

In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Influencer marketing. Video marketing. Content Marketing. Influencer Marketing. Video Marketing.

Market Trends 96

Market Trends Influencer Marketing Transform Marketers 96

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Digital Marketer

MAY 4, 2022

People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Let’s take a look at all the major social media platforms that allow us to post short video content. TikTok has taken the world by storm since its release in 2016. Platform #1: TikTok.

Video Marketing 104

Video Marketing User-Generated Marketing Strategy Promotion 104

Neil Patel

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. This content is created by VTubers, and it’s taking content creation by storm. While that first video was more of a journal entry, later videos take on a more humorous angle.

Fashion 119

Fashion Promotion Energy Influencer Marketing 119

Hubspot Marketing

NOVEMBER 16, 2017

And these numbers continue to grow exponentially with the increase in new online sites all competing for the same precious site visits especially when the benefits of organic traffic has become more and more of common knowledge for online marketing. But not when it comes at the risk of bankrupting your budget on a failing video.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. 7 fintech marketing strategies for B2C. Below, you’ll find a deeper discussion surrounding the various fintech marketing strategies and how they work. Content marketing and media production.

B2C 120

B2C Transform Finance Affiliate Marketing 120

Adobe Experience Cloud Blog

APRIL 22, 2016

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. What other metrics help you track their ROI?

Thought Leadership 91

Thought Leadership User-Generated Video Marketing Marketing Automation Platform 91

Neil Patel

OCTOBER 23, 2020

Result: A set of finished videos, along with supplying you with the knowledge to walk you through the process. You can enlist the services of a marketing agency that specializes in video marketing or maybe graphic designing to achieve this goal. Here are a few other examples: Market Research.

Marketers 120

Marketers Marketing Inbound Marketing Advertising 120

Rock Content

OCTOBER 17, 2016

Here’s a list of things to avoid: Writing a script without checking in with your content marketing team. In all transparency, I will be basing my pros and cons list for external creatives on my recent experience with the Visually network to create my latest video (linked to earlier in this post).

Product 108

Product Product Marketing Price Management 108

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. Mint Mobile, a low-cost wireless carrier, was founded back in 2016.

Video Marketing 145

Video Marketing Education Marketers Marketing 145

Marketing Insider Group

SEPTEMBER 15, 2015

We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. It’s true that content marketing is democratizing , and video is no exception.

Content Marketing 111

Content Marketing PR Whitepaper Marketers 111

Sprout Social

OCTOBER 10, 2019

If you’re in the marketing industry or target business owners and entrepreneurs, Chloe West put together a great resource of the latest Twitter chats around topics like content marketing, social media and business. Twitter Video. Twitter gives you a couple of options for using videos. Start your own.

Marketing Strategy 111

Marketing Strategy Marketers Marketing User-Generated 111

Moz

JUNE 23, 2020

Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. Mike redefined technical SEO and its importance in our industry back in 2016.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. Mike redefined technical SEO and its importance in our industry back in 2016.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Moz

MAY 21, 2020

Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video. Senior Director of Digital, KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice. Content marketers don't have it easy. Casie Gillette.

Thought Leadership 70

Thought Leadership PR CMO SEO 70

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”. Ann Handley, c hief content officer, MarketingProfs. That’s what I did. Click To Tweet.

Non-Profit 111

Non-Profit Marketers Marketing User-Generated 111