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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." If you publish (or intend to publish) on social media, this is the place to talk about it. So, what do you say?

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5 Ways to Jumpstart your Marketing Strategy in 2016

Duct Tape Marketing

5 Ways to Jumpstart your Marketing Strategy in 2016 written by Guest Post read more at Duct Tape Marketing. You’re actively thinking about your Marketing Strategy right now. photo credit: Dollar Photo Club. It’s resolution time: You’ve already been to the gym this morning. in at least 24 hours.

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What is Comparative Advertising? [+ Examples]

Hubspot Marketing

Sprint, an industry competitor, poached the actor in 2016 and used his switch to their service to take a unique approach to comparative advertising. Cocoon by Sealy, a direct competitor, uses comparative advertising in search engine result pages (SERPs) to target Casper’s intended audience. The video is shown below.

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location. And today, your target market is largely online.

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6 Ways to Win the Marketing Game with Psychology

Marketing Insider Group

A 2016 study showed that individuals who build an emotional connection with a brand are 8.4 Many people consider them to be a badge of success – a status symbol that places them above others, even if the fees and benefits associated with the card are less appealing than other “standard” credit cards. Promote Scarcity and FOMO.

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location. And today, your target market is largely online.

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Why edge cases matter in marketing strategy

Martech

An action takes place in an environment you didn’t plan for. Racist chatbots In 2016, Microsoft created a chatbot called Tay. For example, what if the quirk is cutting off people who use old iPhones, and that’s a characteristic of your target market? It’s wise to take a second look and ensure you’re not missing something.