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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. Victoria's Secret Perfect Body Campaign 2.

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7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Get started now.

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How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform

Hubspot Marketing

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. But once you decide to become a writer, whether you're finishing a first novel or writing content for brands, you need to find a way to share your skills. I can't do third-party advertising.

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Voicing out on voice-activated ads

illumin

Learn more about how voice-enabled advertising is revolutionizing the user experience. “ Such possibilities include opportunities for the integration of voice-activated technology in advertising. Audio advertising isn’t something new. It has been around for a while and comes in different forms such as podcast advertising.

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47 Social Media Statistics to Bookmark for 2017

Sprout Social

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Social Media Advertising Statistics. Of the top brands using Instagram, 60% use the same filter for all content. Advertisers certainly aren’t moving away from the platform as well.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it.

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5 Social Media Advertising Trends | 2021

Bannerflow

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. In this article, we take you through the upcoming social media advertising trends for 2021 to ensure you can capitalise on the opportunities presented by the increasing popularity of social media.