Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. In 2017, I traveled more than 185,000 miles working with enterprises to operationalize nascent (or broken) content marketing strategies.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Exposure Ninja

JULY 13, 2022

This guide was originally written by Tim Cameron-Kitchen in 2017, and updated by Jess Percival in 2022. It is an example of native advertising because the content you supply is normally designed to look and feel like the content that is on that website already. Why You Shouldn’t Believe What You Read in the News….

Price 52

Price PR User-Generated Advertising 52

Hootsuite

JULY 12, 2022

Hungover from too much advertising. As a result, many brands sound different on social than they do in print, PR, paid media, or on their websites. — Wendy’s (@Wendys) November 24, 2017. Social media is where everyone spends their free time and the best place to discover what your customers care about.

Branding 115

Branding Whitepaper Food Energy 115

Content Marketing Institute

OCTOBER 16, 2017

Often called “engagement metrics” or “consumption metrics,” they simply are the most-used metrics in social media, content marketing , digital advertising, PR, and inbound campaigns to measure the performance and success of our marketing efforts. Advertisers are using engagement to report ROI. Sounds a little dirty, doesn’t it?

Non-Profit 92

Non-Profit PR Customer Journey Advertising 92

Sprout Social

APRIL 19, 2017

John Wanamaker, a very successful 18th and 19th century merchant, is credited with coining the phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. A post shared by WeWork (@wework) on Feb 2, 2017 at 3:13pm PST. — Netflix US (@netflix) March 22, 2017. Shall we begin?

User-Generated 102

User-Generated PR Promotion Advertising 102

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. The 6th edition of David Meerman Scott’s classic New Rules of Marketing and PR is the best-organized and most-detailed overview of tools and best practices.

Content Marketing 106

Content Marketing PR Transform Manufacturing 106

Sprout Social

JANUARY 2, 2019

The beauty of social media is that businesses have a place where they can directly engage with customers without having to wait around. If so, would boosting that content with a paid advertisement make a significant impact on your lead generation or conversion rate? If not, it’s likely time to make a change. Social storytelling.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Plan Transform 111

Neil Patel

JANUARY 15, 2021

from channels like print or direct mail advertising. Google isn’t an advertising company. Quora is a great place to learn new things. Here are my top pages from May 14th to June 14th 2017: The average time spent on the page tells you if people actually took the time to read your full post, or just skimmed it.

SEO 145

SEO User-Generated Health Analytics 145

Sprout Social

JANUARY 4, 2017

Looking toward 2017, social media trends will continue to evolve and surprise us. While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we’re here to provide six social media trends marketers should keep an eye on in 2017: Jump to the Social Media Trends 2017 Infographic.

Analytics 112

Analytics User-Generated Social Media Marketing PR 112

Hubspot Marketing

AUGUST 20, 2019

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. 93% of social media advertisers use Facebook ads on a regular basis. PR Newswire ). PR Newswire ). SmartInsights ).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Moz

SEPTEMBER 10, 2020

In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Click on the whiteboard image above to open a high-resolution version in a new tab!

PR 59

PR SEO Fashion Advertising 59

Content Marketing Institute

FEBRUARY 4, 2019

Picture a virtual table with thousands of people playing at the same time in scores of places. For example, Taboola might avoid going after both “native content” and “native advertising” on the same page. 11 with 590 searches, but “native advertising” is No. Use PR strategies and tactics to connect with notable news media.

SEO 104

SEO Whitepaper Advertising Advertisers 104

Marketing Insider Group

OCTOBER 16, 2021

It’s not a case of advertising becoming less effective. But consumers are no longer passively relying on advertising and information from salespeople to inform them about products. The role of the CMO is changing, and it’s no longer all about advertising and brand management.

Customer 98

Customer CMO Customer Journey Non-Profit 98

Marketing Insider Group

NOVEMBER 16, 2019

It’s not a case of advertising becoming less effective. But consumers are no longer passively relying on advertising and information from salespeople to inform them about products. The role of the CMO is changing, and it’s no longer all about advertising and brand management. Source: [link].

Customer 109

Customer CMO Customer Journey Marketing 109

Moz

JANUARY 12, 2021

When we hit 2017, we saw more changes to the results every day than we ever had before. You do need the SEO basics to get you ranking on the first page in the first place. But their search traffic responded very poorly and very quickly once that registration wall was in place. Now I don't begrudge advertising on a page.

SEO 59

SEO PR Branding Place 59

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Since the beginning of 2017, mobile web traffic has accounted for about half of all large scale web traffic.(Statista). Jeffbullas ). Mobile Marketing Statistics.

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Sprout Social

AUGUST 28, 2018

The platform grew by a staggering 200 million users in 2017 alone. This growth combined with the company’s decision to go all-in on Instagram Stories signals the platform’s status as the prime place to promote visual content. Nothing stays the same on Instagram for long. Especially for marketers. Sprout Social.

PR 110

PR Place Promotion Analytics 110