Sprout Social

JUNE 24, 2019

B Squared Media. B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers.

Non-Profit 67

Non-Profit PR Social Media Marketing Retail 67

Adobe Experience Cloud Blog

DECEMBER 21, 2016

In a statement to Marketing Dive, Twitter provided some commentary on their decision: “We are always experimenting with the best ways to help advertisers effectively connect with consumers. ” What’s a digital marketer to do without Twitter ads?

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Duct Tape Marketing

NOVEMBER 2, 2016

But, mark my words, this is a serious new tool and marketers will figure out how to make it useful. You need look no further than the very big, expensive broadcast advertising campaign that Facebook is currently running to know that this is something they are invested in. Michael is a master of online marketing.

Whitepaper 68

Whitepaper Social Media Marketing Price Promotion 68

OnPassive Marketing

JUNE 19, 2022

YouTube has changed the way content is created, advertised, and promoted. YouTube Marketing in 2022: The Complete Guide For Beginners talks about and analyzes the YouTube marketing for beginners. Who Is In The Market For YouTube Marketing? A Look Into The Future Of YouTube Marketing.

Video Marketing 63

Video Marketing User-Generated Marketing Marketers 63

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But avoid clickbait.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

SocialPilot

JANUARY 15, 2024

Common Video Marketing Statistics 1. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. Video marketing is the fastest-growing type of marketing in digital advertising. More than 50% of social media marketers create content for YouTube.

Video Marketing 84

Video Marketing Gen Z Marketing Marketers 84

Sprout Social

DECEMBER 5, 2022

And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Social media is the number one channel for brands to connect with consumers. And that can save you serious advertising costs—something your senior leaders will thank you for.

Health 139

Health Advertising Advertisers Communications 139

Neil Patel

MAY 4, 2021

Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. I worked hard. Participate in Off-site Forums.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Hootsuite

JULY 12, 2022

Marketers like us are interrupting those experiences, so our job is making those interruptions… not completely horrible. Hungover from too much advertising. In other words: your competition on social isn’t just your actual competition—it’s everything around you in the feed. — Wendy’s (@Wendys) November 24, 2017.

Branding 114

Branding Whitepaper Food Energy 114

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Welcome to planning season!

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Plan Transform 111

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hubspot Marketing

JANUARY 13, 2017

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. But before you finalize your social media strategy for the year, it’s important to look at what’s ahead to ensure that you're allocating your time and efforts appropriately. 7 Predictions for Social Media in 2017.

Millennials 145

Millennials eCommerce Shoppers Advertising 145

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. Watching the growth of young, promising social channels will help you determine which are worth joining and which aren't worth your time. Year Launched: 2017 (Founded in 2016).

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Duct Tape Marketing

AUGUST 8, 2019

Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant written by John Jantsch read more at Duct Tape Marketing. My first interaction with John Jantsch was in April of 2016 at the annual Social Media Marketing World conference in San Diego, CA. Sorry, John.

Marketing 52

Marketing Marketers Price SEO 52

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. Customer care should be on the minds of most businesses entering 2017.

Analytics 112

Analytics User-Generated Social Media Marketing PR 112

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Customer experience. Workplace impact.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Spiralytics

JANUARY 26, 2023

What happened In 2017, Pepsi released an ad starring Kendall Jenner. pic.twitter.com/FA6JPrY72V — Be A King (@BerniceKing) April 5, 2017 The short yet strikingly sarcastic remark of Martin Luther King’s daughter, Bernice King, put it perfectly in her tweet: “If only Daddy would have known about the power of #Pepsi.”

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Hootsuite

OCTOBER 19, 2023

These Black Friday social media post ideas will help you drive sales and create buzz around your brand. 10 Black Friday Instagram posts Instagram is the go-to platform for visual content, making it perfect for sharing eye-catching Black Friday promotions. 9 Black Friday Facebook posts Need more Black Friday social media ideas?

Shoppers 87

Shoppers Fashion Promotion User-Generated 87

Sprout Social

SEPTEMBER 29, 2020

So as a digital marketer, how can you use Snapchat in ways that make sense and cater to the demographics that are active on the platform? Here are a few ways brands can continue to incorporate Snapchat into their marketing strategies. Cross-promote content from other platforms. Dunkin’ (@dunkindonuts) June 2, 2017.

Gen Z 126

Gen Z Millennials User-Generated eCommerce 126

Sachs Marketing Group

JANUARY 25, 2022

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. While the rule of online marketing is often that content is king, we have to remember that a king cannot rule without his advisors, chief among them being data. So why bring them up now? Get the Basics Right.

User-Generated 142

User-Generated Entertainment eCommerce Retail 142

Sprout Social

AUGUST 17, 2022

Nearly half of those companies received some sort of fallout on social media because of these incidents. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. To help, we’ve gathered everything you need to know to create brand safety guidelines for a social-first world.

Branding 108

Branding Health Advertising Advertisers 108

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1. Increased Social Search Functionality. Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. Visually-Driven Advertising.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

SocialPilot

DECEMBER 8, 2023

Coca-Cola The global soft drink brand always manages to make an impact with its Christmas marketing ideas. They create short video advertisements yearly around the holidays, which feature emotional stories, evoking the holiday spirit and a sense of togetherness among the viewers.

Non-Profit 54

Non-Profit Retail Marketing Marketers 54

Hootsuite

AUGUST 19, 2020

That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. Coors Light not only offered a promotion that addressed the stress and fatigue of a global epidemic, but also leveraged their latest 15 minutes of fame. Let’s face it – right now, America #CouldUseABeer. whatsyourname.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. These are all interests and behaviors that Zipcar can specifically target using social ads.

Fashion 145

Fashion Food Analytics Education 145

Hootsuite

MARCH 30, 2020

So, they created a healthcare social media marketing campaign. The main component was a social video. Posted by American Sexual Health Association on Tuesday, April 18, 2017. A post shared by Kelly Rowland (@kellyrowland) on Dec 1, 2017 at 10:00am PST. That includes social media groups.

Health 145

Health Social Media Marketing Education Communications 145

Hootsuite

MAY 7, 2020

Thinking about adding TikTok to your social media marketing strategy? Bonus: Want to know how a viral social video creator makes millions of dollars in sales? Advertisers on TikTok can reach audiences around the world in more than 75 languages. And then there’s Vine’s revival, Byte. Not to mention Quibi.

Transform 145

Transform Price Marketing Marketers 145

Adobe Experience Cloud Blog

AUGUST 21, 2018

Almost all marketers have accepted the need for a visual-led strategy to amplify their social media and digital marketing activities, but how do you know if your content marketing is working? 74% of social media marketers use visual assets , and this figure is only going to increase.

Thought Leadership 112

Thought Leadership Advertising Advertisers Entertainment 112

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 105

Digital Marketing Marketing Strategy B2C Marketing 105

Sprout Social

NOVEMBER 28, 2016

People are talking about you whether you’re using social media or not. This isn’t necessarily a bad thing—after all, word-of-mouth continues to be the most credible form of advertising. Switching from promotional to conversational to support can be tricky to maintain, especially during busier times. Targeted demographic.

eCommerce 91

eCommerce Shoppers Millennials User-Generated 91

Sprout Social

APRIL 25, 2017

Content is the lifeblood of social media marketing. If you don’t have anything worth sharing, you’ll never be able to build an audience, earn traffic or maximize your social media ROI. — Dominique Jackson (@djthewriter) April 13, 2017. — Sprout Social (@SproutSocial) April 23, 2017.

Transform 111

Transform User-Generated Social Media Marketing Place 111

Sprout Social

JULY 26, 2022

Jayde Powell, an Atlanta-based social media manager turned content creator , runs into this misconception fairly often. “A James O’Brien started JomBoy Media in 2017. If you’re looking for content creators to supplement your social media marketing strategy , here’s where you can start your search.

Branding 74

Branding Finance Food Management 74

Sprout Social

OCTOBER 10, 2019

The concept of SMART goals has been around for decades, but they are so important to your social media presence today. An example of a good SMART goal for social media marketing would be something like “We’ll increase our Twitter response rate by 25% by the end of the first quarter.”. SharpieSquad. Stay Active.

Influencer Marketing 111

Influencer Marketing Energy Branding eCommerce 111

Hubspot Marketing

APRIL 13, 2020

Weibo, also called Sina Weibo, is the biggest Chinese microblogging and social media platform. The social channel made news in 2017 when it reached more monthly active users than Twitter. The Similarities of Global Social Platforms. Reported Users: Projected to hit 500 million monthly active users in 2020.

Gen Z 132

Gen Z Millennials User-Generated eCommerce 132

Hootsuite

AUGUST 2, 2022

In 2017, Twitter doubled its tweet character limit from 140 to 280 to help make writing on the platform easier. Organic and promoted tweets length: 71 – 100 characters. In 2017, LinkedIn gave its users the ability to natively upload videos that play automatically in their followers’ feeds. The ideal length of a Tweet.

Entertainment 139

Entertainment Promotion SEO Advertising 139

Hubspot Marketing

JULY 10, 2018

Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. It often doesn’t cost much for paid ads compared to traditional advertising costs, but offers broad mileage. Quantity over quality seems to be the norm when it comes to B2B social media lead generation.

User-Generated 131

User-Generated Inbound Marketing Whitepaper Email Marketing 131

Content Marketing Institute

AUGUST 24, 2018

Using a progressive content strategy built from a single type to a symphony of multimedia jams, the LinkedIn’s Sales and Marketing Solutions group claimed its search spot and developed a healthy following along the way. The Sophisticated Marketer Quarterly. edition in October 2017. Take ideas from everywhere.

Entertainment 68

Entertainment Thought Leadership Marketing Marketers 68