Search Engine Land

MARCH 23, 2023

Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. Microsoft Advertising blocks 1.6 Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads 2017: Version 11.9

Search Marketers 85

Search Marketers Marketing Marketers User-Generated 85

Search Engine Land

FEBRUARY 15, 2023

Google Partners clarifies why clients may be listed as ‘eligible users’ toward new certification requirement 2020: This was how to see who counted toward the new 50% certification rule and what to do about it. Google rolls out 2013 Image Search design to more countries, webmasters complain of traffic loss 2017: Webmasters outside of the U.S.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. 2010: More concerns about reports that Google was “heavily biased towards established brands” (i.e., wealth rather than merit).

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Hubspot Marketing

APRIL 14, 2022

When you think of online advertising, what’s the first thing that pops into your mind? If you limit yourself to those digital media giants, you could be missing out on a more targeted market that is reaching 300 million users every month. Quora users are 20% more likely to have authorized a business purchase. What Is Quora?

Advertising 124

Advertising Advertisers User-Generated Target Market 124

Search Engine Land

MARCH 1, 2023

Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it 2021: Ads from companies (in this case, platforms like Google, Microsoft, Amazon and Facebook) will be taxed at a rate of 2.5% to 10%, depending on their annual global revenue.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

MARCH 16, 2023

Google to further dilute exact match in AdWords; will ignore word order & function words 2017: Not just for plurals anymore, close variants would extend to include word ordering and function words in inexact match keywords. Twitter Adding Advertisements? 2009: Twitter was promoting Twitter Search.

Search Marketers 95

Search Marketers Marketing Marketers User-Generated 95

Search Engine Land

FEBRUARY 21, 2023

Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April 2022: Advertisers in sensitive verticals would remain opted out of this change for existing campaigns. Read all about it in Google page experience update for desktop now rolling out.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Buffer Marketing

NOVEMBER 13, 2023

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 Go anti-black Friday As is the case with REI and Lush, it’s not uncommon to see businesses advertising how they’re not going to jump into the seemingly money-grabbing fray.

User-Generated 116

User-Generated Price Retail Marketing 116

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. That’s no small number.

Advertising 112

Advertising Advertisers User-Generated Promotion 112

Hubspot Marketing

MARCH 6, 2017

The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place.

Advertising 145

Advertising Advertisers Real Estate User-Generated 145

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. Users could follow news publications/blogs or industries.

Search Marketers 94

Search Marketers User-Generated Marketing Marketers 94

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion.

Promotion 55

Promotion Fashion User-Generated Entertainment 55

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. He also added “for SEO” to the title of his post. You just got a list of web results. Yahoo Sees Big 1.6%

Search Marketers 95

Search Marketers SEO Marketing Marketers 95

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

Search Marketers 86

Search Marketers SEO User-Generated Marketing 86

Sachs Marketing Group

JANUARY 25, 2022

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. They’ve regained relevance in 2022 because of engagement trends, signaling a change in how users on Instagram are behaving and consuming content. So why bring them up now? Being on Instagram at all is crucial at a time like this.

User-Generated 142

User-Generated Entertainment eCommerce Retail 142

Search Engine Land

JANUARY 15, 2023

In 2017, Google’s Gary Illyes explained what crawl budget is, how crawl rate limits work, what crawl demand is and what factors impact a site’s crawl budget. 2022: This impacted Google Ads that were served in Gmail for users accessing their email using the Safari desktop browser. Users had to be logged into Chrome.

Search Marketers 87

Search Marketers Real Estate SEO Marketing 87

Search Engine Land

MARCH 8, 2023

Happy Frediversary In 2017, there were strong signs of a Google algorithm ranking update that had actually started on March 7. Google adds emoji & GIF suggestions, translations & more to GBoard for Android 2017: Android users gained access to emoji and GIF suggestions as they typed and the ability to share GIFs in supported apps.

Search Marketers 95

Search Marketers Energy SEO Marketing 95

OnPassive Marketing

JUNE 19, 2022

YouTube has changed the way content is created, advertised, and promoted. For example, small businesses can use YouTube to promote their products and services. YouTube also has an enormous user base. According to statistics, as of September 2017, YouTube had over two billion active users.

Video Marketing 63

Video Marketing User-Generated Marketing Marketers 63

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. But they do reveal how social trends and user expectations are evolving over time. But since being founded in 2016, it has grown to more than one billion monthly active users. Eight new users join TikTok every single second !

Gen Z 142

Gen Z Finance User-Generated Transform 142

Neil Patel

OCTOBER 6, 2021

Snapchat users spend an average of 30+ minutes on the app daily, opening it more than 25 times in a single day. The social platform may take a bunch of heat from critics who compare it to Instagram’s astonishing 1 billion users, but they’re dead wrong. This makes it extremely easy for users to follow you. billion times in 2017.

User-Generated 127

User-Generated Promotion Food Entertainment 127

Adobe Experience Cloud Blog

MAY 26, 2017

Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. Here are some Do’s and Don’ts for responding to Facebook’s 2017 algorithm changes and get the best mileage out of your posts: Do—Try Livestreaming a Video.

Thought Leadership 134

Thought Leadership User-Generated Social Media Marketing Promotion 134

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. At this time, we intend to focus our efforts on building and improving other performance offerings that will help us drive the best performance for advertisers.”

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Hootsuite

OCTOBER 19, 2023

10 Black Friday Instagram posts Instagram is the go-to platform for visual content, making it perfect for sharing eye-catching Black Friday promotions. Kulakinis used this user-generated content (UGC) in a carousel post. So, when it says it’s “Lack” Friday, not Black Friday, users will get the joke.

Shoppers 89

Shoppers Fashion Promotion User-Generated 89

SocialPilot

JANUARY 15, 2024

Video marketing is the fastest-growing type of marketing in digital advertising. The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products. On average, Facebook users spend 26 minutes per day watching videos on the platform. Common Video Marketing Statistics 1.

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85

Neil Patel

MARCH 31, 2021

With 166 million daily active users, it’s no wonder that marketers flock to the social platform. In fact, posts with visuals generate 35 percent more retweets than those that are solely text-based, and videos generate 28 percent more retweets than text. Promote your newest products like Denny’s did in this humorous poll.

Thought Leadership 145

Thought Leadership User-Generated Fashion Whitepaper 145

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. It’s why there are more than 3 million businesses that advertise on Facebook.

User-Generated 113

User-Generated Non-Profit Advertising Advertisers 113

Neil Patel

DECEMBER 16, 2020

A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits. Why not get all that hard work to pay off? What is Advanced Affiliate Marketing?

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketing 134

Duct Tape Marketing

SEPTEMBER 7, 2017

How to Make Digital Advertising Mobile Friendly written by Guest Post read more at Duct Tape Marketing. It’s almost obvious that marketers from all over the place now commit more time, money, and effort in their mobile advertising campaigns rather than sticking to the basic digital ones. We’re in 2017.In In-App Ads.

Advertising 43

Advertising Advertisers User-Generated Analytics 43

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Neil Patel

JANUARY 27, 2021

Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. SMBs that blog generate 126% more lead growth than their non-blogging counterparts. In the early days, you could post a 500 word, keyword-stuffed blog post and generate plenty of traffic. You have to promote and measure.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Neil Patel

APRIL 6, 2021

With the accreditation, you can display a badge on your site that shows that Google recognizes you as an advanced AdWords user and an expert in PPC advertising. In 2017, they generated $73.8 billion in digital revenue, by 2020 the company generated more than $146 billion in advertising revenue.

Advertising 112

Advertising Advertisers User-Generated Communications 112

Adobe Experience Cloud Blog

JUNE 28, 2018

The face of design changed because of the influence of television advertising. One example of the use of famous faces to advertise a product appears in the 1977 Craig Stereo ad above, which uses an image of the iconic musician to promote the stereo. The political protests of the time also inspired the re-emergence of poster art.

Thought Leadership 134

Thought Leadership User-Generated Advertising Advertisers 134

Search Engine Land

NOVEMBER 29, 2022

They lead users to intermediate pages that are not as useful as the final destination.”. Despite the lack of any guide or formula that talked about such doorways at scale, many others came up with similar solutions, seeking to expand content to match up with growing varieties of user queries in search engines. What are doorway pages?

SEO 105

SEO User-Generated Transform Manufacturing 105

Sprout Social

OCTOBER 10, 2016

With more than 500 million active users , Instagram has quickly followed the footsteps of its parent company, Facebook. You’ll find everything from Instagram best practices to demographics to advertising success stories. New Instagram stats pop up every day. All of this data can give you the edge on your competitors.

Social Media Marketing 112

Social Media Marketing User-Generated Communications Promotion 112

Hubspot Marketing

DECEMBER 22, 2023

The KFC Calendar Clash On November 9th, 2022, KFC sent a mobile notification to its app users that encouraged them to “treat themselves” some great fried chicken and commemorate Kristallnacht. While many brands have similar marketing strategies, advertising doppelgangers rarely work out well. The problem?

Marketing 114

Marketing Marketers Shipping Branding 114

Neil Patel

APRIL 9, 2021

I’m going to explain its importance and how you can optimize it to generate more sales. In 2016, they eliminated users’ ability to edit GMB descriptions and introduced attributes to provide a more accurate listing. Studies show direct SMS messaging even has a higher conversion rate than mobile advertising. Let’s face it.

User-Generated 145

User-Generated Customer loyalty SEO Customer 145

Neil Patel

MAY 4, 2021

What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. For example, in 2020, the most popular YouTubers earn more than a billion dollars a year from advertisements and sponsorships. Here’s an example from a recent blog post I promoted on Facebook several years ago.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145