Sprout Social

NOVEMBER 30, 2016

In order to improve your chances of success in 2017 and beyond, we’ve compiled a list of eight proven Twitter tips. Be sure to execute them one at a time so you’ll be able to better understand the analytics. If you never looked at your analytics, you wouldn’t know to stop sharing links at 10 a.m.

Analytics 112

Analytics Promotion Branding Product 112

AWeber

SEPTEMBER 3, 2024

It's one of the top reasons our customers give us for letting their email marketing flatline. Ann Handley, co-founder of Marketing Profs and the popular book "Everybody Writes," only sent two emails to her subscribers in 2017. (In They just run out of ideas or topics to write about. Even pro writers come up with major email block.

Copywriting 98

Copywriting Email Marketing Education Analytics 98

Adobe Experience Cloud Blog

MARCH 17, 2017

The theme: leading in the Engagement Economy , which will inspire you to rethink the way your organization creates meaningful, lasting relationships with your customers to drive results that matter. Ops and analytics nerd? I can’t wait to see what will be improved or introduced in 2017! So, don’t just take our word for it!

Thought Leadership 118

Thought Leadership CRM Advertisers Advertising 118

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. And who’s on the ground, interacting with customers? Knowing Your Customers. CMOs and their teams.

Customer 134

Customer Thought Leadership Analytics Finance 134

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Target customers. Key customers include Integrate, TripActions and Okta.

Analytics 113

Analytics Marketing Mix Retail Advertisers 113

Content Marketing Institute

DECEMBER 29, 2017

In 2018, the CMI editorial team will be stealing Kira’s idea to find out more about a segment of our audience by conducting phone interviews to supplement our research and analytics data. HANDPICKED RELATED CONTENT: How to Adopt a Customer-Centric Strategy for Your Content. Try a Customer-Journey Map [Template]. Register today.

Content Marketing 111

Content Marketing Health Marketing Marketers 111

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Customer 118

Customer B2C Transform Retail 118

Buffer Marketing

NOVEMBER 4, 2024

Start your social media marketing strategy by pinpointing where your ideal customers are active, to get the best return on investment (ROI) for your business. WhatsApp’s business platform allows businesses to provide customer support and share updates with customers about their purchases. Facebook 3.65

Branding 122

Branding Social Media Marketing User-Generated Advertisers 122

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Retain customers after they leave your site by staying in constant communication. Attract qualified traffic to your site. The chapters contain between three and 12 pages.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

The CMO Survey

AUGUST 28, 2019

3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6% of marketing budgets in 2017 to the current 7.2%. Contributions of analytics to performance remain moderate, however. companies, 95% of whom hold the position of VP-level or higher. #1—Marketing

CMO 130

CMO New Technology B2C Analytics 130

Marketing Insider Group

JULY 15, 2015

The customer experience is your next competitive battleground. You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! However, you will always win the customer experience war. 5 Key Customer Experience Facts.

Customer 110

Customer Customer Journey Education Retail 110

Adobe Experience Cloud Blog

DECEMBER 19, 2017

I cannot tell you where 2017 went. As analytical thinkers, we are, of course, realizing some patterns in the areas of focus and strategy trends. Customer expectations have evolved in 2017, just as they did in 2016, and in 2015 before that. Note to self: add “clean fridge” to my to-do list.). Technology.

Thought Leadership 13

Thought Leadership Finance B2C Energy 13

Marketing Insider Group

NOVEMBER 16, 2019

Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. Focus on the customer. Delivering great customer experiences should be the goal of every department in the business. Data and analytics can help you to build better marketing campaigns.

Customer 111

Customer CMO Customer Journey Marketing 111

Martech

JUNE 23, 2022

“We’re a company that that grows organically through acquisition,” explained Andrew Heltzel, Xanterra’s corporate director of marketing, CRM and analytics. Five years ago he found himself faced with the task of unifying customer identities across multiple brands and experiences. Heltzel has been with the company for 11 years.

Transform 106

Transform Customer Branding Food 106

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM. More B2B marketers are moving from pilot programs to full ABM programs: 62% in 2017 compared to 40% in 2016.

Transform 268

Transform Thought Leadership Inbound Marketing Marketing 268

Buffer Marketing

AUGUST 12, 2024

  I quickly burned out when I tried starting a YouTube channel in 2017. A few years later, while addressing client questions about setting up Google Analytics 4, I decided to create a tutorial video.   Instead, focus on creating helpful content for your target customer.

SEO 89

SEO Thought Leadership Place Marketing Strategy 89

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Do the words typically convey customers’ concerns? If products hog the spotlight, you’re missing opportunities to build customer relationships and, ultimately, revenue. If products hog spotlight, opportunities are missed to build customer relationships & ROI.

Customer 223

Customer Transform Content Marketing Analytics 223

Spiralytics

MAY 2, 2025

South Oregon University ) A case study on analytics found that business intelligence using data visualization will offer an ROI of $13.01 Libertpub ) 74% of businesses that use data discovery provide their users to make changes to the analytics environment as needed. for every dollar spent. billion and is projected to reach USD 19.20

Transform 52

Transform Direct Mail Analytics User-Generated 52

Adobe Experience Cloud Blog

JANUARY 12, 2017

It comes from all sides; from competitors, as new tools come to market, are adopted, and become essential for effective strategies; and from customers, as individuals and businesses show preferences for new channels and methods of communication. Formally, we refer to it as “proliferation,” but I think of it as a blizzard. However, while U.S.

Thought Leadership 117

Thought Leadership Analytics Marketing Marketers 117

Adobe Experience Cloud Blog

JANUARY 5, 2018

Technology, personalized content , account-based marketing (ABM) , and analytics are dominant investment themes, with AI showing up more now than ever before. Marketo Content AI , for example, automatically delivers specific content to individuals based on behavior or key values (It doesn’t “auto” customize. Very well— 4%.

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134

Hubspot Marketing

MAY 26, 2017

The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. Here's a look at this year's data: Image Credit: The 2017 State of Inbound Report. Generating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report. and their solutions.

Inbound Marketing 145

Inbound Marketing eBook COS Marketing 145

Martech

FEBRUARY 17, 2022

A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. “Actually being a partner with our customers is really important to us. ” A digitized customer journey was what many B2B buyers were craving. This isn’t new.

Customer Journey 98

Customer Journey Customer B2C Price 98

The CMO Survey

FEBRUARY 21, 2020

This large uptick is just the beginning of marketers’ commitment to improving customer insights, personalization, targeting, and predictive capabilities, among other applications. Big picture, we see that the top three AI applications all involve a focus on driving customer value with more effective marketing.

CMO 130

CMO B2C Marketing Marketers 130

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. Customer Journey Map. So what’s the best way to illustrate your stack?

Customer Journey 119

Customer Journey User-Generated CRM Place 119

Adobe Experience Cloud Blog

JANUARY 31, 2017

We are awash in reports, analytics, spreadsheets, charts, and graphs…which is great! So, I was particularly happy when I learned that we were fielding a benchmark survey to gather insights on how our customers from different company sizes, functional areas, and industries are moving along their own paths to digital transformation.

Thought Leadership 109

Thought Leadership Transform CMO Marketing 109

Content Marketing Institute

DECEMBER 21, 2017

Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). Metropolitan Museum of Art creates extension for Chrome ( February 2017 ). JetBlue takes off with long-form content in HumanKinda video ( February 2017 ). hejhejnatalya Click To Tweet.

B2C 110

B2C Content Marketing Shipping User-Generated 110

Adobe Experience Cloud Blog

DECEMBER 8, 2016

In June, Pinterest amplified its ad targeting capabilities with customer list, visitor, and lookalike targeting. Remarketing has been proven to bring back customers who previously bounced. Big Data and Real-Time Analytics. What changes do you predict that 2017 has in store for marketers? Remarketing.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Martech

FEBRUARY 22, 2024

The rise — and evolution — of customer data platforms Let’s recall what a customer data platform is. He founded the CDP Institute, which defines a CDP as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” Hint: It’s not one person or one role. More to come on that.

User-Generated 112

User-Generated Transform Analytics CMO 112

Adobe Experience Cloud Blog

APRIL 17, 2018

After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. After, it saw a 9% customer decline within a single quarter and shares dropped. billion annual budget. Coping With Budget Constraints.

Key Performance Indicator 134

Key Performance Indicator Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 20, 2018

We believe that the next gen CMO is one that pushes the envelope, tries new and exciting ways to engage their customers, isn’t afraid to take risks, and charges passionately forward to drive business impact. While there are MANY qualities reflected in fearless marketers, here are a few key traits that embody our most fearless customers.

CMO 134

CMO Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

CMO 132

CMO Thought Leadership CRM Communications 132

Hubspot Marketing

MARCH 22, 2018

This means, if you aren’t reaching your customers online, you could be losing half of your potential revenue. It isn’t enough to post product images to your site and hope your ideal customers will find them. In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content.

eCommerce 145

eCommerce Millennials Shipping Price 145

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. New Customer Expectations. Fred Hagerman (@FredHagerman) April 24, 2017. Tamara McCleary (@TamaraMcCleary) April 24, 2017. What a start!

CMO 113

CMO Thought Leadership Marketing Marketers 113

Adobe Experience Cloud Blog

AUGUST 25, 2017

According to Forbes , best-in-class marketers are 56% more likely to use data and analytics platforms and 64% of marketing executives see data-driven marketing as crucial to success in a globalized economy. However, email marketing apps aren’t made to hold excessive amounts of customer data, they’re made to design and send emails.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Sprout Social

APRIL 26, 2018

Since joining Sprout in February 2017, Shweta has used her time here to not only grow in her career, but also take on new personal challenges. Name: Shweta Kapur Department: Engineering Started at Sprout: February 2017. This includes engagement, publishing and analytics.

Communications 111

Communications Analytics Place Product 111

Adobe Experience Cloud Blog

APRIL 13, 2017

So, put your list together (you can even bookmark these partners in the conference mobile app, Marketing Nation Summit 2017 ) and pretend like you’re at the best speed dating event of your life, but with marketing vendors. Topics range from predictive analytics, to webinar and video marketing, to digital transformation strategy.

Thought Leadership 122

Thought Leadership Transform Marketing Marketers 122

Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. They allow me to really roll up my sleeves and put myself in the shoes of Buffer readers and customers, and help establish a level of empathy and understanding that I’ll be able to leverage in future articles, too. 

Thought Leadership 105

Thought Leadership SEO Communications Place 105