Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Branding

Rock Content

SEPTEMBER 16, 2020

In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022. This is the main distinction between Business to Business (B2B) and Business to Customer (B2C) SaaS companies. BuzzSumo is also great for finding influential people in your industry that may be willing to promote your content.

Marketing Strategy

Adobe Experience Cloud Blog

MARCH 31, 2017

I recommend using a dedicated hot spot, but if you can’t manage that, use a 4G connection at the very least. Promote your live stream. I think this can be attributed to the fact that it can often be easier to identify influencers in the B2C realm (think YouTube sensations, celebrities, athletes, etc.).

Thought Leadership

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. Without curation, we inevitably pack our feeds with pitch after promotion after pitch. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff.

User-Generated

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic.

Whitepaper

Sprout Social

AUGUST 26, 2020

Almost half of esports fans are interested in traditional sports like basketball, soccer and motorsports and, in recent months, we’ve seen cross-promotional efforts push traditional sports fans towards esports. NASCAR, for example, pitted its professional drivers against gamers in the first ever iRacing Pro Series and drew more than 1.3

Marketing Strategy

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. In both cases, a clear strategy makes defining scope and achieving goals more manageable. Just like a good B2C strategy , every B2B social media plan should answer the following two questions: What are the company’s business objectives?

Social Media Marketing

Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. Choose the right influencers to meet your goal. Social media cards. Click To Tweet.

Influencer Marketing

Content Marketing Institute

MARCH 28, 2018

It’s helpful (versus promotional ) content. Project management. Important initial considerations include: Who will manage the project? When considering which types of content to develop, evaluate the resources necessary to create, distribute, and manage that content. Sampling procedures. Questionnaire design.

Whitepaper

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. Promotion of blog posts through social media. The topic clusters model. Topic cluster model explained.

PR

Marketing Insider Group

NOVEMBER 16, 2019

Or maybe you want to promote a culture of great design and innovation. The role of the CMO is changing, and it’s no longer all about advertising and brand management. Make sure your business leaders really understand and express your business values with a positive and supportive management style. Source: [link].

Customer

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. A promotional tweet to Facebook post to influencer marketing on Instagram to a full-scale video on YouTube, the options can be many. Promoted Tweets. Promoted Accounts.

User-Generated

Content Marketing Institute

OCTOBER 19, 2018

Quick: What was 2017 the “year of” again? B2C marketing with the queen of the porcelain throne. It began when marketing manager Clair Byrd was busy creating case studies for the company. As an industry, we see things and collect data and create and promote content all the time, but do we stop and think critically ?

Transform

Duct Tape Marketing

AUGUST 1, 2024

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.

Transform

Marketing Insider Group

OCTOBER 16, 2021

Or maybe you want to promote a culture of great design and innovation. The role of the CMO is changing, and it’s no longer all about advertising and brand management. Make sure your business leaders really understand and express your business values with a positive and supportive management style.

Customer

Rock Content

APRIL 20, 2020

And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. It involves expenses such as cost of sourcing content externally, time spent planning, and managing content strategies. Cost of producing content.

Content Marketing

Content Marketing Institute

JANUARY 12, 2018

In 2017, I traveled more than 185,000 miles working with enterprises to operationalize nascent (or broken) content marketing strategies. I went through my 2017 client notes, and, over the course of the year, I worked directly with 30 companies. Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I Let me explain.

Digital Marketing

Neil Patel

FEBRUARY 16, 2021

Or you can make it happen now, giving you more time and energy to put towards increasing your conversion rate , improving your social presence — and, of course, writing and promoting great and useful content. Step 6: Promote Social Sharing of Your Content. But first, let’s get set up. You’ll see a page like this. Don’t panic!

SEO

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). However, Facebook has managed to retain a few million more DAUs in this region than those recorded before the pandemic hit (305 million in Q1 2020). Data shows UK media quality has been compromised amid Covid-19.

Advertising