Marketing Insider Group

MARCH 2, 2017

Content marketing is quickly becoming a game changer in the field of marketing. The post Content Marketing Trends to Watch Out for in 2017 [Infographic] appeared first on Marketing Insider Group. This fosters loyalty and trust with them, ensuring the growth of their business.

Market Trends 105

Market Trends Content Marketing Marketers Marketing 105

Marketing Insider Group

JULY 12, 2017

By Ayana Lage, The Daily Infographic Ever feel overloaded when you try to find informative articles about content marketing? That’s where visual content comes in––you’re able to digest a lot of information quickly, which makes it easier to sift through the massive number of content marketing resources on the Internet.

Content Marketing 103

Content Marketing Marketers Marketing 103

Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

Content Marketing 111

Content Marketing Health Marketers Marketing 111

Hubspot Marketing

JANUARY 13, 2017

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. 7 Predictions for Social Media in 2017. Good question.

Millennials 145

Millennials Shoppers eCommerce Advertising 145

Hubspot Marketing

APRIL 30, 2019

The results of the third annual State of Content Marketing Survey are now in -- the findings include victories, challenges, and trends. With three years of data behind us, we can see just how much growth the content marketing world has achieved. But we haven't reached perfection yet. Additionally, if we.

Content Marketing 145

Content Marketing Marketers Marketing Marketing Strategy 145

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Product 111

Product Content Marketing Marketers Marketing 111

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. Attract qualified traffic to your site.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Marketing Insider Group

JANUARY 3, 2018

At the end of 2017, we were not merely discussing what the future of marketing will be like. Nor are marketers trapped by the traditional tame, safe, and well-defined […]. The post The Future Marketing Trends That Rocked 2017 appeared first on Marketing Insider Group. We were living it.

Market Trends 111

Market Trends Marketers Marketing Branding 111

Marketing Insider Group

DECEMBER 19, 2017

With marketers competing to provide a more worthwhile customer experience, content marketing is increasingly shifting from content consumption to content experiencing. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Not more ‘stuff.’ They […].

Event Marketing 107

Event Marketing Whitepaper eBook Marketers 107

Marketing Insider Group

FEBRUARY 6, 2017

How can modern marketers expect to keep up? The post How to Master Social Media Marketing in 2017 appeared first on Marketing Insider Group. The secret is to embrace the […].

Social Media Marketing 111

Social Media Marketing Marketers Marketing Content Marketing 111

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. Content Marketing: 2021 Current Trends.

Content Marketing 143

Content Marketing B2C Marketers Marketing 143

Marketing Insider Group

OCTOBER 11, 2016

In January, many businesses sit down to review and renew their marketing plan. The post Jumpstart your 2017 Marketing Plan with these 10 Tips appeared first on Marketing Insider Group. But is January really the best time to begin your revisit? Probably not.

Marketing Plan 111

Marketing Plan Marketers Marketing Content Marketing 111

Marketing Insider Group

OCTOBER 12, 2016

It’s not easy being a marketer today. Marketing is an ever-changing industry, and to be successful today, marketers must possess a diverse skill set, everything from writing to editing, analytics, social media and even graphic design. So what skills will you need to know to keep up with this ever-evolving field?

Marketers 111

Marketers Marketing Analytics Content Marketing 111

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 111

Content Marketing Health Marketers Marketing 111

Sprout Social

JANUARY 4, 2017

Looking toward 2017, social media trends will continue to evolve and surprise us. While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we’re here to provide six social media trends marketers should keep an eye on in 2017: Jump to the Social Media Trends 2017 Infographic.

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Hubspot Marketing

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. According to the State of Inbound report, content creation is a top priority for 53% of marketers.

Content Marketing 145

Content Marketing Marketers Marketing User-Generated 145

Marketing Insider Group

DECEMBER 12, 2017

Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. User-generated content and a rainbow of influencer strategies have been changing the way brands […].

Digital Marketing 97

Digital Marketing User-Generated Marketers Marketing 97

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world. Don’t believe us? Facebook Statistics. Facebook Statistics.

Millennials 112

Millennials Advertising Advertisers Influencer Marketing 112

Marketing Insider Group

MARCH 2, 2017

It’s no secret that there are hundreds of tools, platforms, and outside resources that can help you improve your content marketing efforts. The challenge is understanding which tools you need, the appropriate time to fight for them, and how well they all play together to help you create quality content on a consistent basis.

Content Marketing 110

Content Marketing Marketers Marketing 110

Marketing Insider Group

DECEMBER 12, 2016

As the year 2016 winds to a close, it is yet again time to fine-tune or create a unique content marketing plan for your business in the year 2017. Your marketing needs are as real and urgent as those of any multinational, […]. Running a small or medium sized enterprise can be a really tough affair.

Content Marketing 110

Content Marketing Marketing Plan Marketers Marketing 110

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Marketing Insider Group

JANUARY 29, 2018

In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2017 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used.

Content Marketing 55

Content Marketing Influencer Marketing Marketers Marketing 55

Adobe Experience Cloud Blog

APRIL 27, 2017

Author: Ellen Gomes Usually, by the time you hit the last day of a conference, you can feel the energy dwindling, but that wasn’t the case for day three of Marketing Nation Summit. Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content. So why do we do it?

Content Marketing 126

Content Marketing Thought Leadership Marketers Marketing 126

Buffer Marketing

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Marketing Insider Group

DECEMBER 20, 2017

Email marketing continues to be one of the most effective channels to use to reach out to and stay connected with your customers. The post Top 10 Email Marketing Strategies from 2017 (And 1 for The Future) appeared first on Marketing Insider Group.

Email Marketing 110

Email Marketing Marketing Strategy Marketers Marketing 110

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. How Content Marketing Evolved in the Past Decade. As you can assume, it's well worth understanding.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Content Marketing Institute

DECEMBER 21, 2017

Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). AT&T creates media brand with Hollywood actress ( April 2017 ).

B2C 110

B2C Content Marketing Shipping User-Generated 110

Marketing Insider Group

DECEMBER 14, 2016

As we near 2017, marketers have to juggle more than ever. With quickly evolving content trends, hundreds of content and social media tools to evaluate, the delicate balance of internal and external resources, and many other competing interests—content marketing can get overwhelmingly complex.

Content Marketing 111

Content Marketing Marketers Marketing 111

Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. Take the long view of your job.

Content Marketing 110

Content Marketing Transform Marketers Marketing 110

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Content Marketing Institute

DECEMBER 26, 2017

Or, rather, Unsolicited Advice, the whip-smart (and unfailingly polite) commentary on marketing missteps Andrew Davis provides in every issue of Chief Content Officer magazine. Don’t be surprised if you find yourself nodding along and smiling as you read these letters – even if you’ve made similar content gaffes. It’s free.).

Content Marketing 109

Content Marketing Transform Marketers Marketing 109

Marketing Insider Group

FEBRUARY 9, 2017

Use these seven SEO trends to improve your Google search rankings in 2017. The post 7 Vital SEO Trends to Know for Google Rankings in 2017 appeared first on Digital Current. The post 7 Vital SEO Trends to Know for Google Rankings in 2017 appeared first on Marketing Insider Group.

SEO 106

SEO Marketers Marketing Content Marketing 106

Marketing Insider Group

DECEMBER 14, 2017

The best way to sell in 2017 is to stop selling. The post 5 Tech Companies that Mastered the Art of Content Marketing appeared first on Marketing Insider Group. Stop pushing your product or service on people. They’ll buy when they’re good and ready, and when they believe that you have their best interests at heart.

Content Marketing 109

Content Marketing Marketers Marketing Product 109

Marketing Insider Group

NOVEMBER 6, 2017

And, continuing to push for a better alignment of marketing with overall business strategy. The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group.

CMO 107

CMO Transform Marketers Marketing 107

Content Marketing Institute

FEBRUARY 28, 2018

Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. This kind of marketing makes wine intimidating.”. Click To Tweet.

Content Marketing 111

Content Marketing Marketers Marketing Food 111

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works.

Content Marketing 128

Content Marketing Branding Entertainment Marketers 128

Content Marketing Institute

OCTOBER 7, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Download this week’s PNR: This Old Marketing podcast. 06:12): Welcome to Episode 203: Recorded live on October 1, 2017 (Running time: 1:06:41). (09:57): Content love from our sponsor: Ahrefs ( 11:40 ). Show details. (00:01):

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Content Marketing Millennials Marketers Marketing 109