Content Marketing Institute

DECEMBER 11, 2018

Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. AllisonWert Click To Tweet.

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

On our team, Shannon relies on our offensive lineswomen: Kelly (product marketing), Tara (demand generation), Maya (events and community), and Katie (social). And of course, no play would start without a solid snapper–luckily we have Jermaine Reyes, our content manager. There is no such thing as auto-pilot for marketers.

Thought Leadership 131

Thought Leadership Marketing Marketers User-Generated 131

Martech

JUNE 15, 2023

Originally, Pega used AI to power case management in the BPM space. Indeed, Pega is proud that it anticipated generative AI — the in-house AI guru Dr. Rob Walker demonstrated text and image generation at PegaWorld in 2017 and 2018. What do they mean for marketers. Trefler was unphased. emergency notifications.

User-Generated 117

User-Generated Customer Journey CRM Shipping 117

Content Marketing Institute

OCTOBER 4, 2018

But this research reminds marketers that using data in their content is an audience must-have (or at least a preferred-have). When you bring research and data into your content, you’re instantly incorporating voices and perspectives outside your own,” says Morgan Molnar, senior product marketing manager at Survey Monkey Audience.

Whitepaper 111

Whitepaper Entertainment Health Content Marketing 111

Hubspot Marketing

JULY 28, 2022

last May) and Gracia ( ~$14m since its 2017 launch). We expect to see a number of tools and services emerge to help brands identify and manage influencers and document their influencer strategy. Influencer marketing more generally might grow stronger with each new generation. Source: Oktopost. Virtual Pop-Up Shops.

Direct Mail 121

Direct Mail Gen Z Fashion Manufacturing 121

Rock Content

FEBRUARY 1, 2017

If it’s relevant to your target audience, why not write the 2017 version with newer, better restaurants? We’ve done this at ScribbleLive – when we enlisted our Senior Product Marketing Manager, Geoffrey Gualano, to share what he learned about producing product videos and what he learned about event marketing while working at Apple.

Social Media Marketing 91

Social Media Marketing Content Marketing Event Marketing Product 91

Content Marketing Institute

AUGUST 17, 2018

Though many remember the “speeds-and-feeds” approach it once took to marketing, in recent years, the company has moved more toward helping people rethink how they perform their everyday work on the job. Consider the difference between the 1977 Brother Dominic Super Bowl commercial and its 2017 counterpart. Keep the momentum rolling.

Transform 72

Transform Marketing Marketers Global Marketing 72

Hubspot Marketing

DECEMBER 28, 2023

In fact, when I began working remotely as a digital nomad in 2017, there was still professional pushback, skepticism, and a general dismissive attitude toward remote work. The average worker invests a lot of time and thought into developing their most productive work zone and refining their work style.

Energy 107

Energy Food Entertainment Logistics 107

Content Marketing Institute

JANUARY 12, 2018

But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Content marketing strategy can be the foundation for a nonexistent integrated digital marketing strategy. Today’s integrated marketing strategy isn’t.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112