SocialPilot

JUNE 19, 2025

Social media moves fast, and the narrative gets away from you if you don’t have a social media crisis management plan. In 2017, Pepsi released an ad depicting Kendall Jenner handing a soda can to a police officer at a protest, meant to be uplifting. We’ve seen it happen before.

Management

Neil Patel

JULY 22, 2025

What was once a cheeky social media trick has become a high-stakes play for many modern social media marketers. That’s what happened to Pepsi in 2017 for their ad that featured Kendall Jenner, which co-opted protest imagery to sell soda (and promptly got called out for trivializing real social movements ).

Branding

Marketing Insider Group

FEBRUARY 6, 2017

From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. How can modern marketers expect to keep up? The secret is to embrace the […].

Social Media Marketing

Marketing Insider Group

DECEMBER 21, 2016

I guess it is what drives changes, innovations, and new features that emerge on Twitter and other social media platforms. I’ve gathered 4 new Twitter trends that will change social media marketing […].

Social Media Marketing

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.

Social Media Marketing

Hootsuite

FEBRUARY 4, 2020

That way you can make the best decisions when it comes to your social media marketing strategy. More than 500 million daily active users (last updated by Instagram in 2017). This is a massive jump from 2017 when a mere 24% said they preferred the site. Try it free today. Get Started.

Social Media Marketing

Hubspot Marketing

JANUARY 13, 2017

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. But before you finalize your social media strategy for the year, it’s important to look at what’s ahead to ensure that you're allocating your time and efforts appropriately. 7 Predictions for Social Media in 2017.

Millennials

Hubspot Marketing

MARCH 24, 2017

But this is a great starting point for social media marketers who want to learn more about what's trending and how they can plan their content in a way that will be fun and engaging on Twitter and other social platforms. National & Global Holiday Calendar: 2017-2018. March 2017. April 2017.

Food

Hubspot Marketing

AUGUST 20, 2019

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. Social Media Marketing Statistics/Data 2019. 42% of the world's population uses social media.

Social Media Marketing

Adobe Experience Cloud Blog

DECEMBER 1, 2016

So in the holiday spirit of spreading cheer, goodwill, and awesome marketing, we’ve pulled together a pretty awesome list of marketing influencers to help you stay on top of trends in 2017. Have someone you hope to see on the list? Or someone we missed? Please share their name in the comments below.

Thought Leadership

Sprout Social

DECEMBER 28, 2016

With the year coming to a close, it’s time set your eyes toward 2017. What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016.

Social Media Marketing

Hubspot Marketing

OCTOBER 2, 2018

Marketing on social is not just a trend, it’s a powerful industry technique that is here to stay and will help you reach more people all over the world. How to Set Social Media Marketing Campaign Goals. A great example of using social media marketing to raise brand awareness is Apple’s “Shot On iPhone” campaign.

Social Media Marketing

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. Customer care should be on the minds of most businesses entering 2017.

Analytics

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. Instead, address your biggest challenges with Facebook or social media in general.

Marketing Strategy

Marketing Insider Group

MARCH 14, 2017

Social media marketing may seem more in style, but email marketing remains the best bet for good ROI, and in 2017 it might just be making a comeback. As marketers, there’s a lot of pressure to master the latest trends.

Email Marketing

Sprout Social

FEBRUARY 21, 2017

For instance, email marketers might use autoresponders or coding tools. Social media marketers use social media management tools and SEOs use keyword research and analytics tools. For instance, an SEO might benefit from tools meant for social media marketers. Google Analytics.

Social Media Marketing

Sprout Social

JANUARY 3, 2017

Cheers to 2017! January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM. Organizing and keeping track of community members across social networks can be incredibly overwhelming. This week’s #SproutChat will focus on Sprout Social’s CRM features.

CRM

Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. SEO for 2017 and Beyond. Google launched more than 1,600 changes to their algorithm last year.

CMO

Marketing Insider Group

MAY 2, 2017

Despite its sheer numbers of active users and maturity, this social media network may no longer be the top platform to focus on for your social media marketing strategies. The post Social Media Engagement – 2017’s Surprising Best and Worst Performers appeared first on Marketing Insider Group.

Social Media Marketing

Sprout Social

MARCH 1, 2017

CST to make sure you stay on top of social media marketing trends and make valuable connections with peers too. Feel free to ask your own social media marketing questions in our Facebook group. Join us for our chat and mark your calendars for Thursday, March 16, 2017 at 4 p.m.

Social Media Marketing

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing

Sprout Social

JANUARY 19, 2017

We’re thrilled to share that Sprout Social has been named to G2 Crowd’s “Best Software for Marketing Teams” list for 2017, an honor we believe reflects our commitment to making social media marketing an inclusive, collaborative effort.

Social Media Marketing

Sprout Social

JANUARY 29, 2017

It’s hard to believe that we’re days away from February 2017! SproutChat is the perfect place to gain new insight and keep your social strategies moving forward. CST to learn and share best practices about social media marketing and community building. February 1, 2017: Managing Social Media on the Go.

Social Media Marketing

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Product

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. It was shut down in 2017 after a decline in its user base.

Gen Z

Adobe Experience Cloud Blog

MAY 26, 2017

Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. What does that mean for a social media marketer? Among other recent changes, Facebook says it is favoring video in the News Feed.

Thought Leadership

Sprout Social

JANUARY 23, 2017

But when used correctly, hashtags can be one of the most effective ways to track your social media marketing campaigns, brand influence and a lot more. At their most fundamental level, hashtags are a way of organizing content across social media. Your social media marketing efforts should have a purpose. .

Social Media Marketing

Martech

MAY 23, 2022

A 2022 survey by social media analysts Sprout Social found 71% of U.S. from 2017. Interestingly it is social media marketers, the folks having the most direct day-to-day interaction with the public, who see the need to take a stand. A new global survey by pollster Edelman supports that.

Branding

Marketing Insider Group

AUGUST 8, 2018

billion social media users around the globe, up from 2.46 billion in 2017. Social media marketing is important to the success of every business, but it can be exhausting. In 2019, it is estimated that there will be around 2.77 There […].

Social Media Marketing

Hootsuite

AUGUST 11, 2020

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. And then use our free social media proposal template to create your own in minutes.

Social Media Marketing

Hubspot Marketing

MAY 3, 2017

32 Free Marketing Courses to Take in 2017. Inbound Marketing Certification " by HubSpot Academy. Content Marketing Certification " by HubSpot Academy. Internet Marketing for Smart People " by Copyblogger. Viral Marketing and How to Craft Contagious Content " by Coursera. " Social Media " by QuickSprout.

Inbound Marketing

Sprout Social

OCTOBER 10, 2016

Several social media marketers know when and how to post to Instagram, and even who to target. But effective social and community managers go beyond that by researching and capitalizing on lesser-known Instagram stats. Could you imagine the state of social media marketing without hashtags?

Social Media Marketing

Adobe Experience Cloud Blog

MARCH 31, 2017

Author: Lisa Marcyes Every year I look forward to the opportunity to travel to San Diego and attend Social Media Marketing World (SMMW) where I get to attend thought-provoking sessions, learn from top leaders in social media, and meet tons of brilliant marketers. Content and Social Are in This Together.

Thought Leadership

Hubspot Marketing

MAY 26, 2017

Here are some of the most common challenges marketers reported struggling with. The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. According to our report , generating traffic and leads and p roving ROI are the leading challenges marketers face. and their solutions. What Can You Do?

Inbound Marketing

Hubspot Marketing

DECEMBER 5, 2019

To keep you informed and help you make strategic social media decisions, here's a list of 30 helpful and intriguing Reddit stats related to the company, its user base, and what it takes to engage audiences on the platform. Reddit surpassed 330 million monthly active users in 2017. billion after 2017 funding rounds.

Gen Z

Sprout Social

APRIL 18, 2017

If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate? Among the many reasons that a customer would unfollow a brand, “spammy” and “annoying” behavior ranks high, according to the Q1 2017 Sprout Social Index.

Branding

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Do: Stick to Social Media Marketing via Business-Friendly Networks. Social media is a popular sales channel for B2C brands, but it can be just as effective for B2B lead generation. Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites. Still cold calling in 2017?

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