Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

Search Marketers 86

Search Marketers SEO User-Generated Marketing 86

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. Also on this day.

Search Marketers 105

Search Marketers User-Generated SEO Marketing 105

Backlinko

MARCH 13, 2024

From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Online traffic/web analytics 9.7% Market measurement 15% User experience 12.4% Opinion survey/polling 5% Omnibus/cost-sharing surveys 5% Advertising/brand tracking 4.6%

Market Research 86

Market Research Non-Profit Transform Marketing 86

Search Engine Land

FEBRUARY 28, 2023

Google removed App campaign placement data from Ads and AdWords API reports 2022: Google: “We made this change because the data provided didn’t fully represent the complete view of the placements that help developers monitor brand safety for their advertisers.” of AdWords Editor was now available.

Search Marketers 98

Search Marketers User-Generated Marketing Marketers 98

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google Analytics On The iPhone: 3 Apps Reviewed 2009: The good, bad, and ugly of Google Analytics apps on the iPhone (Analytics App, myAnalytics and Analytics Pro).

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

JANUARY 21, 2023

This declutters the results & helps users locate relevant information more easily. New Google Search Console may be rolling out for everyone now 2018: Most users were able to see their properties in the new Search Console beta. Featured snippets count as one of the ten web page listings we show. in 2008.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Martech

SEPTEMBER 29, 2023

DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce.

eCommerce 88

eCommerce User-Generated Manufacturing Finance 88

Martech

DECEMBER 7, 2021

Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. The tool will let marketers generate customer audiences using a SQL query editor to better connect their campaigns. That’s where CDPs come in.

Transform 92

Transform User-Generated Advertising Advertisers 92

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Search Engine Land

MARCH 26, 2023

Also on this day Google pledges $340 million in Google Ads credits for SMBs 2020: The credits would become available for eligible active advertisers “in the coming months.” Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix. billion people worldwide with new languages.

Search Marketers 96

Search Marketers SEO Marketing Marketers 96

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. What is personalisation in display advertising? Different types of personalisation in display advertising. The definition of personalisation in digital advertising.

Advertising 52

Advertising Advertisers Fashion CRM 52

Search Engine Land

MARCH 5, 2023

Several WordPress SEO plugins are on the fritz 2020: Google Analytics Dashboard for WP, Yoast SEO and Rank Math all had issues. Voice gaining on mobile browser as top choice for smartphone-based search 2019: Since 2018, voice had become more users’ first choice for mobile search. What’s The Most Searched Thing On Google?

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

MARCH 8, 2023

However, a later Search Engine Land analysis of Fred indicated that the update targeted low-value content sites that put revenue above helping their users – and that many affected sites saw up to a 90% drop in traffic. At first, it seemed to be a spam algorithm update related to links.

Search Marketers 95

Search Marketers Energy SEO Marketing 95

Search Engine Land

JANUARY 11, 2023

2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. 2018: Videos could appear on Google Maps and local search listings. 2012: Foursquare introduced its “Explore” feature, better keyword search and several new filters to help users drill down in search results. Yoast SEO 17.9

Search Marketers 115

Search Marketers Health Law Marketing 115

Hubspot Marketing

APRIL 12, 2021

Performance marketing places the power back into advertisers' hands. You, as the advertiser, will seek out an affiliate partner, which can be an influencer or publisher. You can instruct your partner to direct traffic to your landing page and they will only earn a commission once a user has filled out the form. PartnerStack.

Performance Marketing 122

Performance Marketing Affiliate Marketing Price Retail 122

Duct Tape Marketing

MAY 16, 2024

He is also the founder of WordStream, provider of Google and Facebook ad management software for tens of thousands of customers globally acquired by Gannet in 2018 for approximately $200 million. And as an advertiser, it made a lot of us lazy too, didn't it? So Larry, welcome to the show. It's time to transform your approach.

Transform 60

Transform Advertising Advertisers Analytics 60

Search Engine Land

FEBRUARY 27, 2023

Optimization scores, recommendations and their impact on Google Partner agencies 2020: Google said Partner agencies would continue to have “control and autonomy” as it put more emphasis on auto-generated recommendations. Study: 11 voice search ranking factors analyzed 2018: 63.6% search results.

Search Marketers 94

Search Marketers Law SEO Health 94

Sprout Social

JULY 30, 2018

Pinterest, in a nutshell, is a social media network where users create boards and “pin” items of interest to their created boards. Since its launch in 2010, it’s grown to over 100 million monthly active users. Pinterest users are unique from other social media platforms. Pinterest Advertising Ad Types.

Advertising 82

Advertising Advertisers Promotion User-Generated 82

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. What is personalisation in display advertising? Different types of personalisation in display advertising. The definition of personalisation in digital advertising.

Advertising 45

Advertising Advertisers Fashion CRM 45

Hootsuite

SEPTEMBER 17, 2020

Each search offers opportunities for you to get your brand in front of more users. Google Ads allow you to advertise and promote your products and services when users search relevant keywords. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

User-Generated 145

User-Generated Advertising Advertisers Analytics 145

AWeber

FEBRUARY 13, 2024

You’ve probably heard about people who have built massive and highly-engaged social media audiences from scratch, without spending a dime on advertising. Microblogging is an excellent way to grow your business, thanks to its high potential for engagement and ability to generate brand awareness.

Non-Profit 90

Non-Profit User-Generated Entertainment Promotion 90

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. The GDPR (General Data Production Regulation) represents a data protection law implemented by the EU (European Union) in May 2018. This is the big one.

Law 130

Law Marketing Marketers User-Generated 130

Search Engine Land

JANUARY 15, 2023

Prioritizing what to crawl, when, and how much resource the server hosting the site can allocate to crawling is more important for bigger sites, or those that auto-generate pages based on URL parameters,” Illyes said. 2022: This impacted Google Ads that were served in Gmail for users accessing their email using the Safari desktop browser.

Search Marketers 87

Search Marketers Real Estate SEO Marketing 87

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020).

Search Marketers 117

Search Marketers Non-Profit Marketing Marketers 117

Hubspot Marketing

JULY 28, 2022

The advertising platform came on the scene in October 2000 as Google Adwords, but after some rebranding in 2018, it was renamed Google Ads. It's no secret that these days, the stronger and more focused your paid campaigns are, the more clicks you generate — leading to a greater probability of obtaining new customers.

Advertising 145

Advertising Advertisers User-Generated CRM 145

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Predictive Analytics for Customer Insights : Predictive analytics provides the opportunity for companies to deliver relevant and timely offers to consumers.

CMO 130

CMO B2C Marketing Marketers 130

Litmus

JUNE 29, 2021

It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information. That is to segment out Apple Mail users.

Key Performance Indicator 89

Key Performance Indicator Manufacturing User-Generated Analytics 89

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). That’s a good indication that Instagram is continuing to attract new users—as verified by the Instagram user statistics you’ll see later in this post. About half of the top 10 searches are generic terms like weather, news, and videos.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. 27 Facebook user demographics you need to know in 2020. billion monthly active users. billion in 2018. Facebook has more than 2.45 billion fake profiles.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. These metrics can be found in Google Analytics. Generate new leads and grow revenue. Lead generation metrics.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Plan Transform 111

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Learn more : The Beginner’s Guide to Facebook Analytics. See Chatbot.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Neil Patel

JANUARY 30, 2023

From SEO rankings to page speed to on-page content, we think about how search engines and users will interact with our website and what we can do to optimize those experiences. But are you making research-backed decisions for your website based on which devices your users are primarily using? First up, let’s look at mobile users.

Real Estate 83

Real Estate User-Generated Food Advertising 83

Martech

OCTOBER 18, 2021

I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. Qubit seeks to generate models based on individual shopper journeys to conjure personalized digital experiences. Here’s another tester. Emphasis added.

Transform 93

Transform Shoppers Law User-Generated 93

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Neil Patel

DECEMBER 14, 2020

A solid advertising strategy can help you increase sales as competition on the platform heats up, even if you don’t have a massive budget. Use Long-Tail Advanced Amazon Keywords to Find Users With Strong Purchase Intent. You’re showing users you have a solution to a problem in their lives. Amazon Ads.

User-Generated 145

User-Generated Advertising Advertisers Shoppers 145

Sprout Social

FEBRUARY 3, 2022

M easurable: This is where analytics come in. Not to mention the rising cost of paid social media advertising. Where can you realistically advertise based on your budget? Below is an example of analytics using Sprout Social’s reporting suite. Engage customers with a user-generated content campaign.

Customer 133

Customer Copywriting Marketing Marketers 133

The Social CMO

JULY 7, 2021

Every dollar spent is becoming less efficient on a daily basis thanks to the deluge of push advertising desperately seeking shopper attention. Did you know that employee generated content receives eight times more engagement than content shared from the company itself? This content generated over 1.1 Crazy, right?

Shoppers 52

Shoppers User-Generated Retail Advertising 52