Search Engine Land

JANUARY 17, 2023

2018: A bug prevented the video uploads from showing up on the local listings in Google Maps or Google web search. 2018: In the majority of cases, the Google Home result mirrored the snippet/Answer Box. 2018: Advertisers could make more on-the-go changes. Leveraging Amazon search ads in a time of rapid change. It’s a Google bug.

Search Marketers 111

Search Marketers Marketing Marketers SEO 111

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Fishkin defended the company and faulted the publications for what he said was incomplete and biased reporting.

Search Marketers 88

Search Marketers Real Estate Transform Marketing 88

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.”

Search Marketers 87

Search Marketers SEO User-Generated Marketing 87

Search Engine Land

JANUARY 31, 2023

Also on this day Auto-tagging added to Google Merchant Center free listings 2022: Tagging added URL parameters to your tracking URLs for better analytics and measurements. And all this happened on the same day as Bing’s Future of Search Event , where the Google-Bing dispute raged on in person. Oh what a day.

Search Marketers 95

Search Marketers User-Generated Non-Profit Marketing 95

Search Engine Land

MARCH 1, 2023

New content analytics coming soon to LinkedIn 2022: LinkedIn would soon give creators more details on the people who read and engage with their content. Bing Entity Search API is now available 2018: The API let you pull Bing Knowledge Graph information about people, places, things, and local businesses directly into sites and apps.

Search Marketers 89

Search Marketers SEO Marketing Marketers 89

Search Engine Land

MARCH 5, 2023

Several WordPress SEO plugins are on the fritz 2020: Google Analytics Dashboard for WP, Yoast SEO and Rank Math all had issues. Voice gaining on mobile browser as top choice for smartphone-based search 2019: Since 2018, voice had become more users’ first choice for mobile search. What’s The Most Searched Thing On Google?

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Search Engine Land

FEBRUARY 28, 2023

AMP user experience updates include video, lists, more 2019: A recap of some new capabilities rolled out by The Accelerated Mobile Project. Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission 2018: Four months in, 19 rivals said too little had changed.

Search Marketers 98

Search Marketers User-Generated Marketing Marketers 98

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. 2018: Search marketers weighed in on their experiences since the change took effect. The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps.

Search Marketers 106

Search Marketers User-Generated SEO Marketing 106

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. In this post, we'll go over some quick ways that actually work to optimize your website for lead generation. The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Search Engine Land

MARCH 8, 2023

However, a later Search Engine Land analysis of Fred indicated that the update targeted low-value content sites that put revenue above helping their users – and that many affected sites saw up to a 90% drop in traffic. At first, it seemed to be a spam algorithm update related to links.

Search Marketers 95

Search Marketers Energy SEO Marketing 95

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Search Engine Land

JANUARY 21, 2023

This declutters the results & helps users locate relevant information more easily. New Google Search Console may be rolling out for everyone now 2018: Most users were able to see their properties in the new Search Console beta. Featured snippets count as one of the ten web page listings we show.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Martech

DECEMBER 7, 2021

Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. The tool will let marketers generate customer audiences using a SQL query editor to better connect their campaigns. Snapshot: Customer Data Platforms.

Transform 94

Transform User-Generated Advertising Advertisers 94

AWeber

FEBRUARY 13, 2024

Microblogging is an excellent way to grow your business, thanks to its high potential for engagement and ability to generate brand awareness. The videos don’t promote its product, but they do appeal to its audience and generate consistently high engagement. On most social media platforms you can monetize content in several ways.

Non-Profit 92

Non-Profit User-Generated Entertainment Promotion 92

Martech

SEPTEMBER 29, 2023

DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” I’ve organized these by category: Data, campaigns, sales and strategy.

eCommerce 90

eCommerce User-Generated Manufacturing Finance 90

Search Engine Land

JANUARY 11, 2023

2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. 2018: Videos could appear on Google Maps and local search listings. 2012: Foursquare introduced its “Explore” feature, better keyword search and several new filters to help users drill down in search results. Yoast SEO 17.9

Search Marketers 116

Search Marketers Health Law Marketing 116

Duct Tape Marketing

MAY 16, 2024

He is also the founder of WordStream, provider of Google and Facebook ad management software for tens of thousands of customers globally acquired by Gannet in 2018 for approximately $200 million. And providing very granular analytics to understand the ROI of that ad spend was quite remarkable in terms of where we're headed at.

Transform 58

Transform Advertising Advertisers Analytics 58

Search Engine Land

JANUARY 15, 2023

Prioritizing what to crawl, when, and how much resource the server hosting the site can allocate to crawling is more important for bigger sites, or those that auto-generate pages based on URL parameters,” Illyes said. 2022: This impacted Google Ads that were served in Gmail for users accessing their email using the Safari desktop browser.

Search Marketers 88

Search Marketers Real Estate SEO Marketing 88

Martech

JUNE 15, 2023

” Alternatively, process mining AI (AI-driven understanding of businesses processes) plus analytical and predictive AI — combined with generative AI — can in effect declare a goal “and let the systems tune themselves toward that goal.” Rob Walker demonstrated text and image generation at PegaWorld in 2017 and 2018.

User-Generated 102

User-Generated Customer Journey CRM Shipping 102

Search Engine Land

MARCH 26, 2023

Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console 2018: SEO wins bug bounty from Vulnerability Reward Program, Google search team confirms the exploit no longer works Google Maps adds 39 new languages supporting over 1B people 2018: Google Maps now supported an additional estimated 1.25

Search Marketers 97

Search Marketers SEO Marketing Marketers 97

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Predictive Analytics for Customer Insights : Predictive analytics provides the opportunity for companies to deliver relevant and timely offers to consumers.

CMO 130

CMO B2C Marketing Marketers 130

Search Engine Land

FEBRUARY 27, 2023

Optimization scores, recommendations and their impact on Google Partner agencies 2020: Google said Partner agencies would continue to have “control and autonomy” as it put more emphasis on auto-generated recommendations. Study: 11 voice search ranking factors analyzed 2018: 63.6% It’s The User Context, Stupid!

Search Marketers 95

Search Marketers Law SEO Health 95

Search Engine Land

DECEMBER 28, 2022

Google is constantly testing its SERPs, all in the name of making sure users have a great experience and find the information or answer they are looking for. Oh and if you ever have trouble keeping track of all the parts that make up Google’s user interface, Google launched a visual gallery documenting 22 elements. Local search.

SEO 105

SEO User-Generated Food Analytics 105

Hubspot Marketing

JUNE 25, 2019

Ecommerce is a rapidly growing industry -- in fact, online sales grew at almost four times the rate of total retail sales in 2018 and accounted for over half of the retail industry's growth. Users can either customize their site or use Squarespace's ready-made designs. Analytics. Google Analytics. Squarespace.

eCommerce 131

eCommerce Transform Price Retail 131

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. The GDPR (General Data Production Regulation) represents a data protection law implemented by the EU (European Union) in May 2018.

Law 131

Law Marketing Marketers User-Generated 131

Hubspot Marketing

MARCH 31, 2023

With this advice, you can improve your emails' open rates, click-through rates, and lead generation potential. You've probably heard of the General Data Protection Regulation (GDPR) , a law enacted across Europe in May 2018 to better protect internet users' personal data. This is especially useful for mobile users.

Email Marketing 142

Email Marketing eBook User-Generated Law 142

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. These metrics can be found in Google Analytics. Generate new leads and grow revenue. Lead generation metrics.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Plan Transform 111

Search Engine Land

JANUARY 17, 2023

Your Core Web Vitals assess page experience signals to evaluate how engaging the user experience is. 13, 2018). It also is an important part of a safe user experience, so make sure you get on this one fast if you haven’t already. Think about how easy it is for users to get to the end page. Core Web Vitals. Page speed.

SEO 105

SEO User-Generated Place Analytics 105

Hubspot Marketing

APRIL 12, 2021

You can instruct your partner to direct traffic to your landing page and they will only earn a commission once a user has filled out the form. Your next question might be, " How do advertisers know which users come from which affiliate?" Generate and assign IDs. TapJoy is designed for brands targeting mobile app users.

Performance Marketing 118

Performance Marketing Affiliate Marketing Price Retail 118

Hootsuite

DECEMBER 16, 2021

As a result, you miss out on the engagement a visual would generate , and maybe part of your caption too. For example, on a global scale, LinkedIn’s users are 57% male and 43% female , with most of their audience over 30. — Warby Parker (@WarbyParker) April 5, 2018. — Warby Parker (@WarbyParker) April 13, 2018.

Social Media Marketing 145

Social Media Marketing Management Analytics User-Generated 145

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. Lead generation. Indirect business impact.

Non-Profit 114

Non-Profit Direct Mail Key Performance Indicator Email Marketing 114

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. User-generated content. As a result, user-generated content is the bread and butter of social media and the beauty industry. View this post on Instagram.

User-Generated 101

User-Generated Promotion Entertainment Branding 101

Litmus

JUNE 29, 2021

It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information. That is to segment out Apple Mail users.

Key Performance Indicator 90

Key Performance Indicator Manufacturing User-Generated Analytics 90

Martech

OCTOBER 18, 2021

I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. Qubit seeks to generate models based on individual shopper journeys to conjure personalized digital experiences. Here’s another tester. Emphasis added.

Transform 95

Transform Shoppers Law User-Generated 95

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). That’s a good indication that Instagram is continuing to attract new users—as verified by the Instagram user statistics you’ll see later in this post. About half of the top 10 searches are generic terms like weather, news, and videos.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Sales Force: CMO

AUGUST 2, 2022

It should be, especially now with five generations currently in the workplace. Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. What about Gen X?

Gen Z 89

Gen Z Millennials Health User-Generated 89

Hubspot Marketing

OCTOBER 27, 2022

Just as your business might have more than one type of customer, your content strategy can cater to more than one type of user. If you can create just one blog post that gets a steady amount of organic traffic, an embedded link to an e-book or free tool will continue generating leads for you as time goes on — long after you click " Publish.".

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145