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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. trillion and $5.48

Retail 119
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Report: U.S. considering forcing a Google breakup

Martech

Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. They clearly didn’t get the memo that AdWords ceased to exist in 2018 ). If Google is broken up, it will undoubtedly have a big impact on digital marketing. billion in advertising in 2023. Why we care.

Law 119
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Research: Marketing Tech Is Broken. Here’s How to Fix It

The CMO Survey

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Research: Marketing Tech Is Broken.

CMO 100
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WhatsApp advertising is officially happening

illumin

How can WhatsApp advertising potentially impact its users? In 2023 , it was reported that Meta initially was exploring ways to bring advertising to WhatsApp. Unlike Meta’s other advertising platforms, which often use personal data and browsing history for precise targeting, WhatsApp messages are end-to-end encrypted.

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Digital adapters: How Gen X uses social media and why it matters to marketers

Sprout Social

Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic. According to DDI’s Global Leadership Forecast , Gen Xers held 51% of leadership positions globally in 2018. What social media does Gen X use?

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Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Martech

These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers. How can consumer demands for data privacy coexist with the realities of effective digital marketing? blocklist providers. Dig deeper: U.S.

Law 130
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20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Marketing

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image? Facebook 3.65

Branding 125