Search Engine Land

JANUARY 31, 2023

Also on this day Auto-tagging added to Google Merchant Center free listings 2022: Tagging added URL parameters to your tracking URLs for better analytics and measurements. And all this happened on the same day as Bing’s Future of Search Event , where the Google-Bing dispute raged on in person. Oh what a day.

Search Marketers 94

Search Marketers User-Generated Non-Profit Marketing 94

Search Engine Land

MARCH 1, 2023

New content analytics coming soon to LinkedIn 2022: LinkedIn would soon give creators more details on the people who read and engage with their content. Bing Entity Search API is now available 2018: The API let you pull Bing Knowledge Graph information about people, places, things, and local businesses directly into sites and apps.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Martech

DECEMBER 7, 2021

Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. The tool will let marketers generate customer audiences using a SQL query editor to better connect their campaigns. Snapshot: Customer Data Platforms.

Transform 92

Transform User-Generated Advertising Advertisers 92

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. 2018: Search marketers weighed in on their experiences since the change took effect. The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps.

Search Marketers 105

Search Marketers User-Generated SEO Marketing 105

Search Engine Land

FEBRUARY 28, 2023

AMP user experience updates include video, lists, more 2019: A recap of some new capabilities rolled out by The Accelerated Mobile Project. Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission 2018: Four months in, 19 rivals said too little had changed.

Search Marketers 98

Search Marketers User-Generated Marketing Marketers 98

Search Engine Land

JANUARY 21, 2023

This declutters the results & helps users locate relevant information more easily. New Google Search Console may be rolling out for everyone now 2018: Most users were able to see their properties in the new Search Console beta. Featured snippets count as one of the ten web page listings we show.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

MARCH 8, 2023

However, a later Search Engine Land analysis of Fred indicated that the update targeted low-value content sites that put revenue above helping their users – and that many affected sites saw up to a 90% drop in traffic. At first, it seemed to be a spam algorithm update related to links.

Search Marketers 95

Search Marketers Energy SEO Marketing 95

Martech

SEPTEMBER 29, 2023

DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” I’ve organized these by category: Data, campaigns, sales and strategy.

eCommerce 88

eCommerce User-Generated Manufacturing Finance 88

Hubspot Marketing

MARCH 31, 2023

With this advice, you can improve your emails' open rates, click-through rates, and lead generation potential. You've probably heard of the General Data Protection Regulation (GDPR) , a law enacted across Europe in May 2018 to better protect internet users' personal data. Do not buy email addresses.

Email Marketing 145

Email Marketing eBook User-Generated Law 145

Search Engine Land

JANUARY 11, 2023

2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. 2018: Videos could appear on Google Maps and local search listings. 2012: Foursquare introduced its “Explore” feature, better keyword search and several new filters to help users drill down in search results. Yoast SEO 17.9

Search Marketers 115

Search Marketers Health Law Marketing 115

Hootsuite

NOVEMBER 23, 2022

TikTok is many things to many, many people — a daily vlog, a place to get news and an incredibly popular search engine. Still, it’s important to remember that TikTok started as a place for sounds. in 2018 to become the app we know and love today. in 2018 to become the app we know and love today. TikTok’s sound library.

User-Generated 95

User-Generated Place Branding Social Media Marketing 95

Search Engine Land

JANUARY 17, 2023

Your Core Web Vitals assess page experience signals to evaluate how engaging the user experience is. Google has confirmed that they use concise anchor text (read: “SEO strategies” as the anchor text and not “click here”) to better understand what’s on your pages, which can directly lead to them placing your page higher in the SERPs.

SEO 105

SEO User-Generated Place Analytics 105

Hubspot Marketing

APRIL 12, 2021

Performance marketing places the power back into advertisers' hands. You can instruct your partner to direct traffic to your landing page and they will only earn a commission once a user has filled out the form. Your next question might be, " How do advertisers know which users come from which affiliate?" AnyTrack.io.

Performance Marketing 122

Performance Marketing Affiliate Marketing Price Retail 122

Neil Patel

OCTOBER 16, 2020

In fact, QR usage grew 28% from 2018 to 2019. The QR code was included in a video ad several times and took users to link to download the burger king app. (I It’s the new generation of the mixtape, and the QR images, as they’re called, were developed by the same U.K. QR Codes Breathe New Life into Boring Places.

Direct Mail 145

Direct Mail User-Generated Shoppers Marketing 145

Hootsuite

FEBRUARY 17, 2022

Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. As a place that encourages endless scrolling, Pinterest’s power is limitless. Note that on-platform checkout is currently only available to iOS and Android users based in the US.

User-Generated 112

User-Generated Retail Shoppers Shipping 112

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. These metrics can be found in Google Analytics. Generate new leads and grow revenue. Increase brand awareness.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Plan Transform 111

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2010: Query suggestions varied based on user location. Market Share.

Search Marketers 117

Search Marketers Non-Profit Marketing Marketers 117

Sales Force: CMO

AUGUST 2, 2022

It should be, especially now with five generations currently in the workplace. Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. The key challenges affecting each generation. Is age part of your equation when you think about diversity, equity and inclusion?

Gen Z 89

Gen Z Millennials Health User-Generated 89

Hootsuite

DECEMBER 16, 2021

As a result, you miss out on the engagement a visual would generate , and maybe part of your caption too. For example, on a global scale, LinkedIn’s users are 57% male and 43% female , with most of their audience over 30. — Warby Parker (@WarbyParker) April 5, 2018. — Warby Parker (@WarbyParker) April 13, 2018.

Social Media Marketing 145

Social Media Marketing Management Analytics User-Generated 145

Hootsuite

SEPTEMBER 9, 2020

When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. Consideration: Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you on Facebook Messenger. Source: Facebook.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hubspot Marketing

JULY 28, 2022

If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. The advertising platform came on the scene in October 2000 as Google Adwords, but after some rebranding in 2018, it was renamed Google Ads. For users ready to buy, paid ads on Google get 65% of the clicks.

Advertising 145

Advertising Advertisers User-Generated CRM 145

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. User-generated content. As a result, user-generated content is the bread and butter of social media and the beauty industry. View this post on Instagram.

User-Generated 100

User-Generated Promotion Entertainment Branding 100

Litmus

JUNE 29, 2021

It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information. That is to segment out Apple Mail users.

Key Performance Indicator 89

Key Performance Indicator Manufacturing User-Generated Analytics 89

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide.

Millennials 111

Millennials Shoppers Food User-Generated 111

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). That’s a good indication that Instagram is continuing to attract new users—as verified by the Instagram user statistics you’ll see later in this post. About half of the top 10 searches are generic terms like weather, news, and videos.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Neil Patel

JANUARY 30, 2023

From SEO rankings to page speed to on-page content, we think about how search engines and users will interact with our website and what we can do to optimize those experiences. But are you making research-backed decisions for your website based on which devices your users are primarily using? First up, let’s look at mobile users.

Real Estate 83

Real Estate User-Generated Food Advertising 83

Hootsuite

APRIL 8, 2021

If you plan to grant access to multiple users or you want to connect your Instagram business account to your Facebook Page, make sure to use an admin email address to sign up or tap Log in with Facebook. Check the analytics on your other social media channels to learn who follows you there. Open the app and tap Sign up. Don’t do it.

User-Generated 145

User-Generated Copywriting Real Estate Analytics 145

Search Engine Land

SEPTEMBER 26, 2023

It’s about trying to anticipate the subtleties of algorithm changes, predicting what will come next and constantly innovating to keep content relevant, user-friendly and, importantly, visible. There were places where you could buy links, and services promising to boost your rankings actually worked! But then, Penguin happened.

SEO 127

SEO Transform User-Generated Health 127

Hootsuite

DECEMBER 20, 2019

In some places, Facebook’s audience has shrunk. Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. 27 Facebook user demographics you need to know in 2020. billion monthly active users. billion in 2018.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Moz

FEBRUARY 4, 2020

In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. Quite simply, as Danny Sullivan says, “write content for users.”. million voice search demands taking place every month. Voice search is here to stay.

SEO 93

SEO Transform User-Generated Analytics 93

Hubspot Marketing

OCTOBER 27, 2022

Just as your business might have more than one type of customer, your content strategy can cater to more than one type of user. If you can create just one blog post that gets a steady amount of organic traffic, an embedded link to an e-book or free tool will continue generating leads for you as time goes on — long after you click " Publish.".

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hootsuite

SEPTEMBER 17, 2020

Each search offers opportunities for you to get your brand in front of more users. Google Ads allow you to advertise and promote your products and services when users search relevant keywords. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

User-Generated 145

User-Generated Advertising Advertisers Analytics 145

Orbit Media Studios

JANUARY 3, 2024

So we first need to confirm that we have used the primary target keyphrase, “spacecraft launch services,” in all of the most important places. ” Bonus: How to use AI to suggest copy edits Generative AI can be a useful tool for editing copy, as we all know by now. But here we’re focused on rankings and traffic.

SEO 130

SEO Copywriting CMO Analytics 130

Sprout Social

JANUARY 19, 2022

You can set sales goals that you can measure in your ecommerce platform, like Shopify, or website traffic goals that you monitor in Google Analytics. In Sprout’s Smart Inbox, you can see and respond to mentions of your brand, comments, DMs and posts you’re tagged in, and you can assign tasks to co-workers—all in one place.

Product 131

Product User-Generated eCommerce Analytics 131

Sprout Social

DECEMBER 10, 2018

With over a billion monthly active users and a constant flood of content, now’s the time to rethink how you can extend the lifespan of any piece of content. A post shared by Starbucks Coffee ☕ (@starbucks) on Nov 14, 2018 at 8:58am PST. Listen: Instagram moves crazy fast. And in turn, your Instagram reach.

Real Estate 99

Real Estate Fashion eCommerce User-Generated 99

Hubspot Marketing

JULY 28, 2017

According to the Ericsson Mobility Report , IoT devices and sensors will exceed mobile phones as the largest category of connected devices in 2018 and generate a staggering 400 zettabytes of data per year. 2) IoT data, attribution, and analytics will revolutionize contextual marketing.

Digital Marketing 140

Digital Marketing Transform Customer Journey Marketing 140

Rock Content

SEPTEMBER 16, 2020

In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022. Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. While the SaaS market is predicted to grow to a staggering $220.21 Scalability.

Marketing Strategy 107

Marketing Strategy Whitepaper Content Marketing Customer loyalty 107