Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. So, what does this mean for your brand? 50% of millennials use Pinterest every month.

Millennials 111

Millennials Shoppers Food User-Generated 111

Sprout Social

JUNE 17, 2021

55% of consumers learn about new brands on social. Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV or radio ads. 68% of consumers agree that social media enables them to interact with brands and companies.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. Pinterest rates as the 10th most relevant brand in the U.S. Last year’s Prophet Brand Relevance Index put Pinterest in 10th position, behind companies like Apple, Spotify, Android, and Disney. in the near term.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Hubspot Marketing

NOVEMBER 17, 2023

In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don't matter. This was a clever way to embrace the television and movie reboot trend of 2018 and 2019 while still highlighting the best Australia has to offer for tourism.

Customer 115

Customer Millennials Advertising Advertisers 115

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. Facebook has a whopping 1.59 Here are a few examples.

Shoppers 127

Shoppers Product Gen Z Promotion 127

Hootsuite

DECEMBER 10, 2019

Like other social media networks, it’s a place to connect with friends and influencers. And because of that, they’re not only receptive to brand content— they find it helpful. That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). Pins boost brand exposure.

Millennials 145

Millennials Fashion Promotion Analytics 145

Hubspot Marketing

JULY 6, 2022

Here's a shortlist of the most wonderfully entertaining places to waste time on the internet outside of email and social media. This fun game tests your geography by showing you a randomized place around the world and having you guess where it is. The Oatmeal is another one of my absolute favorite places to spend time online.

Real Estate 145

Real Estate Entertainment Millennials Place 145

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. Bigger brands with large customer bases tend to have presences across multiple platforms. 🙃 — Halo Top (@HaloTopCreamery) October 15, 2018.

Social Media Marketing 104

Social Media Marketing Marketing Marketers eCommerce 104

Hootsuite

JUNE 12, 2020

For brands, the potential impact of Instagram Stories is proven. More importantly, 39% of people say Instagram Stories have led them to become more interested in a brand or product. Save time and look professional while promoting your brand in style. This overview is a good place to spot under and over-performing Stories.

Analytics 145

Analytics Millennials Promotion Management 145

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. But since Reels show up in this public part of the app, and can be seen by people who don't follow your brand, your business has the opportunity to reach new audiences across the globe.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hootsuite

DECEMBER 10, 2019

Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. More than half of brand discovery online still happens in public social feeds. Private channels are the place to drive meaningful one-to-one engagement. Top 5 social media trends for 2020.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead? Good question! For example.

Gen Z 101

Gen Z Marketing Marketers Promotion 101

Hootsuite

NOVEMBER 4, 2019

That’s an increase of 8%year-over-year from 2018. There’s no doubt that in those 16 years, Facebook has firmly established itself as the place we get our news, learn about new products, and communicate with friends, family, and businesses, as you’ll see in the Facebook statistics below. In 2018, 26% of them used Facebook.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Hootsuite

NOVEMBER 13, 2019

Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. The same research finds that Gen Z wants brands to align with their personal values and beliefs. Gen Z expects brands to do the same—to live their own values and to offer value.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Sprout Social

JULY 12, 2019

It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. This example from luxury watch brand Shinola is engaging in many dimensions. Posted by Warby Parker on Thursday, January 18, 2018.

Customer 102

Customer Gen Z Manufacturing Energy 102

Marketing Insider Group

NOVEMBER 9, 2020

In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. billion in 2018 to $15.2 Brands are showing a commitment to content marketing with substantial dollars, but are they really getting positive returns? So what amount do you need.

CMO 112

CMO Marketing Marketers SEO 112

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. One such engine is Shazam, the music recognition app purchased by Apple for about $400 million in 2018. You might think that you’ve just completed the most common search journey to lunch.

Shoppers 116

Shoppers Retail Finance User-Generated 116

Hubspot Marketing

JULY 26, 2022

Indeed, brand awareness email campaigns help you solve for your readers and also establish yourself as a leader in your industry. This positioning is designed to lead people to believe that there's a "revolution" taking place and it's their turn to get in on the action. Here's an example of an email I once received from this brand.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Hootsuite

JULY 9, 2019

Even the most-loved brands get a one-star rating now and then. Review sites are goldmines for glowing tidbits about your brand, so make sure to compile some of the best feedback! They can introduce your brand to new audiences and strengthen your reputation. Ask your customers to share their feedback on these platforms.

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Hootsuite

SEPTEMBER 9, 2020

You can target brand new customers or returning ones. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. Try looking at which social networks perform well organically for your brand. Pro tip: Collection ads work especially well for retail and travel brands.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Econsultancy

MARCH 4, 2022

Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth. The latest BRC/KPMG Retail Sales Monitor has revealed that close to half of non-food retail sales in the UK – 46.9% – took place online during 2021, and that ecommerce sales of non-food items for 2021 as a whole were 14.3%

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Sprout Social

OCTOBER 10, 2018

Maybe you’re trying to reach the millennial crowd. From finding your brand voice to publishing relevant pieces, social media personas help you tap into content that speaks to different members of your audience. For example, Denny’s is a brand that’s infamous for it’s meme-heavy Instagram and bizarre Twitter.

Branding 105

Branding Millennials Non-Profit Whitepaper 105

Econsultancy

FEBRUARY 23, 2022

The PlayStation 5 came in second place for dollar sales in 2020, but its predecessor beat it in unit sales. As interest in video game advertising continues, it opens up even more possibilities for marketers looking to promote their brands within the vertical. Digital Shift Q1 2022 Chapter 3 – Expanding Gaming Worlds.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Sprout Social

JULY 30, 2018

Women will have an estimated global spending of about $18 trillion in 2018. You’ve really gotta pay attention to branding with One-tap pins. Here are a few ways you can create consistent branding: • Use the same language in your ad that you use on the landing page or product page. Promoted App Pins.

Advertising 81

Advertising Advertisers Promotion User-Generated 81

Rock Content

MARCH 4, 2020

The internet is a beautiful place packed to the brim with information and cat videos. It’s the group of activities that a company (or individual) performs online to attract new business opportunities , creating relationships and developing a brand identity. Digital Marketing is very diverse and versatile.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertising 52

Advertising Advertisers Retail Shoppers 52

Spiralytics

FEBRUARY 5, 2023

Businesses and brands are revamping their strategies to influence buyers’ purchasing decisions. These can change your customers’ views of your brand and how they interact with you. 50% of millennials consider gender as a spectrum. It also places the organization that delivers this marketing in a negative light.

Gen Z 96

Gen Z Millennials Marketing Marketers 96

Sprout Social

APRIL 22, 2019

This is why you want to learn the best tips and tricks for managing a brand on Instagram. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Considering the platform brought in between $8 and 9 billion in 2018 alone, I’d say Mark Zuckerberg is pretty happy about that acquisition.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Positive or negative experiences with your brand will either strengthen or erode consumer perception of your brand, whether engagement with your marketing and branding efforts or buying your product or dealing with your customer service after the sale. Feelings factor in every aspect of your customer’s evaluation of your brand.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Social media recruiting through employee advocacy and referrals could allow companies to tap into brand new spheres of talent.

Millennials 106

Millennials Communications Promotion Non-Profit 106

Litmus

OCTOBER 8, 2020

But one of the topics that cropped up in both expected and unexpected places was the theme of diversity, equity, and inclusion. One report showed that 83% of millennials find it important to buy from companies that align with their values—up from 63% reported two years ago. It’s a good place to start. How to do the work.

Transform 78

Transform Marketing Marketers Millennials 78

Hubspot Marketing

NOVEMBER 6, 2019

To help you determine what ad strategy is right for you and where to put your first podcast dollars, I spoke with Sam Balter, HubSpot's Podcast Manager, and did some additional research to comprise a list of helpful strategies for finding, vetting, and advertising in a podcast that aligns with your brand. Consider podcast demographics.

Advertising 102

Advertising Advertisers Millennials Promotion 102

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Take a look at the data and the numbers. Edison Research ).

Digital Marketing 105

Digital Marketing Marketing Strategy B2C Marketing 105

Sprout Social

DECEMBER 17, 2018

From #NationalPancakeDay to #WorldBrailleDay, it’s clear that consumers want to connect with other people and brands around their shared interests, and hashtag holidays serve as opportunity to do that. Relevance is core to a brand’s success with hashtag holidays. Hashtags and brand. Step 1: Choose relevant hashtags.

Millennials 111

Millennials Customer loyalty Health Analytics 111

Hubspot Marketing

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. tech firms. Like many U.S.

Gen Z 132

Gen Z Millennials User-Generated eCommerce 132