The CMO Survey

JANUARY 24, 2024

Billion Opportunity by 2028: Global Industry Assessment and Forecast 2018-2023, 2024-2028 & 2033 appeared first on The CMO Survey. The post AI in Social Media, A $5.95

CMO 100

CMO 100

The CMO Survey

OCTOBER 8, 2018

Many are their companys de facto Chief Digital Officers, too, so its hardly surprising that the latest CMO Survey finds that digital dominates when it comes to corporate marketing budgets. CMO Survey respondents, 95.3% You can find details for all of these trends in three different free reports available from The CMO Survey here.

CMO 100

CMO B2C Transform Marketing 100

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. Contribution to pipeline. ? Revenue report. ? Pipeline report.

CMO 132

CMO Thought Leadership CRM Communications 132

Adobe Experience Cloud Blog

MAY 2, 2018

For the past couple of days, I (and the other 6,000 people at Marketing Nation Summit 2018) have had the pleasure of rubbing shoulders with some of the most successful and fearless marketers in the world. CMO Sarah Kennedy took the stage for day two’s opening keynote asking the question: “What does it mean to be fearless?”.

CMO 134

CMO Transform Thought Leadership Customer Journey 134

Adobe Experience Cloud Blog

MARCH 20, 2018

If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? So, it begs the question: are YOU on the path to becoming a next-gen CMO? The next-gen CMO does not see sales as the enemy but as a critical teammate.

CMO 134

CMO Thought Leadership Marketing Marketers 134

Martech

NOVEMBER 5, 2021

On the other hand, I think there are too many things in the list which look more like 2018 than 2022 — AI, native advertising, programmatic advertising. CMO: Alright, so I’d like to grow our newsletter database, so I think we should…Me: (Please don’t say it, please don’t say it, please don’t say it.)

CMO 124

CMO Digital Trends Advertisers Digital Marketing 124

The CMO Survey

JULY 11, 2019

So what is behind the social media investment and performance disconnect we see in The CMO Survey ? of marketing budgets in August 2018 to 11.4% in the February 2019 survey, CMO commitment to the channel remains strong. CMOs say they are struggling with this issue. The August 2018 CMO Survey found that 39.3%

CMO 100

CMO Advertisers Advertising B2C 100

Adobe Experience Cloud Blog

MARCH 15, 2019

And for good reason: Organizations that classify themselves as “very advanced” at CX are almost three times more likely than their peers to have exceeded their top 2018 business goals by a significant margin, according to research. But I think of CX as the CMO’s game to lose. … Everybody On Board.

Transform 133

Transform Management Customer CMO 133

Adobe Experience Cloud Blog

APRIL 25, 2018

Randy Frisch, President, CMO, and Co-Founder, Uberflip. And Maria Pergolino, CMO at Anaplan , an inbound marketing thought leader and inspiring mentor to many, is fearless in her pursuit of engagement – and refuses to be a follower. We know the next 25 members of the Fearless 50 class of 2018 are out there.

Inbound Marketing 134

Inbound Marketing CMO Health Thought Leadership 134

Martech

MAY 24, 2022

This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. in 2018, 2019 and 2020. Every CMO has their own reason for waiting and seeing, but that’s the pattern across the marketing world at the moment. In 2021, marketing budgets claimed 6.4% of the average company’s total revenue.

CMO 120

CMO Marketing Marketers Digital Marketing 120

Set Up

JANUARY 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Catherine LaCour , the CMO of Blackbaud, to share her passion for marketing for social good companies and how she leads by example by staying true to her values. “

CMO 59

CMO Thought Leadership Analytics Communications 59

Rock Content

SEPTEMBER 27, 2017

My favorite example is when everyone tells me they’re going after the CMO because you know the CMO makes decisions. But if everyone is going after the CMO, it’ll be impossible for many to reach that person. 5 Steps to Create an Effective Editorial Calendar for 2018. Who is your target audience?

CMO 63

CMO Management Content Marketing Place 63

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The CMO Survey also found that only 1.9% Conclusion.

CMO 130

CMO B2C Marketing Marketers 130

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Email matters more today than ever before. What You Should Measure and Track.

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Martech

DECEMBER 6, 2021

“For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023.

Transform 138

Transform CMO Marketing Marketers 138

Martech

APRIL 20, 2022

A recent Accenture survey found 73% of consumers are willing to share more personal information if brands are transparent about how it is used, up from 66% in 2018. “If Consumers, as everyone knows, can be contradictory.

Advertisers 126

Advertisers Advertising Shipping CMO 126

The CMO Survey

AUGUST 27, 2019

However, the most recent CMO Survey, published in February 2019 , points to CMOs fears that a recession is approaching fast. In past blogs we highlighted CMOs focus on market penetration as a low-risk growth strategy and their precipitous 21% drop in optimism about the U.S. Whats the latest red-alert for marketing leaders?

B2C 100

B2C Manufacturing CMO Finance 100

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. That’s plenty, but far from all.

CMO 98

CMO Event Marketing Education Place 98

Marketing Insider Group

NOVEMBER 9, 2020

billion in 2018 to $15.2 The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. To look at where the money’s going, the CMO Spend Survey provides context. Image: CMO Spend Survey.

CMO 140

CMO Marketing Marketers SEO 140

Litmus

APRIL 18, 2019

Learn how other factors, including email team staffing levels, list size, the regulatory environment, send frequency , and more impact email marketing returns when you download our CMO’s Guide to Email Marketing ROI. That’s up from an average ROI of 38:1 in 2018. 11, 2018 and Jan. Get your copy ?. ROI By Industry.

Email Marketing 111

Email Marketing Marketing Analytics PR 111

The CMO Survey

SEPTEMBER 17, 2018

While ever-present today in 2018, this was not the case in 2013 when Adobe made a then-radical pivot to a subscription model. Recently, we had the privilege of interviewing Adobe CMO Ann Lewnes about the role of marketing in this transition. Ann Lewnes, Adobe CMO 1. Click here to participate in The CMO Survey.

Transform 100

Transform CMO Price Analytics 100

Sprout Social

SEPTEMBER 25, 2023

When I joined Sprout Social in 2018, part of my role as CMO was educating my peers about the value of social media. I remember how executives were unclear of social’s impact on the success of their strategic initiatives or revenue performance.

Transform 132

Transform CMO Education CRM 132

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018.

Management 135

Management CMO Marketing Marketers 135

Content Marketing Institute

JANUARY 1, 2019

The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. In looking toward 2018, Joe offered that the trends pointed upward, highlighting the growth in acquisitions, the increase in budgets, and even the idea of marketing as a profit center (which is the focus of our book Killing Marketing ).

CMO 101

CMO Content Marketing Advertisers Advertising 101

Adobe Experience Cloud Blog

MARCH 23, 2018

CMOs and their teams. The CMO job description has also undergone massive change in recent years. This explains why four in 10 CMOs knew more about AI than the average consumer (vs. Gartner also revealed that in 2017-2018, CMOs allocated 9.2% And who’s on the ground, interacting with customers?

Customer 134

Customer Thought Leadership Marketing Analytics 134

Content Marketing Institute

AUGUST 24, 2018

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. As head of content and social media marketing for the group, Jason Miller orchestrated it all, and earns a 2018 Content Marketer of the Year nomination. Sites that covered social media best practices, such as Social Media Examiner, outranked it.

Entertainment 90

Entertainment Thought Leadership Marketing Marketers 90

MarketingOps

FEBRUARY 26, 2024

Created with the assistance of DALL·E Introduction and Background In 2018, Edward Unthank introduced the four pillars of marketing operations, setting the stage for the management of effective marketing technology (Martech) functions. These pillars have since been the bedrock for many successful careers in marketing operations.

Transform 130

Transform Marketing Marketers Thought Leadership 130

Martech

APRIL 5, 2022

For instance, 59% of marketing leaders said they face high levels of pressure from CEOs to show the impact of their efforts, according to the August 2021 CMO Survey sponsored by the American Marketing Association, Deloitte, and Duke University’s Fuqua School of Business. Marketing attribution has the potential to address this need.

Customer 111

Customer CMO Customer Journey Non-Profit 111

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. A key responsibility of the CMO is to bring different teams with different priorities together to work towards a common goal.

CMO 65

CMO Analytics Advertisers Advertising 65

Content Marketing Institute

JULY 18, 2018

Then, a new CMO joined the firm, and budgets were put on hold. In November 2017, the content marketing director was called into the CMO’s office. Why,” the CMO wanted to know, “are there no real results from the thought leadership content ?”. Content Tech 2018 Presentation from The Content Advisory.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketing 81

Hootsuite

AUGUST 25, 2021

Social marketers are the CMOs of the future. And he said so all the way back in 2018. to 23.2% , according to The CMO Survey. However, now that CMOs have seen its value, they anticipate that spending on social media will climb back to 23.4% That’s what our founder, Ryan Holmes, believes.

Management 140

Management Social Media Marketing Education Communications 140

Martech

JUNE 21, 2024

We spoke with co-founder and CMO Emily Erkel to learn more. They white-labeled our entire application and we launched Rakuten Live in Japan in 2018.” Nothing falls through the cracks LePrix’s unusual position in the luxury re-sale market makes authentication critical. It sources pre-owned luxury goods for sale to retailers.

Retail 106

Retail eCommerce CMO Price 106

Martech

OCTOBER 20, 2022

But lately, we’ve seen a trend with major brands dropping the CMO role for chief digital officers and chief customer officers — both of which often oversee the marketing technology function. Other organizations have opted to onboard vice presidents or directors of marketing technology and marketing operations who report to the CMO.

CMO 103

CMO Shipping Analytics Marketing 103

Martech

OCTOBER 6, 2022

Discussions began in 2018 and implementation in 2019. A full re-platforming on the Optimizely DXP left it accessible and optimized, said CMO Kevin Bobowski. Shell: The heart of the digital eco-system. Shell adopted Welcome before its acquisition by Optimizely, and is its largest customer (the second largest is GE).

CMO 98

CMO Marketing Marketers Management 98

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. During a global team meeting (which brings together representatives from the Americas, EMEA, and APAC marketing teams) in 2016, JLL Americas CMO Jill Kouri saw work that a team in India had created. That first printing generated 2,500 subscribers.

Real Estate 82

Real Estate Content Marketing Whitepaper Transform 82

Hubspot Marketing

JANUARY 7, 2024

Besides developing and executing marketing strategies, it might include: Evaluating research and reports Overseeing promotion and advertising ROI analysis Assessing market conditions Reviewing customer data Competitor analysis Some marketing directors will report to a VP or CMO. As you keep learning, the right opportunity will appear.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). I’ve given over 400 keynote speeches in 18 countries, but this one was the most personal.

CMO 110

CMO Marketing Marketers Education 110