Remove 2018 Remove Gen Z Remove Price
article thumbnail

How to Target Generation Z Through Paid Ads

Neil Patel

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

Gen Z 145
article thumbnail

Shein Revenue and Usage Stats

Backlinko

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion 2018 $1.99 billion 2024 $50 billion Sources: Reuters , Statista Shein Downloads Worldwide The Shein app generated a total of 199.37

Gen Z 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z

Hubspot Marketing

But by 2018, e.l.f. With this in mind, the company shifted its marketing strategy to focus on TikTok’s user base (which was overwhelmingly Gen Z), leveraging short-form video and user-generated content in its #EyesLipsFace campaign. s newfound focus on a Gen Z audience. s pivot to focus on Gen Z?

Gen Z 123
article thumbnail

35 Podcast Stats That Advertisers Need to Know in 2020

Hubspot Marketing

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. In 2018, there were more than 750,000 active podcasts.

Gen Z 143
article thumbnail

How Video Consumption is Changing in 2020 [New Research]

Hubspot Marketing

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Even back in 2018, a whopping 87% of consumers said they wanted to see more video from brands in the next year. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Image Source.

Gen Z 145
article thumbnail

The Top Shopping Trends of 2022 & Beyond [State of Consumer Trends Data]

Hubspot Marketing

Price matters most to when it comes to making a purchasing decision — but other factors might surprise you. Across the board, price is a major factor when it comes to purchasing decisions. Across the board, price is a major factor when it comes to purchasing decisions. In 2018, it encompassed 63.5%

Gen Z 129
article thumbnail

The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Sales Force: CMO

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. What about Gen X? Inclusive companies posted a 14.4%

Gen Z 98