Adobe Experience Cloud Blog

APRIL 25, 2018

Director, Product Marketing, GridGain. Andy Caron, Director of Inbound Marketing and Automation, Telnyx. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Darrell Alfonso, Senior Manager, Global Marketing, Hitwise.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Martech

OCTOBER 4, 2021

Then they started getting picked off and integrated into broader marketing suites. Salesforce’s acquisition of Datorama happened way back in 2018. With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The following year, DXP Acquia absorbed AgilOne.

CRM 93

CRM Health Customer Journey Performance Marketing 93

Hubspot Marketing

JANUARY 20, 2020

A 2018 Gallup study found that 30% feel like they're in a constant state of burnout at work, while 70% say they feel burnout at least sometimes. According to Maggie Butler, a senior marketing ops manager, the best way to pull yourself out of burnout is to recognize those feelings when they emerge. Eonta explains.

Energy 119

Energy Health Millennials Marketing 119

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In comparison to managing the digital advertising ecosystem without cookies, however, GDPR seems to have been relatively straightforward. ” Dig deeper: What can identity resolution platforms do for marketers?

Advertising 114

Advertising Advertisers Analytics Place 114

Content Marketing Institute

SEPTEMBER 20, 2018

If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? Three years ago, the Cisco marketing team woke up to this real-life situation. Of course you wouldn’t.

CMO 76

CMO Management Product Customer 76

Content Marketing Institute

AUGUST 17, 2018

Editor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced.

Transform 56

Transform Marketing Marketers Global Marketing 56

Buffer Marketing

MARCH 1, 2024

All their wisdom fell into two buckets: Making the most of your time and taking care of yourself, so I’ve broken it down based on these categories. Ready to dive in? (If If you’re a Bufferoo, get your Buffer notebook out!)

Logistics 17

Logistics Energy Food Customer 17

Set Up

MARCH 29, 2022

Steele: Each job transition I made as technology continued to shape the behavior of humans helped me to expand my capabilities, navigate complex marketing problems, and find new creative outlets. My favorite pivotal moment was when I began being able to lead and direct my own video productions.

Law 52

Law Thought Leadership Marketing Marketers 52

Hootsuite

NOVEMBER 4, 2022

Dear Manager – Pasha. Our VP of Product Marketing and Brand Christine Buck sums it up perfectly: “Amplify lets us show what it’s like to work for Hootsuite through the eyes of the beholder, our employees.” — Patricia Jaen (@patriciajaenv) July 31, 2018. million of those views. pic.twitter.com/xws8k4Xy9p.

Copywriting 103

Copywriting Shipping Promotion Social Media Marketing 103

Hubspot Marketing

AUGUST 21, 2023

Image Source Tips for Writing Your Executive Summary Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business. Be sure to highlight your value proposition, market opportunity, and growth potential. Keep it concise and support ideas with data.

Price 98

Price Finance Marketing Strategy Product 98

CXL

JUNE 2, 2022

In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. The cash-strapped platform had limited budget and no brand awareness outside their local market. iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Welcome Software

JULY 13, 2022

Trends in the valuation of the global DXP market closely track recent shifts in customer preferences and expectations. The DXP product market had a total value of $10.11 DXP software allows your business to manage and integrate the digital content customers experience wherever they encounter your brand. in 2018 to 13.4

Transform 40

Transform Gen Z Millennials B2C 40

Hubspot Marketing

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. Management.

PR 124

PR Marketing Marketers Non-Profit 124

Content Marketing Institute

JUNE 6, 2018

Alana Vieira, Google’s product marketing manager of mobile experiences, says that those high expectations are an indication of an empowered user group who expects helpful, personal and frictionless mobile experiences across the board. How can you adequately put users who have such high expectations first?

Transform 101

Transform Shoppers Entertainment Content Marketing 101

Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. Yes Marketing’s Caldwell is seeing this shift in what their clients are asking for.

Copywriting 108

Copywriting Gen Z Whitepaper Email Marketing 108

Content Marketing Institute

JANUARY 14, 2019

Ardath Albee, who has been a longtime pioneer in our industry, spoke about “ lifecycle marketing ” on the Marketo blog. She talks about shifting from “buying journey funnels” to “full-on customer lifecycle management.”. Work/product samples and price quotes, good reviews from happy customers, and booking sales calls.

Whitepaper 107

Whitepaper B2C Marketing Marketers 107

Pam Didner

FEBRUARY 24, 2021

Speakers at each event are a mix of sales VPs and CEOs from industry-leading companies, technology influencers, analysts, and management and leadership experts. SaaS Tiger is the first conference of its kind in Israel, bringing together SaaS sales, marketing & product teams, founders & investors, vendors and thought leaders.

Customer Journey 70

Customer Journey Customer loyalty Food Product Marketing 70

Content Marketing Institute

DECEMBER 11, 2018

Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. AllisonWert Click To Tweet.

Content Marketing 110

Content Marketing Whitepaper PR Marketing 110

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 102

Copywriting CMO PR Social Media Marketing 102

Content Marketing Institute

AUGUST 19, 2018

Think about persona , content type, topics, industry, size of business, and how the content supports your line of business or products. A content map allows you to take the information you’ve learned and apply it proactively to your content marketing strategy. Evaluate content from all angles. Register today for Sept.

Direct Mail 76

Direct Mail Marketing Strategy Promotion SEO 76

Content Marketing Institute

OCTOBER 29, 2018

On the first of December, we will celebrate the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 107

Content Marketing Automobile Marketing Marketers 107

Content Marketing Institute

OCTOBER 29, 2018

On the first of December, we will note the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 75

Content Marketing Automobile Marketing Marketers 75