Content Marketing Institute

SEPTEMBER 21, 2018

Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. Most content marketers are familiar with influencer outreach. Cover image by Joseph Kalinowski/Content Marketing Institute. Involve influencers in content promotion early.

Promotion

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. 3 ways marketing and sales teams can generate buyer interest. How to move to a first-party data marketing strategy. Demands for deeper engagement. “We

Transform

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017).

Content Marketing

Adobe Experience Cloud Blog

APRIL 6, 2018

I am a Marketing Nation Summit veteran—this year will be my 5 th Summit—and maybe I say this every year, but it’s FOR REAL this year—2018 is going to be the best Summit yet! For the financial services marketer: Telling a Better Story with Data: BBH & Content Marketing Maturity. Fearless Keynotes.

Transform

Marketing Insider Group

MAY 26, 2020

When your opinions result in better health, more happiness or bigger profits for your customers, you transform them into a hero — and earn their loyalty for years to come. I have shared some strong opinions in a few rants here on what is marketing? (not Remember the 2018 a campaign featuring Colin Kaepernick? So be frank.

Content Marketing

Adobe Experience Cloud Blog

MAY 22, 2019

When mastered, demand generation can help transform even an underdog brand into a market leader. In fact, you could argue the whole reason demand generation exists is due to the rise of content and inbound marketing. Surprisingly, only 35% of organizations have even documented their content marketing strategy.

Whitepaper

Hubspot Marketing

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. Drip is one of the few marketing automation tools in this list that is primarily focused on e-commerce marketing automation. SendinBlue.

CRM

Hootsuite

SEPTEMBER 30, 2019

Read on for app stats, WeChat marketing strategies, and more. In 2018, more than 580,000 Mini Programs were created a year within its launch, attracting more than 170 million daily active users. More than 12 Mini Programs had more than one million daily active users in 2018. So, how does WeChat work?

Transform

Hootsuite

MAY 7, 2020

Since its global release in 2018, TikTok’s growth has been explosive. Thinking about adding TikTok to your social media marketing strategy? Despite only being released globally in 2018 , it ranks as one of the most downloaded apps of the last decade. important; } blockquote.tiktok-embed:after { content: none !important;

Transform

The CMO Survey

SEPTEMBER 17, 2018

However, many independent software vendors (ISVs) have now pivoted to a subscription-based model to meet increased market demands for great functionality, free trials and seamless onboarding, providing OpEx pricing thats predictable and easier on corporate and individual budgets. for a single product and $52.99

Transform

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Perfected PPCs. billion in 2021.

Thought Leadership

Sprout Social

JANUARY 14, 2020

Unlike the character-count restraints often associated with social content creation, content marketing offers an outlet for every marketer’s creative proclivity. And like social, the field of content marketing is growing: A study by Conductor found that there was a 112% increase in content marketing job openings from 2018 to 2019.

Management

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. And with consumers 2.4 Next to nothing.

User-Generated

Hubspot Marketing

AUGUST 14, 2018

Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot. In 2018, 45% of people watch more than an hour of Facebook or YouTube videos a week. Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerilla marketing efforts and a coast-to-coast roadtrip.

Transform

Litmus

MARCH 15, 2024

The upcoming cookie changes come after a few privacy legislation and policy changes in the past handful of years: GDPR General Data Protection Regulation (GDPR) is a European Union law that went into effect in 2018 that requires companies to collect affirmative consent from email subscribers. than strategies that rely on third-party cookies.

Law

Neil Patel

FEBRUARY 2, 2021

Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand. Beyond the basic benefits of driving traffic and raising brand awareness, an effective content strategy is essential to consistently nurture and onboard leads. This is how the brand advocacy strategy can really boost your sales.

Branding

Rock Content

JUNE 30, 2020

This content avalanche has caused users to become more selective, and their preferences have been documented in Demand Gen’s 2018 Content Preferences Survey Report. This is an important fact when considering how your Content Marketing strategy can best contribute to your overall revenue goals. Interactive ebooks.

Whitepaper

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Determine how you will measure your social marketing efforts by the numbers. Increase brand awareness.

Social Media Marketing

Marketing Insider Group

MARCH 18, 2020

Quick Takeaways: Successful employee advocacy programs are planned strategically and implemented only after employee engagement is high and a content marketing strategy is in place. Don’t use your program purely as a marketing technique. Building your employee activation program is really a transformative process.

Transform

Content Marketing Institute

MARCH 6, 2018

I recommend starting with our Content Marketing Strategy Essentials guide and branching off from there. Similar to building your content marketing strategy, planning your editorial can seem intimidating at the outset. HANDPICKED RELATED CONTENT: Is Your Marketing Ready for 2018? What’s in an editorial plan?

Transform

Rock Content

NOVEMBER 30, 2020

BERT is the acronym for Bidirectional Encoder Representations from Transformers. It is based on a model of Natural Language Processing (NLP) called Transformer, which understands the relationships between words in a sentence, rather than viewing one by one in order. Let’s explain it better! When was BERT released?

Transform

Hootsuite

APRIL 13, 2020

Video is increasingly crucial to a successful social media marketing strategy. Tips: Designed for audiences with slower internet access, slideshow ads let you transform a series of 3-10 images and a sound file (supported formats: WAV, MP3, M4A, FLAC and OGG) into a video ad. Social Video Metrics That Really Matter.

Transform

Moz

FEBRUARY 4, 2020

The most recent step in this progression of artificial learning is, of course, the introduction of Bidirectional Transformers for Language Understanding (BERT), which Google announced at the end of October. It could be argued that the biggest change to image search happened in September 2018 when Google Lens rolled out.

SEO

Rock Content

AUGUST 25, 2020

However, today they are central to all market practices , especially as part of Content Marketing strategies. Such context is fundamental to an Inbound Marketing strategy, where effectiveness connects to an additional step in personalized content: the buyer persona. In his publication on Marketing 3.0,

Transform

TechWyse

MAY 3, 2023

Brands seeking to engage their consumers more will emphasize video marketing. In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Here are some of the benefits of video marketing: It increases brand awareness and engagement. TechWyse Internet Marketing has your back!

Digital Marketing

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Why You Need to Focus on Video Marketing in 2018. What has 2018 seen?

Video Marketing

Sachs Marketing Group

DECEMBER 18, 2023

In the realm of digital marketing , stagnation is not an option. Adapting to these changes enhances your digital marketing strategy and ensures your business resonates with the evolving preferences of your audience. This article explores some of the most exciting 2024 digital marketing trends to explore next year.

Digital Marketing

Content Marketing Institute

NOVEMBER 19, 2017

Innovators, renegades, and visionaries – If you are a leader in marketing or the overall business (or want to strengthen your relationship with those leaders), you’ll find that reinvention and transformation is the name of your next content marketing game. Resources for content marketing newcomers. It’s just three pages.

Content Marketing

Sprout Social

DECEMBER 20, 2023

Sprout’s analytics and reporting enable you to get a full view of your strategy performance, to benchmark against competitors and helps transform your social media intelligence into shareable business intelligence. It’s also a newer tool, having launched in 2018. Source: Social Champ) 19.

Branding

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. B Squared was also named Sprout’s 2018 Partner of the Year. Digital Natives Group was also the winner of our 2017 Social Media Campaign of the Year and was named 2018 Partner of the Year award.

Non-Profit

Content Marketing Institute

MARCH 20, 2018

Before you proceed: If you aren’t confident you have the right foundation in place to support your creative efforts – or just need a quick refresher on a particular topic – you may want to take a step back and review our previous Road Map to Success guides: Resources to Refresh Your Content Marketing Program.

B2C

Customers.ai

FEBRUARY 7, 2024

His journey began in 2006, transforming Solutions 8 from a vision into a globally acknowledged leader in digital advertising. Since its inception in 2014, Vassallo and her team have driven over $100 million in revenue for their clients, focusing on holistic, data-led strategies.

Transform

Content Marketing Institute

AUGUST 17, 2018

Editor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced.

Transform

Litmus

DECEMBER 13, 2024

Creating more email marketing automations has consistently been a top email marketing prioritya trend reinforced year after year by The State of Email survey. Ramli John , Appcues Automation isnt just a time-saverits a way to close gaps in your lifecycle email marketing strategy. See what youre missing.

Market Trends

Rock Content

DECEMBER 2, 2020

In a Marketing Asset Management platform, you can remotely manage your teams’ workflow and ensure compliance with the editorial calendar. If you work with a robust Content Marketing strategy , you realize the importance of this factor. Another way to repurpose content is by transforming static materials into interactive.

Management

Content Marketing Institute

NOVEMBER 22, 2017

Unpredictability and lack of flexibility – It’s impossible to predict market conditions a year in advance. This book will make a profound difference in your personal as well as your content marketing team’s 2018 productivity. HANDPICKED RELATED CONTENT: 7 Things You Need to Have a Productive (and Happy) Content Marketing Team.

Product

Search Engine Land

NOVEMBER 8, 2022

Let’s get into some principles and commonalities of good brand marketing behaviors so you can replicate this approach for yourself and understand more about how other teams’ work can dovetail into your E-A-T SEO goals. Why does Google care about brands? Google cares about brands because consumers care about brands.

Branding