Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Consumer trust plummeted between 2016 and 2018, according to Gartner, with the greatest loss of trust among Millennials and multicultural consumers in the U.S. Online retailers have innovated continuously to reduce the instances of shopping cart abandonment and other blockers to completing a purchase transaction.”.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. From 2015 to 2018 , Pinterest enabled brands to create Buyable Pins that allowed you to purchased pinned products directly from the app. Takeaways for Marketers. Next to each Buyable Pin's "Save" button was a blue "Buy It" button.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketers 111

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. In Q3 of 2018, global smart speaker shipments increased by nearly 200% Y/Y. Statista states, “93% of Millennials have compared online deals using a mobile device.” Strategy Analytics ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hootsuite

JULY 15, 2019

View them here: Oracle, June 5, 2018, 9 p.m. EST. VMware, September 25, 2018, 4 p.m. EST. VMware, September 27, 2018, 1 p.m. EST. UPS, December 5, 2018, 11 a.m. EST. UPS, December 17, 2018, 11 a.m. EST. UPS, November 14, 2018, 11 a.m. 80% of Twitter users are affluent millennials. EST. B2C brands.

B2C 112

B2C Millennials Food Retail 112

Sprout Social

JULY 27, 2021

In 2018, Missguided boasted a 40% sales increase every night the show was on. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Missguided, which sponsored the show in 2018, has used social media to remain part of the Love Island conversation (despite no longer being an official partner).

Gen Z 132

Gen Z Fashion Influencer Marketing Millennials 132

Hootsuite

DECEMBER 10, 2019

That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. Approximately 28% of US adults have a Pinterest account. Visual search is on the rise.

Millennials 145

Millennials Fashion Promotion SEO 145

Neil Patel

DECEMBER 29, 2020

Clothing retailer ASOS is great at creating memes that play off holidays, current events, and trending topics. Take Chase Bank’s tweet ostensibly advising a Millennial. In 2018, Ruffles did a witty take on a stock photo that went viral a few years earlier. In fact, in many cases, linking a meme to your brand can feel forced.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Content Marketing Institute

DECEMBER 6, 2018

Armed with data showing a high engagement rate for videos on the site and in newsletters – and a familiarity with its target millennial audience’s tendency to watch video on mobile devices – the IEEE GlobalSpec team designed a video-focused newsletter. HANDPICKED RELATED CONTENT: Are You Still Content Marketing Like It’s 2018?

Content Marketing 111

Content Marketing Branding Health User-Generated 111

Hootsuite

MARCH 2, 2020

It’s been a minute since TikTok crashed the global social media party in 2018. TikTok officially made its overseas debut in 2018 when it merged with Musical.ly. But it still manages to befuddle many a millennial and Baby Boomer. Maybelline’s recent in-feed ad campaign earned the cosmetics retailer 48.7K important; }.

Branding 145

Branding User-Generated Promotion Advertisers 145

Sprout Social

JULY 12, 2019

Posted by Warby Parker on Thursday, January 18, 2018. Warby Parker, an online eyewear retailer, makes it clear early on in this video that one of their priorities is “engaging with customers directly.” Posted by F1 on Thursday, October 11, 2018. Spoiler alert: It’s a beautiful thing. However, they don’t leave it at that.

Customer 111

Customer Gen Z Manufacturing Energy 111

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. One such engine is Shazam, the music recognition app purchased by Apple for about $400 million in 2018.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Econsultancy

FEBRUARY 18, 2022

According to a 2018 survey by Forrester , 68% of US consumers say that their social values shape their shopping choices. Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Hootsuite

SEPTEMBER 9, 2020

Pro tip: Collection ads work especially well for retail and travel brands. Audience considerations: Instagram is most popular with millennials. It’s the perfect fit for a retail brand. This feature was introduced on Instagram back in 2018, and as of June 2020, you may now place advertising within user-created videos.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Econsultancy

DECEMBER 6, 2021

The app’s biggest spike in global popularity occurred between January and December 2018, when it first began its ascent to social media fame in the West, jumping from 54m to 271m MAUs. These figures highlight the potential risk associated with purchasing from lesser-known retailers that advertise on social media.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Dana Nicole

FEBRUARY 1, 2021

In 2018, ByteDance merged with Musical.ly Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. Gen Z’s spend more per transaction compared to Millennials and average more transactions.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Hubspot Marketing

JULY 26, 2022

Rip Curl, an Australian surfing sportswear retailer, combines urgency and our psychological need to be part of something to create an email headline that jumps off the page. When Desiree Linden won the 2018 Boston Marathon, she became the first American woman to win the race in more than 30 years. Why aren't millennials moving?"

Real Estate 145

Real Estate Email Marketing Marketers Marketing 145

Econsultancy

MARCH 4, 2022

From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail. Retail Gazette reports that Amazon’s sales figures for its UK business show that the ecommerce and tech giant brought in £23.6 trillion globally by 2026, up from $4.9

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Hubspot Marketing

AUGUST 18, 2022

The retailer sold kid-friendly fitness trackers encouraging the wearer to complete various fitness activities, which ultimately helped deliver food packets to underprivileged children worldwide. But, this didn't stop them from creating a co-branded April Fools Day campaign in 2018.

Branding 145

Branding Fashion Shoppers Food 145

Econsultancy

DECEMBER 13, 2021

Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Retail & FMCG. Next comes retail and leisure venues at a little over £30 million, followed by transport environments at just £10 million (approx.). Advertising. Customer experience.

Advertisers 52

Advertisers Advertising Retail Shoppers 52