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How Performance Marketing Works [+ 6 Tools You Can Use]

Hubspot Marketing

This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. Performance marketing places the power back into advertisers' hands. How Performance Marketing Works.

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail 121
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Unveiling our first MarTech Intelligence Report on email marketing platforms

Martech

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Prior to that, the latest period of significant activity in the email space was 2018, when Braze brought in $80 million in October and Cordial took in $15 million in June. Processing.Please wait.

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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Social marketing and performance marketing collide. This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Private channels are the place to drive meaningful one-to-one engagement.

Gen Z 145
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How To Recover From Email Marketing Mistakes: Decision framework

Litmus

Email marketing mistakes happen to the best of us. As gatekeepers to the highest performing marketing channel, email marketers have to hold themselves to a level of perfectionism. Although mistakes are inevitable, they can be avoided with the right safeguards in place. But that doesn’t mean we’re perfect.

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The Hardest Part About GDPR Isn’t What You Think

Adobe Experience Cloud Blog

May 25th, 2018 is being heralded as marketing’s “High Noon” or our collective Zero Hour as we approach the deadline for the General Data Protection Regulation measures for contacts in the European Union. Marketing Is at a Crossroads. More than anything, GDPR is a reminder of core best practices for all marketers.

Law 134
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How to achieve long term effectiveness from in-housing

Bannerflow

Business – and indeed marketing – has been placing an ever-increasing emphasis on short-term performance over time. The demand for immediate accountability and return-on-investment is visible in quarterly shareholder expectations, through to agile working practices and the rise of so-called “performancemarketing.

Health 98