Martech

JULY 23, 2024

Google said yesterday that it will not deprecate third-party cookies in the Chrome browser, an about face that has left the advertising industry stunned. From the start of Google’s Sandbox project in 2019, it has been our view that blocking third party cookies would be a positive step for consumers.

CMO

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

eCommerce

Hubspot Marketing

JULY 22, 2024

As a content creator , I know brand identity is everything. The best way to convey all this and establish a solid brand identity is to do what I did with my own website — create a profile. Essentially, it humanizes your brand. My brand's story is unlike any other, and the same goes for yours.

Fashion

illumin

JANUARY 9, 2025

However, there are growing concerns about toxic brands within the wellness space. How do advertisers highlight their strengths, and differentiate themselves from the malicious players they share an industry with? Brands must differentiate themselves from toxic companies and build a foundation of trust with their customers.

Health

Search Engine Land

AUGUST 5, 2024

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.

Digital Marketing

illumin

SEPTEMBER 5, 2024

Artificial intelligence is growing in popularity, but before you adopt AI into your advertising business, many regulations must be considered. The National Defense Authorization Act for Fiscal Year 2019. This means that if you use AI to create an ad, another brand can use that same creative themselves without any recourse.

Law

Hubspot Marketing

SEPTEMBER 26, 2024

To be fair, I'm still obsessed with my "Summer 2019" mix. James de Feu says the golden age of paid advertising is over. He succeeded because, moving forward, "we see that as our brand motion." (I'm sorry I can’t offer up a more recent fall-inspired album. Fully embrace the influencer buzz. And he's okay with it.

Influencer Marketing

SocialPilot

JUNE 19, 2025

Your brand’s social media notifications suddenly explode. This is the nightmare every brand fears. The brand took the ad down within a day and issued an apology. of brands embroiled in a social media crisis or firestorm suffer poor short-term brand perceptions, and 40% face long-term negative effects.

Management

Duct Tape Marketing

APRIL 2, 2025

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse.

Marketers

Hootsuite

FEBRUARY 14, 2025

Best Gifts for Creators 2025 in December) Only create trend-based videos if they align with your niche and established brand voice. Not every brand can be Duolingo, and that’s okay! And what the algorithm recommends has become a concerning topic not just for creators and advertisers but for journalists and the government as well.

Analytics

Martech

FEBRUARY 19, 2025

It is an essential tool for brands to connect directly with customers. It offers opportunities for in-app shopping, live-streaming and branded hashtag challenges. Furthermore, TikTok provides various advertising options, including targeted ads and influencer collaborations, making it easier to reach specific B2B audiences.

Gen Z

DirectMail2.0

MAY 28, 2025

Top-performing marketers, printers, and agencies are outsmarting their competition, winning more business, and supercharging their direct mail results. Theyre not talking about it (because theyd rather YOU not find out), but we are! ” And I ask them “How are you 11:52 tracking it?

Direct Mail

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One great way to see if podcasting could be a viable marketing tactic for your company or personal brandis through podcast advertising or sponsorships. Podcasts and Advertising.

Gen Z

Hootsuite

MAY 27, 2020

With hundreds of millions of Tweets sent each day — and an ever-changing Twitter algorithm — it can be easy for your brand’s posts and Twitter marketing to get lost in the noise. Twitter advertising is an opportunity for your brand to promote its products and reach new users who might be interested in what your brand offers.

Advertisers

Neil Patel

MARCH 31, 2021

But, that would mean ignoring an incredibly effective strategy—out-of-home advertising. Out-of-home advertising (OOH) refers to the process of reaching consumers while they are, you guessed it, out of their homes. Check out the below infographic that identifies which advertising mediums consumers trust the most. See number five?

Advertisers

Hootsuite

MARCH 2, 2020

And with the advertising floodgates wide open, brands are too. — sarah fowerbaugh (@sarfow11) August 12, 2019. Check out the TikTok Top 100 of 2019 here. TikTok was installed more than 738 million times in 2019, making it the second most downloaded app of the year, surpassed only by Whatsapp.

Branding

Sprout Social

JULY 15, 2020

And in our previous post on TikTok basics , we explored some of the reasons for the app’s popularity as well as how brands can market on the platform. Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. Types of TikTok ads.

Advertisers

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok.

Advertisers

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

Advertisers

Hootsuite

JUNE 8, 2020

Now that you’ve had a highlights reel on why advertising on Snapchat is worth your time and effort, this piece will clearly lay out how to create ads that will engage the platform’s unique audience. Before you start on your advertising journey, you should know the different paths you can take. These users are creating 3.5 Product ads).

Advertisers

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. In 2020 Americans averaged 82 minutes per day on social media , a seven-minute jump from 2019. from 2021 to 2028 owing to the increased spending on advertising.

Advertisers

Hubspot Marketing

SEPTEMBER 27, 2023

Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Graine has also invested in the brand.

Branding

Hubspot Marketing

OCTOBER 6, 2022

Why advertise on Facebook? With a platform regularly attracting so many people, it’s a well-worth shot at giving your brand more exposure and prospects. When building your advertisement, you can set parameters from demographics such as age, interests, behaviors, and more to increase the likelihood of clicks. With more than 2.9

Advertisers

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. To accurately analyze and leverage video ad results, advertisers need to understand the way each platform counts and charges for video ad views since they aren’t all the same. Learn more about video advertising. What are video ads?

Advertisers

SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. trillion in 2024, growing 314% between 2000 and 2019, far exceeding the increase in purchasing power of all other racial and ethnic groups over the same period. hours per week online.

Branding

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Branding

Hootsuite

APRIL 17, 2020

Two-thirds of consumers prefer to use messaging apps to connect with brands. . billion active monthly users in Q4 2019, Facebook Messenger is the place to be if you want to distinguish and grow your business. . Some brands are using Facebook Messenger to drive loyalty and sales. Given that Facebook had nearly 2.5

Branding

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding

Hootsuite

MARCH 2, 2020

Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. Pinterest closed out 2019 by overtaking Snapchat as the third-biggest social network in the United States. Pinterest’s revenue topped $1 billion in 2019.

Marketers

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? Still, the economy also consists of consumers, entrepreneurs, companies, platforms, and advertisers who keep the economy growing. billion , more than double its value since 2019. Community-centric marketing will grow.

Branding

Hootsuite

OCTOBER 8, 2020

Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. If your brand is planning to use Snapchat for business , be sure to incorporate Snapchat statistics into your social media plan. These are all important Snapchat statistics in 2020 for businesses and brands.

Social Media Marketing

Hootsuite

NOVEMBER 3, 2020

E-commerce refers to a shopping experience via a website or dedicated branded app. Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love.

Branding

Hootsuite

JANUARY 30, 2020

Here are the top three stats from the report: 321 million new people joined social media in 2019, which brought the total from 3.48 User numbers continued to grow steadily across most countries during 2019. But, for various reasons, marketers can’t reach all of these users using Facebook advertising. billion to 3.8

Advertising

Martech

NOVEMBER 15, 2022

Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The insights make it possible for brands to find the right audiences in the Audience Network. Dig deeper: MiQ announces post-cookie programmatic package. Why we care.

Branding

Search Engine Land

AUGUST 28, 2023

Grocery delivery service and advertising platform Instacart filed for its IPO on Friday. Instacart Ads is an emerging platform where CPG (consumer packaged goods) brands can advertise products (via sponsored product ads, display ads, coupons) to 7.7 Advertising was 29% of Instacart’s total revenue. Why we care.

Advertisers

Martech

JUNE 24, 2024

Brands like Mailchimp, Klarna, JPMorgan Chase and Mars are going all-in on AI and integrating it across marketing workflows — from brainstorming and content creation to analytics and optimization. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Branding

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding