Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

Gen Z 127

Gen Z Millennials Price Social Media Marketing 127

Hubspot Marketing

JULY 23, 2019

In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. For 2019, what I’m keeping my eye on is some of the forgotten channels. Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. The truth is, probably not.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Hubspot Marketing

JULY 26, 2023

Skims initially launched in 2019, offering shapewear and intimates. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Image Source The endorsements have also found their way into Skims advertising.

Gen Z 91

Gen Z Millennials Law User-Generated 91

Neil Patel

MARCH 22, 2021

He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. What Is the Dispo App? Who is Using Dispo?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

DECEMBER 5, 2019

Aside from introducing a number of advertising offerings , Reddit's also launched features such as video streaming and video hosting , which have enabled the platform to evolve from the text-based format it's been known for. Gen Z makes up 26% of Reddit Users. Reddit was founded in 2005 and acquired by Condé Nast in 2006.

Gen Z 135

Gen Z Millennials User-Generated Advertising 135

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. July 11, 2019. 26 TikTok Stats to Know in 2019. As of early 2019, TikTok is the third-most downloaded app globally. Alexandra Daniels ?? alexdanielsxo).

Gen Z 144

Gen Z Entertainment Millennials Advertising 144

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

JANUARY 9, 2023

Hive Social was launched in 2019 and has about 2 million users. Pro Tip: The platform doesn't have any native advertising tools, but it's a great avenue for brands to discuss with their audience about shared topics of interest in real time. Hive Social. Users can also use hashtags to find desired content or audiences.

Gen Z 125

Gen Z Marketing Marketers Millennials 125

Hootsuite

FEBRUARY 4, 2020

90% of users on Instagram follow a business account (last updated by Instagram in 2019). More than 500 million accounts use Instagram Stories each day (last updated by Instagram in 2019). baddiewinkle) on Sep 23, 2019 at 6:14pm PDT. The top three countries in terms of potential Instagram advertising reach are the U.S.,

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. 2019 was a big year for messaging. Posted by Headspace on Tuesday, November 26, 2019. The Facebook Group includes no product placement posts or advertising. Millennials are feeling particularly bleak. TikTok shakes up the status quo.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend.

Customer 52

Customer Millennials Transform Gen Z 52

Hootsuite

JUNE 21, 2023

Their research shows social media has become the top source of investing information for Gen Z investors. Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. Thirteen years later, FINRA has quite a lot to say about social media. That’s not surprising.

Gen Z 102

Gen Z Communications Education Millennials 102

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. TikTok expected to surpass 1.5 billion users in 2022.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. Between 2019 and 2020, the number of European gamers swelled from 278.55 millon to 316.07 million in 2021. year-on-year.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Econsultancy

DECEMBER 3, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. Data from eShopWorld  shows one quarter of shoppers (surveyed across 11 countries) purchased apparel from websites outside of their home market in 2020, rising to 31% among younger consumers in the Gen Z and Millennial age brackets.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. For instance, check out how a hotel leveraged influencer marketing effectively over a year and a half, leading to a steady 4% monthly growth in traffic to their website, which even peaked at 8% in 2019.

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

Rock Content

JANUARY 18, 2021

This becomes clear when we see a report produced by Canaccord Genuity , which estimates that spending on digital media will increase almost 15% by 2024, making it account for three-quarters of all investment made in advertisement. billion market in 2019. Source: DigitalCommerce 360. Visual Search. Google has already embraced the idea.

Market Trends 118

Market Trends Content Marketing Gen Z User-Generated 118

Hootsuite

NOVEMBER 3, 2020

It’s where Millennials and Gen Z like to shop. internet users this age made a purchase on social media in 2019. With an incredible wealth of customer data available on social, you’ve got a prime opportunity to tweak and target your advertising. 48% of U.S. Hyper-target your prime audience.

Branding 145

Branding Gen Z Shoppers Price 145

Search Engine Land

OCTOBER 4, 2022

Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). Each of these engines requires a customized SEO strategy and paid advertising can be bought through the engines directly. Not selling data to advertisers.

Shoppers 113

Shoppers Retail Finance User-Generated 113

Hubspot Marketing

AUGUST 18, 2022

Casper and West Elm partnered so shoppers could try out the comfy mattress before purchasing — and so West Elm could advertise its chic bedroom furniture. Adidas' co-branding relationship with Kanye and the resulting cult-like Yeezy following led to a stellar year for the company: in 2019, Adidas' net income climbed 19.5% Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Hootsuite

JULY 24, 2019

As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people. Here, we focus on highlighting some of the best Facebook advertising examples so you can model the success of these winning campaigns. Posted by Tattoodo on Sunday, February 17, 2019. Posted by Nuud Care on Saturday, June 8, 2019.

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Whitepaper User-Generated Gen Z Price 112

Hubspot Marketing

NOVEMBER 5, 2019

Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software. It's estimated that 2 million businesses were advertising on the platform in 2018. With Facebook Ads , you can create advertisements with a certain goal in mind, such as conversions or in-store foot traffic.

Shoppers 128

Shoppers Product Gen Z Promotion 128

Neil Patel

NOVEMBER 26, 2019

Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z. For the first time, the 2019 digital ad spend overtook traditional ad dollars in the United States. Over the next few years, I bet you’ll see Google dip into offline advertising.

eCommerce 145

eCommerce Gen Z User-Generated Manufacturing 145

Econsultancy

NOVEMBER 22, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. China’s annual luxury online penetration increased from 13% in 2019 to 23% in 2020. Gen Z is the only generation to cite online sources for all three of their top three favourite places to research luxury fashion. billion yuan (US $84.54

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Hootsuite

JULY 9, 2019

A post shared by JEREMY MOORE (@makingitmoore) on May 3, 2019 at 10:48am PDT. Likewise, you probably won’t catch Gen Z teens on a parenting blog, no matter how popular it is. A post shared by Gabrielle Blair (@designmom) on Jun 7, 2019 at 1:04pm PDT. You may choose to partner on social media posts, blog posts, or videos.

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Hubspot Marketing

JANUARY 3, 2024

Peloton A Peloton commercial went viral during the holidays of 2019, but not in a good way. So when the holidays of 2021 came around, the bar was pretty high for advertisers at Peloton. Pepperidge Farms There will never be an advertising campaign as iconic as " Pepperidge Farm Remembers" or more parodied by Family Guy or Futurama.

Advertising 130

Advertising Advertisers Food Gen Z 130

Sprout Social

NOVEMBER 21, 2019

And of course, there’s the Sprout Insights blog and invaluable resources like the 2019 Sprout Social Index to keep you updated on the latest social trends. According to the 2019 Sprout Social Index, 63% of marketers note that social listening will become more important for conducting customer and market research. Social media.

Market Research 96

Market Research Gen Z Price B2C 96

CXL

OCTOBER 31, 2022

A 2019 Microsoft survey found similar results, with 89% of respondents saying they want to give feedback to companies. With Millennials and Gen Z increasingly reporting preferences for sustainable consumer options , durability is an appealing benefit for this audience. This trend is holding strong. Image source ).

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85

Hubspot Marketing

AUGUST 20, 2019

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. Social Media Marketing Statistics/Data 2019. Social Media Marketing Statistics/Data 2019. of Millennials, 77.5%

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Social Media Marketing Gen Z Millennials PR 145

Sprout Social

APRIL 22, 2019

This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Instagram has 2 million monthly advertisers. 80% of accounts follow a business on Instagram.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Bannerflow

DECEMBER 16, 2019

As a business, it’s time to consider what trends will be present for the year ahead and attempt to adopt these into your online advertising strategy. RevJet discovered that 73% of consumers dislike companies that put out repetitive messaging and 42% feel that the advertisements they see on digital media are irrelevant to their needs.

Gen Z 81

Gen Z Advertising Advertisers Millennials 81

Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. 51 YouTube Stats Every Video Marketer Should Know in 2019. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year.

Video Marketing 137

Video Marketing Millennials Gen Z User-Generated 137

Sprout Social

SEPTEMBER 29, 2020

increase in usage since 2019. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Invest in paid advertising.

Gen Z 128

Gen Z Millennials User-Generated eCommerce 128

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. of their advertising budget to branding. with 188,050,000 users.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Sprout Social

JULY 14, 2022

Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. Not only were people willing to pay more for tickets to the metaverse, but attendance surpassed the 2019 in-person conference.

Branding 110

Branding Fashion Gen Z User-Generated 110