Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. According to Instagram themselves, a staggering 60% of users rely on the platform to find products. User-generated content. Product photos and promotions. No secrets or surprises here.

Gen Z 105

Gen Z User-Generated Shoppers Real Estate 105

Martech

FEBRUARY 2, 2022

Fran is a model student-athlete who shares our values and has done a lot to generate excitement for women’s college basketball,” said Dillon. Belibi dunked twice in games last season, and won the 2019 High School Slam Dunk competition. Multi-channel strategy extends brand reach and exposure for athletes.

Gen Z 96

Gen Z Customer Millennials Law 96

Hootsuite

FEBRUARY 1, 2022

This makes Twitch the perfect place for influencer marketing or partnerships. 84% of Twitch users believe showing support for creators is an important part of the experience, and 76% appreciate brands that help their favorite streamers achieve success, so the potential for a return on investment is huge. Influencer marketing.

Gen Z 102

Gen Z Food Influencer Marketing Marketing 102

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media Marketing 94

Social Media Marketing Transform User-Generated Gen Z 94

Content Marketing Institute

JANUARY 22, 2019

Give them a way to express their ideas, opinions, or artistic talents – and recognize them for their contributions – and you’ll earn a special place in their hearts. . Lesson 2: Place your products in a practical context. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama.

Gen Z 107

Gen Z Content Marketing Health Millennials 107

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. Does BeReal.

Gen Z 101

Gen Z User-Generated Millennials Marketing 101

Econsultancy

DECEMBER 3, 2021

While Shein does not officially disclose its revenue,  Forbes estimates  the company generates more than US$10 billion annually (~£7.3 China’s annual luxury online penetration increased from 13% in 2019 to 23% in 2020. billion), with sales soaring even further throughout the course of the pandemic.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hubspot Marketing

NOVEMBER 5, 2019

With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. billion daily active users and has been around since the early 2000s. In 2018, 40% of people used social media channels for aspects of product research. Facebook has a whopping 1.59

Shoppers 130

Shoppers Product Gen Z Promotion 130

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience.

Shoppers 117

Shoppers Retail Finance User-Generated 117

Neil Patel

NOVEMBER 26, 2019

At its core, it is the combination of hardware, software, user experience, and machine/human interaction and learning, all of these things becoming the idea of using a computer or internet-enabled device, without necessarily consciously using it. Change #2: Future generations are more likely to be hooked on Google devices.

eCommerce 145

eCommerce Gen Z User-Generated Manufacturing 145

Sprout Social

APRIL 7, 2020

Social media conversations about COVID-19 actually began back in December of 2019, but much of the discussion centered on mainland China. Additional factors, like Italy announcing a nationwide lockdown and the WHO officially declaring this a pandemic, ensure COVID-19 remains top of mind for social media users across a variety of platforms.

Branding 106

Branding Transform Gen Z Entertainment 106

Hubspot Marketing

AUGUST 20, 2019

Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. billion users worldwide. of Generation X, and 48.2% of Baby Boomers are active social media users. Emarketer ).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Sprout Social

APRIL 22, 2019

With a heavily active user base ( 500 million people access the app daily), there are tons of opportunities for users, influencers and businesses alike. Instagram has 1 billion monthly active users. billion monthly active users ). Instagram has a diverse user base, but is undeniably most popular with young people.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. 2019 was a big year for messaging. It’s a new feature that helps users better connect with people they work with in real life. Private channels are the place to drive meaningful one-to-one engagement. The social attribution gap closes.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Neil Patel

JANUARY 18, 2023

The priorities for 2022 continued to be informative, useful content that answered user search queries. Writing for search engines may have been helpful in the past, but Google has been vocal about prioritizing anything written for its users. The information you provide needs to be user-centric, however.

SEO 113

SEO Gen Z User-Generated Advertising 113

Bannerflow

DECEMBER 16, 2019

Gen Z targeted advertising. It is essentially placing the most appropriate ads within the right context. It will overcome Google’s future restriction of keyword targeting: Google plans to remove content identifiers and stop informing advertisers about the type of content their ads could be placed alongside.

Gen Z 81

Gen Z Advertising Advertisers Millennials 81

Hootsuite

JULY 8, 2019

Instagram users have confidence in the influencers they follow. And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. Generate content for your account. A post shared by The Fine Line (@thefinelinemag) on May 23, 2019 at 7:29am PDT. Build trust. Good morning!

Gen Z 111

Gen Z Promotion Entertainment User-Generated 111

Sprout Social

JULY 14, 2022

Instead of tech giants like Google or Apple controlling the internet, everyday users will own, operate and contribute. Users will buy real estate , sell and own goods , host parties, educate scholars and even get married. Virtual worlds created by metaverse users (e.g., 3) Metaverse users have agency. Decentraland ).

Branding 107

Branding Fashion Gen Z User-Generated 107

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 84

Digital Marketing Marketing Strategy Shoppers User-Generated 84

Backlinko

JANUARY 4, 2024

These tools have become valuable for streamlining SEO tasks from ideation to generating content. For example: The example of the highly specific prompt we gave ChatGPT to generate an article outline. The example of top-level outline ChatGPT generated when we gave it a highly specific prompt. Here’s the thing, though.

SEO 109

SEO User-Generated Gen Z Place 109

Econsultancy

FEBRUARY 23, 2022

Between 2019 and 2020, the number of European gamers swelled from 278.55 billion was spent on such games, up 25% compared to the same month in 2019, while spend on hardware grew to $1.35 The PlayStation 5 came in second place for dollar sales in 2020, but its predecessor beat it in unit sales. millon to 316.07 million in 2021.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). That’s a good indication that Instagram is continuing to attract new users—as verified by the Instagram user statistics you’ll see later in this post. About half of the top 10 searches are generic terms like weather, news, and videos.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Litmus

JANUARY 4, 2019

AI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2. Falling one spot, interactive emails are still high on marketers’ priority list for 2019. I doubt this will take off in 2019, but we’ll see.”. is common in AI-generated SLs as the term generates opens,” says Flores.

Copywriting 108

Copywriting Gen Z Whitepaper Email Marketing 108

Hootsuite

AUGUST 19, 2020

It can be limited to a single network, or take place across multiple social media platforms. Why it worked: This campaign is fuelled by user-generated content (UGC), which helps your brand build their reputation through the audiences and social media channels of influential users. Coors Light #CouldUseABeer.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

NOVEMBER 3, 2020

With social commerce , the entire shopping experience — from product discovery and research to the check out process — takes place right on a social media platform. 81% of shoppers research products on Instagram and Facebook, and shopping is a top priority for 48% of Pinterest users. It’s where Millennials and Gen Z like to shop.

Branding 145

Branding Gen Z Shoppers Price 145

Hubspot Marketing

APRIL 13, 2020

Within just a year and a half of its launch, it reportedly grew to over 800 million active users. Reported Users: 517 million active users on QZone with 653 million monthly users on QQ. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app.

Gen Z 134

Gen Z Millennials User-Generated eCommerce 134

Hootsuite

JULY 9, 2019

A post shared by JEREMY MOORE (@makingitmoore) on May 3, 2019 at 10:48am PDT. Likewise, you probably won’t catch Gen Z teens on a parenting blog, no matter how popular it is. A post shared by Gabrielle Blair (@designmom) on Jun 7, 2019 at 1:04pm PDT. You may choose to partner on social media posts, blog posts, or videos.

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Hootsuite

SEPTEMBER 3, 2020

Employers were a beacon of hope, according to the 2019 Edelman Trust Barometer , with 75% of people saying they trust their employers to do what is right—more than they trust government, media, or business in general. Both brands cater to younger generations. Despite the staggering user growth, TikTok had challenges in 2020.

CMO 144

CMO User-Generated Gen Z eCommerce 144

Martech

JUNE 8, 2023

Its value has also generated an ongoing debate among email marketers. Generation Z consumers and men are more likely to take brands up on their opt-out offers. in 2019 when florist Bloom & Wild sent a simple email with the subject line “Want to opt out of Mother’s Day emails? Mother’s Day?

Gen Z 80

Gen Z Logistics Finance Energy 80

Econsultancy

DECEMBER 13, 2021

Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Econsultancy

NOVEMBER 22, 2021

Around 20% were first-time users of the platform, equating to approximately 3.8 Meanwhile, purchases of digital products out on top by rising 500% year-on-year, with 8pm-11pm accounting for more than half of transactions for this vertical across that take place across a whole day. billion yuan in 2020 to 349.1

eCommerce 52

eCommerce Gen Z Fashion Retail 52

SocialPilot

JANUARY 16, 2024

If your curiosity is tingling, you’re in the right place. billion active global social media users, that’s 60.6% GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. new users every single second.

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Welcome Software

MARCH 11, 2022

Generate sales and revenue. Content in this bucket includes user-generated content, product reviews, customer interactions, shares, retweets, and more. Gen Z customers, on the other hand, are typically on TikTok. In fact, eMarketer predicts TikTok will surpass Instagram in total Gen Z users in the U.S.

Management 52

Management Gen Z Whitepaper Content Marketing 52

CXL

OCTOBER 31, 2022

A 2019 Microsoft survey found similar results, with 89% of respondents saying they want to give feedback to companies. With Millennials and Gen Z increasingly reporting preferences for sustainable consumer options , durability is an appealing benefit for this audience. Leverage Lookalike audiences to reach new customers 2.

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85