Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. Psychological Marketing Strategies 101: Maslow’s Hierarchy of Needs. Marketing Psychology in 2019: Back to Basics.

Millennials 134

Millennials Thought Leadership Marketers CMO 134

Adobe Experience Cloud Blog

MARCH 6, 2019

But here’s something marketers may not know: There’s more to building high-performing landing pages than meets the eye. And that’s why I’ve compiled three of my favorite next-level landing page best practices to help you raise the bar on your campaigns in 2019. The asset you ultimately offer users is the conclusion.

Whitepaper 134

Whitepaper Thought Leadership Shipping eBook 134

Hubspot Marketing

MAY 2, 2019

Not only is it a simple way to distribute your content, but it can also help you better understand what type of content is resonating with your target audience so you can optimize your content strategy. Beyond content distribution, an email newsletter can also help generate paying customers for your business.

Health 145

Health User-Generated CRM Email Marketing 145

Hubspot Marketing

MAY 16, 2019

This is still the main strategy most marketers use nowadays, but since content marketing has exploded in popularity since its early adoption, it has developed into a much more nuanced and complex type of marketing with many techniques for reaching and resonating with an audience.

Marketers 145

Marketers Marketing User-Generated Fashion 145

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. So, how useful can the platform be for your marketing campaigns? Pinterest has 291 million monthly active users. As of 2019, 79.5%

Millennials 112

Millennials Shoppers Food User-Generated 112

Sprout Social

JANUARY 2, 2019

We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. How to use this social media marketing plan. Determine how you will measure your social marketing efforts by the numbers. 2019 goal setting and metrics to match.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Hubspot Marketing

AUGUST 25, 2022

To help you narrow your search and ensure your influencer marketing strategy is as effective as possible, we've created a template and guidelines to help get you started. Influencer collaboration is a marketing strategy that involves paying individuals with a large social media following to advertise your brand to their followers.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketers Marketing 145

Hubspot Marketing

MAY 10, 2019

Businesses, like HubSpot , are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more (we’ll discuss the “more” shortly). And, there are over 326 million average monthly Twitter users globally for you to share that content with. What is a Twitter marketing strategy?

Marketers 145

Marketers Marketing Analytics Promotion 145

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hubspot Marketing

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. B2B Marketing Strategies.

B2C 145

B2C Social Media Marketing Marketers Marketing 145

Sprout Social

APRIL 22, 2019

With a heavily active user base ( 500 million people access the app daily), there are tons of opportunities for users, influencers and businesses alike. Knowing who uses Instagram and how they interact on the platform can help your business to craft a better Instagram marketing strategy. billion monthly active users ).

Millennials 111

Millennials Gen Z User-Generated Marketers 111

Rock Content

JUNE 17, 2020

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. Why did it suddenly become a priority for Content Marketing plans around the world? You’ll see: What is user-generated content? What are the benefits of this strategy?

User-Generated 72

User-Generated Marketing Strategy Content Marketing Promotion 72

Sprout Social

MARCH 17, 2020

Now, users can also send pictures, videos, GIFs and emojis via DM. Now let’s dive deeper into the times when sending a private Twitter DM can work to your advantage as a marketer. We’ll also give you some tips and tricks as to how you can use Sprout Social to integrate Twitter DMs into your social media marketing strategy.

Social Media Marketing 143

Social Media Marketing Marketing Strategy User-Generated CRM 143

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Sprout Social

NOVEMBER 29, 2018

2018 was a big year for content, as recent studies have been showing: Content marketing revenue is projected to exceed $300 billion by 2019. 86% of B2C marketers think content marketing is a key marketing strategy. Content marketing generates over 4x more leads than PPC per $1000 within 36 months.

User-Generated 112

User-Generated B2C eBook Promotion 112

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. That’s because the customer journey through a SaaS marketing funnel is anything but straightforward.

Marketing Strategy 134

Marketing Strategy Price Marketers Marketing 134

Sprout Social

AUGUST 26, 2020

of internet users will be watching esports events at least once a month. Esports is also a lucrative career for professional gamers and teams; in 2019, the prize pool for The International 9: Dota 2 championship was $33 million. By 2023, it’s estimated that 15.5% Grow your fanbase.

Marketing Strategy 126

Marketing Strategy B2C Marketers Marketing 126

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy.

User-Generated 98

User-Generated Influencer Marketing Promotion Product 98

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. since 2019). In Europe, Northern Europe has the highest percentage of social media users (79%), versus Southern (66%), Western (62%) and Eastern Europe (57%). in 2019 , compared to 6% in 2018 (and 15% in 2016). WhatsApp (1.6

Gen Z 145

Gen Z User-Generated Marketers Marketing 145

Rock Content

JANUARY 27, 2021

The first step in marketing analytics is to track data. But you won’t be tracking all data for marketing analysis — just what is generated by your marketing channels. Websites, social networks, apps, and paid media, for example, are channels where Digital Marketing efforts usually focus. Collect data.

Analytics 105

Analytics Marketing Strategy Marketers Marketing 105

Duct Tape Marketing

FEBRUARY 6, 2019

10 Things to Consider About Your Website in 2019 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on the 10 Things to Consider About Your Website in 2019. Are you trying to get more readers or subscribers, make more sales, or generate more calls from prospects?

Fashion 78

Fashion User-Generated Product Place 78

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. Not to mention that a staggering 94% of users skip right over the search ads to see the organic results. If you feel like 2.5%

B2C 144

B2C Real Estate Food Finance 144

Rock Content

APRIL 11, 2023

With that in mind, it is important for us to constantly track these behavior variations, to make sure we are up to date with how our customers are buying things, mostly to make sure we (and our Marketing Strategies) continue meeting their needs. There, you’ll find all the trends that matter in the Digital Marketing landscape.

Gen Z 95

Gen Z Marketing Strategy Millennials Marketers 95

Welcome Software

SEPTEMBER 17, 2024

The shift: from traditional to tech-savvy marketers The financial services industry, which has historically been viewed as antiquated, is witnessing an exciting revolution in marketing strategies. Traditionally, banking marketers relied heavily on broad-reach channels such as TV and radio to communicate their messages.

Transform 52

Transform Marketers Marketing Customer loyalty 52

Hubspot Marketing

JANUARY 6, 2021

Since landing pages are tailored to customer interests, using them in your marketing strategy can help you convert a significant number of qualified prospects since you can assume that they’re ending up on a landing page because its content interests them. Landing pages are a valuable piece of your marketing strategy.

eBook 145

eBook Customer Acquisition User-Generated Marketing Strategy 145

Hootsuite

JANUARY 6, 2020

For example, two-thirds of Facebook users say they visit a local business Facebook Page at least once a week. A clear, focused Facebook marketing strategy is the only way to tap into this existing audience. Here are our best Facebook marketing tips for the year ahead. Posted by Kylie Jenner on Thursday, December 12, 2019.

Marketers 145

Marketers Marketing User-Generated Promotion 145

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 10

Marketing Strategy Marketers Marketing Whitepaper 10

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. 2019 was a big year for messaging. Posted by Headspace on Tuesday, November 26, 2019. itsabouttime.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hubspot Marketing

NOVEMBER 2, 2020

Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different music snippets. The platform was among the top 100 downloaded apps for two years straight, and users posted around 13 million videos per day. After the merger, TikTok’s active user base grew by almost 800%.

User-Generated 145

User-Generated Gen Z Advertisers Advertising 145

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app.

Gen Z 70

Gen Z Fashion Transform Food 70

Spiralytics

MAY 2, 2025

NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 of marketers said that over 75% of their content this year was all about visuals. NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 for every dollar spent. during the forecast period.

Transform 52

Transform Direct Mail Analytics User-Generated 52

Hubspot Marketing

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. With over four billion internet users globally, and more than 3.4 Incorporate SEO into your overall content strategy.

Digital Marketing 145

Digital Marketing Marketers Marketing Thought Leadership 145

Hootsuite

JANUARY 15, 2020

Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. Keep reading to find out more about the user demographics of every major social media network. . General social media demographics. Source: Digital in 2019 report. Daily active users: 1.623 billion.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. increase in usage since 2019. And Snapchat users post over 210 million snaps on the platform every single day.

Gen Z 143

Gen Z Millennials User-Generated eCommerce 143

Rock Content

JULY 13, 2020

Mastering SEO parameters and current trends are essential to succeed with content strategies and positioning pages on Google. These are: Relevant and valuable content User Experience (UX) Mobile SEO Voice search Visual searching Rich and Featured Snippets User-focused optimization (BERT algorithm) E.A.T. User Experience (UX).

SEO 135

SEO User-Generated Transform Food 135

Marketing Insider Group

JANUARY 5, 2021

The top five brands for 2019 were: Whole Foods. If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. However, where Trader Joe’s really excels is with user-generated content. Weight Watchers. Trader Joe’s. TripAdvisor.

Content Marketing 145

Content Marketing Food User-Generated Marketers 145