Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” However, audiences are still evaluating the content, not the video production techniques. In 2019, 16.5

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Hootsuite

JUNE 26, 2019

14 social media best practices for 2019. Millennials, single moms, kids with kanines? Be clear about the value for your products and services. A billion users, 500 million of them active every day. More active monthly users than any one country’s population. billion daily users, and 2.13 75% of U.S.

User-Generated 111

User-Generated Analytics Millennials Copywriting 111

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?

Shoppers 128

Shoppers Product Gen Z Promotion 128

Hubspot Marketing

FEBRUARY 5, 2024

FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” I also share four marketing ideas you can deploy to market your brilliant product.

Marketing 109

Marketing Marketers User-Generated Influencer Marketing 109

Hubspot Marketing

NOVEMBER 17, 2020

The heaviest podcasts users listen while they are away from home; often while at work. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Martech

MAY 6, 2022

For example, TikTok gains eight new users per second and claims the top spot in the global app download charts. While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. It also boosted engagement tenfold and led to tons of user-generated content.

Social Media Marketing 112

Social Media Marketing Non-Profit User-Generated Transform 112

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend. The “Super Mario Bros.”

Customer 52

Customer Millennials Transform Gen Z 52

Power Digital Marketing

FEBRUARY 20, 2019

Selecting trends to pursue is up to your business and its unique audience – are your consumers Millennials that primarily use Instagram or are they decision makers at large company? User-Generated Content. Trends to Look Out for in 2019. Marketing Trends in 2018. Social Media Advertising. Search Engine Marketing.

Market Trends 40

Market Trends Marketing Marketers Millennials 40

Neil Patel

MARCH 22, 2021

He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Ultimately, we haven't written much about them for a reason: Because these apps aim to offer safe spaces for users to share their most authentic selves, we don't really think there's a place for brands or marketing on them just yet.

Gen Z 102

Gen Z User-Generated Millennials Marketing 102

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. 2019 was a big year for messaging. It’s a new feature that helps users better connect with people they work with in real life. People use social to find entertaining posts, read news, and research products, all in public channels.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats. Reddit surpassed 330 million monthly active users in 2017. User Behavior.

Gen Z 135

Gen Z Millennials User-Generated Advertising 135

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). In May 2022, up to 8% of the consumers had chosen a product based on it being made by small businesses.

Gen Z 69

Gen Z Marketing Strategy Millennials Marketing 69

Hootsuite

MARCH 2, 2020

Users can follow their favourite creators, but they don’t have to for the feed to be filled automatically with curated clips. But it still manages to befuddle many a millennial and Baby Boomer. Users can add visual filters, time effects, split screens, green screens, transitions, stickers, GIFs, emoji, and much more.

Branding 145

Branding User-Generated Promotion Advertising 145

Hootsuite

JANUARY 7, 2020

The Instagram Explore page is made up of photos, videos, Stories—and, of course, products—tailored for each user based on “the people you follow or the posts you like,” according to Instagram. In other words, it is an endless scroll of accounts you might want to follow, posts you might want to like, and products you might want to buy.

Millennials 143

Millennials User-Generated B2C Fashion 143

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. Here’s what you need to know if you want to make meaningful connections with the next most important generation on the market. You know it’s coming.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hootsuite

JANUARY 15, 2020

Keep reading to find out more about the user demographics of every major social media network. . General social media demographics. Source: Digital in 2019 report. It has a daily and monthly active user base that far exceeds the population of any one country, and still continues to grow each year. Monthly active users: 2.44

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. Ask for opinions on new product launches, or fresh new ideas.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

MAY 28, 2020

With knowledge of global Twitter user demographics you’ll have a clearer picture of who your brand can reach here. Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business. Where do Twitter users reside?

Social Media Marketing 145

Social Media Marketing Education User-Generated Millennials 145

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Hootsuite

JULY 24, 2019

As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people. The average Facebook user clicks on 11 ads in 30 days. The photos shows the product in use by a wide range of body types, enforcing the copy’s claims. Posted by Tattoodo on Sunday, February 17, 2019. Snag Tights. SESSIONS ????Ross

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Hootsuite

JULY 9, 2019

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. When deciding whether to buy your product, visit your restaurant, or stay at your AirBNB, customers are going to look at reviews first. What is social proof? Influencer endorsements.

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Hootsuite

MARCH 9, 2020

While people keep their eyes on the big-name platforms for signs of saturation, user alienation, and stagnation, LinkedIn continues to own and grow its valuable niche. LinkedIn user statistics. LinkedIn has 675 million monthly users . To put that number in context, Instagram currently has 1 billion users , and Facebook has 2.5

User-Generated 145

User-Generated Marketing Marketers Education 145

Hootsuite

NOVEMBER 4, 2019

Facebook user stats. General Facebook stats. billion monthly active users. Teen users have never known a world without Facebook. Facebook user stats. But that demographic balance is shifting as Facebook’s user base starts to skew older, as evidenced by the Facebook stats below. Facebook usage stats.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

CXL

OCTOBER 31, 2022

A 2019 Microsoft survey found similar results, with 89% of respondents saying they want to give feedback to companies. Create product and marketing initiatives to employ the personas ? It’s a process of asking qualitative questions and categorizing answers based on customer challenges and product features.

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85

Neil Patel

NOVEMBER 26, 2019

At its core, it is the combination of hardware, software, user experience, and machine/human interaction and learning, all of these things becoming the idea of using a computer or internet-enabled device, without necessarily consciously using it. They are doing this by integrating products everywhere. Using tools like Jetson.ai.

eCommerce 145

eCommerce Gen Z User-Generated Manufacturing 145

Hootsuite

NOVEMBER 3, 2020

If you’re a business with products to sell, this info probably makes you feel like that dollar-sign-eyes-green-tongue emoji. Social commerce is the process of selling products directly on social media. 81% of shoppers research products on Instagram and Facebook, and shopping is a top priority for 48% of Pinterest users.

Branding 145

Branding Gen Z Shoppers Price 145

Econsultancy

MARCH 4, 2022

Juniper Research predicts that this growth will be driven by “retailers offering compelling omnichannel retail experiences that increase user ecommerce spend”, and that online, mobile and physical retail locations will all be instrumental to retailers’ future success. 2021 product subscriptions drop notably in the US.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Econsultancy

JANUARY 28, 2022

For the first time, many customers turned to digital channels to track down products they had previously bought offline. It is about ensuring that your products, services and experiences are so good that those who have shopped with you before will return again and again in years to come. Customer nurturing is a long-term strategy.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Search Engine Land

OCTOBER 4, 2022

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. It had a 0.6%

Shoppers 113

Shoppers Retail Finance User-Generated 113

Neil Patel

FEBRUARY 11, 2021

Both options allow brands to reach a targeted audience with specific products and create an immersive shopping experience that’s harder to achieve with a traditional store. Whereas your main website is something of a catch-all, accommodating lots of different people with a wide range of products, your virtual pop-up shop can be more focused.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Use Insider

AUGUST 11, 2022

In the previous section, we saw how mobile users contributed to a huge majority of the sales during Singles Day marketing campaign in the previous years. Here’s something even more interesting: only 51% of the consumers in the Southeast Asian market, who are the target audience for Singles Day sales, are active mobile users.

Shoppers 52

Shoppers Real Estate Customer loyalty Retail 52

Neil Patel

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Google discovered a glitch that allowed third-party apps to access the private information of 500,000 Google Plus users. billion monthly active users. On average, 1.82

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. As you can see, in addition to providing their data, users can check consumer reviews, discover brand information and, of course, schedule their service in a fast and practical way. Visual Content.

Market Trends 118

Market Trends Content Marketing Gen Z User-Generated 118

Econsultancy

DECEMBER 3, 2021

Markdowns over the last year and a half have prompted online shoppers to discover a wider range of products and migrate to alternative brands. While Shein does not officially disclose its revenue,  Forbes estimates  the company generates more than US$10 billion annually (~£7.3 million in sales during Q3 2020 to $582.6

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Content Marketing Institute

FEBRUARY 5, 2019

For instance, as CMI founder Joe Pulizzi pointed out years ago, the LEGO Movie entertained mass audiences and earned millions in revenue as a traditional feature film; but it also performed strongly as a marketing vehicle by winning the hearts and minds of a new generation of prospective LEGO consumers. But few banks give off youthful vibes.

Branding 96

Branding Millennials Entertainment Transform 96