Sprout Social

MAY 12, 2025

Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%). BookTok has grown significantly over the years.

Gen Z 69

Gen Z Transform Fashion Food 69

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Sprout’s 2019 #BrandsGetReal Report found that 70% of consumers then believed it was important for brands to have a public stance on social and political issues. Sound familiar?

Gen Z 98

Gen Z Branding User-Generated Influencer Marketing 98

Hootsuite

JUNE 26, 2019

14 social media best practices for 2019. Millennials, single moms, kids with kanines? share posts to promote your business , convert readers, and generate profits. ? Use the Promotions section to figure that out. See too, engagements, impressions and promotions for your tweets for a given time period. Get Started.

User-Generated 112

User-Generated Analytics Millennials Copywriting 112

Sprout Social

APRIL 21, 2020

— Lauren Alexis Fisher (@LaurenAlexis) April 10, 2019. Environmental groups, active since the 1960s, were the first to promote sustainable living but the movement failed to gain significant momentum until recently. A post shared by EILEEN FISHER (@eileenfisherny) on Sep 26, 2019 at 2:29pm PDT.

Retail 139

Retail Gen Z Fashion Millennials 139

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Martech

APRIL 5, 2022

Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. Google ) 70% of young Millennials and 69% of older Millennials said they would choose a brand over a competitor if it demonstrates inclusivity. McKinsey ).

Gen Z 117

Gen Z Millennials Customer Acquisition Advertising 117

Hootsuite

MARCH 2, 2020

Pinterest closed out 2019 by overtaking Snapchat as the third-biggest social network in the United States. In fact, eMarketer had projected Pinterest would close 2019 with 82.4 Snapchat did not release MAU figures, but reports 86 million daily active users for Q4 2019. Pinterest’s revenue topped $1 billion in 2019.

Marketers 145

Marketers Marketing Advertising Advertisers 145

Sprout Social

JANUARY 27, 2020

While it was the third most downloaded app worldwide in Q1 of 2019 , it had surpassed Messenger to become the second most downloaded app during Q3 of the same year. By November 2019, the app had amassed over 1.5 By October 2019, they had collectively spent $23.1 That’s exactly what Chipotle did to promote their brand on TikTok.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Marketers 145

Hootsuite

MARCH 2, 2020

But it still manages to befuddle many a millennial and Baby Boomer. — sarah fowerbaugh (@sarfow11) August 12, 2019. Check out the TikTok Top 100 of 2019 here. TikTok was installed more than 738 million times in 2019, making it the second most downloaded app of the year, surpassed only by Whatsapp.

Branding 145

Branding User-Generated Promotion Advertising 145

Sprout Social

SEPTEMBER 29, 2020

increase in usage since 2019. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Cross-promote content from other platforms. This essentially creates user-generated content that is promoting your brand to their audience.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. 2019 was a big year for messaging. Citadel used traditional public social feeds to promote the tournament and create excitement. Posted by Headspace on Tuesday, November 26, 2019. Millennials are feeling particularly bleak.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

DECEMBER 17, 2019

ones with more than 250,000 subscribers) in the first week of 2019, they found that only 33% of the videos those channels uploaded were in English, and only 17% were completely in English. This number has increased 40% in the five years between 2014 and 2019. This is according to Alexa, as of late 2019.

Advertising 145

Advertising Advertisers Marketers Marketing 145

Hootsuite

JANUARY 7, 2020

In May 2019, Instagram overhauled the Explore page to make it easier for users to take deep dives into their niche interests. Because, even though Instagram isn’t showing like counts anymore , you can still get a sense of what’s working for other brands just by seeing what the algorithm promotes. Millennials did!

Millennials 145

Millennials User-Generated B2C Fashion 145

Hootsuite

DECEMBER 2, 2019

Use the other 20% to promote your brand or sell your products. — Twitter Business (@TwitterBusiness) August 19, 2019. Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat. But the data shows that 84% of millennials still use Facebook.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hootsuite

DECEMBER 10, 2019

That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. Promoted Pins. Promoted video pins, carousel, and app pins are also available.

Millennials 145

Millennials Fashion Promotion SEO 145

Neil Patel

MARCH 25, 2021

With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. Remember, your target market on TikTok is mostly Gen Z’ers, millennials, and Generation Alpha. You can also promote discount codes or sales in your TikTok bio.

Product 141

Product eCommerce Millennials User-Generated 141

Neil Patel

MARCH 22, 2021

He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Sprout Social

FEBRUARY 14, 2020

Millennials are at it again. ??. A post shared by Square (@square) on Aug 1, 2019 at 11:36am PDT. A post shared by Square (@square) on Nov 21, 2019 at 6:55am PST. Instagram is also the primary channel for Square’s promotional content, such as the 12 Days of Square contest run during the holiday season. Link in bio.

Millennials 131

Millennials Price Energy Food 131

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok was the most downloaded app in 2019 and 2020, racking up over three billion downloads so far. In fact, the app has become synonymous with fun, "snackable" content that attracts Gen-Z and millennial audiences. It also boasts 1.2

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. In 2019, Apple distinguished Kuaishou as a global app that was defining mobile video storytelling trends.

Gen Z 144

Gen Z Millennials User-Generated eCommerce 144

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. billion in 2019. What about results?

CMO 140

CMO Marketers Marketing SEO 140

Hubspot Marketing

JULY 26, 2023

Skims initially launched in 2019, offering shapewear and intimates. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items.

Gen Z 98

Gen Z Millennials Law Fashion 98

Marketing Insider Group

SEPTEMBER 14, 2020

Content is one of the most efficient ways to promote a business. Starting in June of 2019, roughly 94% of internet searches began to occur on Google. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Content Marketing Institute ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hootsuite

JANUARY 15, 2020

Source: Digital in 2019 report. One in two users have made a purchase after spotting a Promoted Pin. One out of every two millennials use Pinterest every month. 59% of millennials have discovered products on Pinterest. 78% of American women use social media vs 65% of American men. billion people now have mobile phones.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Adobe Experience Cloud Blog

OCTOBER 29, 2019

The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base. Help Your Customers Live Their Values.

Customer 93

Customer Millennials Thought Leadership Promotion 93

Hubspot Marketing

NOVEMBER 5, 2019

Free Promotion. Paid Promotion. As a Facebook advertiser , you can either promote a post you've already created to ensure that it shows up on feeds of users in your demographic, or you can create native ads that might show up in feeds or on Facebook's sidebars. Here are a few examples. Facebook Ads has a solid track record.

Shoppers 143

Shoppers Product Gen Z Promotion 143

Hootsuite

NOVEMBER 4, 2019

They found that in 2019, the biggest change in use was for those born in 1945 or earlier. In 2019, that number rose to 37%. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. It’s okay to promote them in about 30%of your posts. — Facebook (@facebook) March 8, 2019.

User-Generated 112

User-Generated Marketers Marketing Advertising 112

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. Brands sold at retail also may have an end-cap promotion, advertise the products in the circular, have a two-for-one deal, etc. Conclusion.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketers 111

Hubspot Marketing

DECEMBER 7, 2022

For instance, take a look at this video, which is part of a Spotify advertisement campaign from 2019, “Let the Song Play.”. The brand voice matches its target audience perfectly: youthful millennials and Gen-Zers who care about makeup as an opportunity for authentic expression. As you can see, Spotify doesn't take itself too seriously.

Branding 143

Branding Millennials Fashion Communications 143

Martech

FEBRUARY 2, 2022

Denny’s began a Name, Image and Likeness (NIL) program featuring student athletes last fall, when it included football’s “often-forgotten” offensive linemen in the brand’s cross-collegiate All-Pancaker Team promotion. Belibi dunked twice in games last season, and won the 2019 High School Slam Dunk competition. Image: Denny’s.

Gen Z 104

Gen Z Customer Millennials Law 104

Hootsuite

NOVEMBER 13, 2019

Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. This is number is way bigger than the ones reported by baby boomers, Gen Xers, and even millennials. Before making a purchase, Gen Zers are two times more likely than Millennials to turn to YouTube.

Gen Z 111

Gen Z Millennials User-Generated Marketers 111

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. Engagement for static photos has decreased by 44% since 2019, around the time Reels made its debut. 44% of users surveyed use Instagram Stories to promote products or services. More than half of the global Instagram population is 34 years of age or younger.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hootsuite

JULY 24, 2019

As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people. Posted by Tattoodo on Sunday, February 17, 2019. Once it became clear they were achieving high engagement, they were promoted as ads. Posted by Nuud Care on Saturday, June 8, 2019. SESSIONS ????Ross Ross Nagle Tattoos ??

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Sprout Social

AUGUST 29, 2019

For the first time earlier this year, Twitter shared insight into its daily active users number, which at the time checked in at 126 million, and has since increased to 139 million monetizable daily active users in Q2 2019. 38% of U.S. adults aged 18-29 use Twitter. teens surveyed in 2018 reporting that they use Twitter.

Gen Z 111

Gen Z Millennials Analytics Advertising 111

Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. Concerns around climate change have been one of the major themes of 2019 as an increasing number of individuals and corporations make a commitment to lessen their impact on the environment. Quick Takeaways.

Millennials 111

Millennials Event Marketing Food Entertainment 111

Hubspot Marketing

SEPTEMBER 24, 2019

Promoted tweets, influencer trips, and Tasty videos are all examples of digital marketing and how expansive it’s become. A post shared by McDonald's (@mcdonalds) on Sep 18, 2019 at 9:00am PDT. Digital marketing is any marketing a company conducts online, such as paid social media ads, email marketing, and PPC advertising. for our ???

Traditional Marketing 111

Traditional Marketing Digital Marketing Direct Mail Marketers 111

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. EditorStahl #CMWorld Click To Tweet. Beverly Jackson , MGM Resorts International.

Content Marketing 99

Content Marketing Health Millennials Entertainment 99