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Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. One guarantee about social media event promotion? Post a countdown on Instagram Stories.

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The Ultimate Guide to Successfully Rebranding in 2019

Hubspot Marketing

Market repositioning -- brands are designed to connect companies with their customers, so if you reposition your business to target a completely new customer profile -- whether through product, place, price, or promotion -- your brand will need to follow suit. That's not to say that a partial rebrand can't be effective.

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The Ultimate Guide to Product Marketing in 2019

Hubspot Marketing

It’s about promoting the company and brand as a whole, including the products that are sold. Price your product. Price Your Product. As a product marketer, you’ll also have to contribute to the discussion of the price of your product. Either way, you can consider competitive vs. value-based pricing.

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How to Create a Profitable Amazon Marketing Strategy for 2019

Hubspot Marketing

They also use it to check prices ( 90% of consumers use Amazon to price check a product), discover new products ( 72% of consumers visit Amazon for product ideas), and start product searches ( 56% of consumers visit Amazon before any other site). In today’s e-commerce universe, Amazon is a behemoth.We

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This day in search marketing history: February 25

Search Engine Land

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

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Digital out-of-home (DOOH) advertising trends 2019

Bannerflow

Adding dynamic content that changes within a DOOH ad such as real-time product listings, the latest pricing, and even live video is set to become easier and easier. For example, PHD, partnered with Clear Channel and parenting publisher ChannelMum.com to promote Nick Jr. This change is already taking place in London.

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How to Be a Nanoinfluencer and Make Money With Under 10,000 Followers

Hootsuite

You’ve come to the right place! They partner with brands to promote products to a smaller and more specific audience. Megan is using her time in the spotlight to promote small businesses. Colin uses his influence to promote businesses and causes outside the bakery. Not sure what a nanoinfluencer is?