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How social listening increases customer advocacy: 6 examples

Hootsuite

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. Consumers trust what other consumers say over a brand’s own marketing. Get started Do it better with Hootsuite , the all-in-one social media tool.

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10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

Hubspot Marketing

My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. On the other hand, if you're in a fashion or social media marketing firm, you should be creative and visual. The same is true for companies.

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The Ultimate Guide to Expert Event Content Curation

Scoop.it!

The curated content can be shared across various social media marketing channels, be used in email newsletters, posted on a website, and others. For instance, an event content curator might select specific snippets of presentations by event speakers then post them on social media. Make them short, too.

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One to watch: What is Bluesky?

Sprout Social

Heres a quick history of Bluesky: 2019: Started as a research project inside X (formerly Twitter), led by then-CEO Jack Dorsey. The goal: Explore how social media could be more open and user-driven. From its custom feeds to its ad-free model, Bluesky is carving out a niche in the social media world.

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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

According to Sprouts 2024 Influencer Marketing Benchmarks Report , TikTok influencers in the travel space have an average engagement rate of 3.36%. Travel TikTok Ads with an interactive promotional add-on are 5x likelier to move Australian users through the entire sales funnel. BookTok has grown significantly over the years.

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What is Bluesky and How Does It Work? [The Beginner’s Guide]

SocialPilot

But, the only way to ensure the authority of these bold claims is to explore the Bluesky social media app. So, whether you’re looking for a fresh alternative to promoting your brand on traditional social media platforms or just eager to experiment with Blueskys functionalities , we’ll walk you through the app.

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How the YouTube algorithm works in 2025

Hootsuite

For example, you can attract views from YouTube ads, external sites, cross-promoting on social media , and partnerships with other channels or brands can all help you earn views and subscribers, depending on your strategy. Get scheduling, promotion, and marketing tools all in one place for your entire team.