Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 127

Gen Z Millennials eCommerce Social Media Marketing 127

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. Digital transformation is in full swing.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Hootsuite

MARCH 11, 2020

LinkedIn is the biggest social platform that caters directly to business professionals. It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. LinkedIn general demographics. Source: Digital 2020. LinkedIn gender demographics.

Social Media Marketing 139

Social Media Marketing Gen Z User-Generated Education 139

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Social media marketing for insurance companies offers the ability to address those concerns. Consumers are often price-sensitive.

Social Media Marketing 89

Social Media Marketing Gen Z Education Health 89

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 102

eCommerce Gen Z B2C Shoppers 102

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 133

Gen Z Millennials User-Generated Advertising 133

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. If you’re looking to dig deeper, we’d recommend starting with these solid gold resources: Hootsuite’s Social Media Trends 2020. since 2019).

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

Gen Z 126

Gen Z Millennials Price Social Media Marketing 126

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. 2020 changed everything: the way we communicate, the way we shop, the way we greet one another. It also changed how we use social media. What social networks are doing.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Hubspot Marketing

NOVEMBER 1, 2022

As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. They saw it as a platform for Gen-Z to make short, funny videos.

B2C 130

B2C Gen Z Marketing Marketers 130

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. But now, shortly after TikTok's first birthday, we know a lot more about it as sites like Digiday , AdWeek , and our own Marketing Blog regularly cover it. She has 34.4

Gen Z 144

Gen Z Entertainment Millennials Advertising 144

Econsultancy

DECEMBER 6, 2021

Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Analysis indicates that combined spend on these platforms grew by 43% year-on-year during Q3 2021, matching the peak seen in 2020’s golden quarter.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

OCTOBER 27, 2020

The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms. However, social media isn’t the only aspect of digital that’s delivering impressive numbers. Worldwide social media users: 4.14 Essential headlines.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Hootsuite

JANUARY 15, 2020

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. Craft a compelling message. Okay, maybe some.).

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

JANUARY 13, 2021

But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy. In fact, it’s one of the many social media trends your brand will want to understand. from AskReddit.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 121

Gen Z Influencer Marketing Social Media Marketing Finance 121

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. Create a YouTube channel for business.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Hubspot Marketing

MAY 9, 2022

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022?

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Social listening. Now that’s a social ROI to get behind.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. With half a billion people using Stories every single day, it’s clear that Stories are an important channel for brands. users in 2020. The social network saw 20.4%

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Rock Content

MAY 10, 2024

Social media shopping is one of 2024’s hottest digital marketing trends for good reasons. Consumers love it because it’s easy and convenient, and brands are on board with it because it allows them to close sales without also having to lure customers away from the original point of discovery.

Shoppers 74

Shoppers Gen Z Digital Marketing User-Generated 74

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Gen Z 106

Gen Z User-Generated Branding Education 106

Buffer Marketing

FEBRUARY 21, 2023

In 2020, we moved to our events being held almost exclusively virtually, which lowered the bar even more for how easy it was to do. In 2022, our events welcomed more than 1,100 attendees, not only giving an incredible platform to diversity thought leaders who may not have found one elsewhere, but helping grow our own brand equity and reach.

Gen Z 99

Gen Z Branding PR Marketing 99

Hubspot Marketing

JULY 18, 2022

According to HubSpot Blog Research, Facebook is the most popular social site for purchasing products, with 36% of consumers reporting they'd purchased a product directly from the platform. In 2020, Facebook launched Facebook Shops , a free ecommerce tool designed to "create a mobile shopping experience for their audiences." abbottlyon.

Gen Z 127

Gen Z eCommerce Fashion Retail 127

Hootsuite

APRIL 7, 2022

Interest in TikTok continues to surge, with no signs of slowing down: Despite those staggering statistics, brands have been slower to embrace the platform. In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges.

Gen Z 142

Gen Z Finance User-Generated Transform 142

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. Engagement is key to retaining loyal customers who can vouch for your brand.

Gen Z 121

Gen Z User-Generated Social Media Marketing Millennials 121

Hootsuite

MAY 2, 2022

This Instagram Reel serves as a reminder to social media marketers that sometimes the simplest ideas are the most effective and speaks to the video’s format as being to communicate an idea or practice without actually using any words. In 2022, Instagram users will be on the platform for 30 minutes per day. Source: Google Trends.

Gen Z 130

Gen Z Social Media Marketing Digital Trends Fashion 130

Hootsuite

NOVEMBER 3, 2020

Social commerce vs. e-commerce. E-commerce refers to a shopping experience via a website or dedicated branded app. Social commerce , by definition, allowing the customer to make their purchase within their social media experience. Social commerce is not e-commerce. Social commerce is also not social selling.

Branding 145

Branding Gen Z Shoppers Price 145

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. More than 50% of social media marketers create content for YouTube. YouTube helps about 90% of the viewers to discover new brands or products. Around 77% of marketers create video content for IGTV.

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 143

Gen Z eCommerce Shoppers Millennials 143

Hootsuite

AUGUST 30, 2023

You heard that right — there’s another social media app in town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media marketers yet another platform to learn about. In its first few months, Lemon8 was one of the most downloaded lifestyle apps in the United States, generating 4.1

Gen Z 88

Gen Z Fashion Food User-Generated 88

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to market on Twitch: 3 methods. 4 quick tips for successful Twitch influencer marketing.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hootsuite

APRIL 7, 2021

While there are plenty of ad-hoc studies and industry benchmarks out there, every brand is unique because every audience is unique. In general, posting when your followers are online is key, because the Instagram algorithm prioritizes recency. People spent 30 minutes on Instagram every day in 2020 (up from 26 minutes per day in 2019).

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. This signals a huge window of opportunity for marketers and advertisers. The good news? What are Instagram Reels?

Gen Z 117

Gen Z Entertainment Law Fashion 117

Sprout Social

APRIL 12, 2022

Consumers continue to hold their favorite brands and businesses accountable for social and political issues. According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda. Social media and public relations: What you need to know.

Communications 103

Communications PR Gen Z Analytics 103