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Navigating social media marketing in an election year

Sprout Social

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out?

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The 8 Best Social Media Marketing Companies of 2020

Neil Patel

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

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Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). But that’s a little easier said than done.

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The 15 Best Hashtag Generator Tools For Smart Social Media Marketers [2023 Update]

Jeff Bullas

MetaHashtags Last but not least, MetaHashtags is a relatively new hashtag tool that was released in 2020. In fact, this is an excellent way to get people talking about your brand and create a unique feed on Instagram that allows users to check out your brand, business, creative endeavor, or whatever else you use Instagram for.

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21 Snapchat Stats That Matter to Social Media Marketers

Hootsuite

That’s because social media statistics tell marketers how users are interacting with the platform. Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. Snapchat is the world’s 13th most-popular social media platform.

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Looking ahead: 9 predictions for social media marketers in 2021 and beyond

Sprout Social

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built.

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How to start and grow a social media marketing agency

Sprout Social

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. Modern agencies offer services that include creative, strategic and tactical support across social channels. The same goes for creating your social media marketing agency.