Hootsuite

JANUARY 15, 2020

That means choosing the right social platforms for their brands. The best way to choose the right platform for your brand is by taking a look at the demographics. The best way to choose the right platform for your brand is by taking a look at the demographics. General social media demographics. Monthly active users: 2.44

Gen Z 145

Gen Z Millennials User-Generated Education 145

Set Up

APRIL 16, 2024

Why is video so appealing to brands? Brands are able to showcase their personality in a way static ads and content can’t get across. Also, video allows brands to be more informal, allowing content to be made cheaper and faster. There is no denying that Millennials and Gen Z have immense purchasing power.

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hubspot Marketing

JULY 26, 2023

In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. With over 5.2

Gen Z 89

Gen Z Millennials Law User-Generated 89

Hootsuite

JANUARY 7, 2020

the closest thing to free reach and engagement an Instagram brand can get). The Instagram Explore page is made up of photos, videos, Stories—and, of course, products—tailored for each user based on “the people you follow or the posts you like,” according to Instagram. Shop is a personalized feed of shoppable posts from brand accounts.

Millennials 143

Millennials User-Generated B2C Fashion 143

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. TikTok has 689 million monthly active users.

Gen Z 138

Gen Z User-Generated Millennials Marketing 138

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. Shorter videos are great for establishing an initial connection where you can introduce your brand or product. In fact, 83% say the optimal length is under 60 seconds.

Branding 117

Branding Video Marketing Millennials B2C 117

Marketing Insider Group

DECEMBER 30, 2014

Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas. trillion by 2020.

Millennials 95

Millennials Content Marketing Finance User-Generated 95

Hootsuite

NOVEMBER 4, 2019

Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. General Facebook stats. Facebook user stats. General Facebook stats. billion monthly active users. Facebook turns 16 in 2020. Teen users have never known a world without Facebook. Facebook user stats.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 133

Gen Z Millennials User-Generated Advertising 133

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. The ages of those considered to be in Generation Z vary by source. What Is Unique About Generation Z? Generation Z isn’t just unique because they’re digital natives.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Hootsuite

MAY 31, 2022

Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. If you’re looking for higher-spending millennials, for example, try Pinterest. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. 433 million users are nothing to sniff at either.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Hubspot Marketing

JUNE 21, 2022

Another marketing tactic non-profit organizations use is user-generated content. Social proof is used in marketing all the time to foster trust between a brand and its target audience. Brands often do this by sharing customer reviews. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials.

Non-Profit 125

Non-Profit Gen Z Millennials User-Generated 125

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hootsuite

AUGUST 30, 2022

Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats. Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. The app launched in 2020 but has recently become popular with Gen Z.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Neil Patel

MARCH 25, 2021

TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. Tapping into this diverse market offers a lucrative opportunity for brands.

Product 141

Product eCommerce User-Generated Millennials 141

Hootsuite

NOVEMBER 3, 2020

E-commerce refers to a shopping experience via a website or dedicated branded app. Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love.

Branding 145

Branding Gen Z Shoppers Price 145

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z 121

Gen Z User-Generated Social Media Marketing Millennials 121

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products. YouTube helps about 90% of the viewers to discover new brands or products.

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” The line between Gen Z and millennials isn’t the only one that’s blurring. In 2020, 14.4 In 2018, 18.4

Gen Z 122

Gen Z Millennials Marketing Marketers 122

Hubspot Marketing

APRIL 9, 2024

Consistently Post on X " 66% of marketers will keep their brand on Twitter/ X." ( HubSpot ) Despite Twitter’s rebranding to X and extensive layoffs last year by owner Elon Musk, the majority of marketers intend to keep their brand on X. Here are some social media ad trends you need to know. There are many ways to work with influencers.

Advertising 80

Advertising Advertisers PR Millennials 80

Hubspot Marketing

JANUARY 5, 2021

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video. This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand.

Gen Z 144

Gen Z User-Generated Real Estate Education 144

Hootsuite

MAY 28, 2020

With knowledge of global Twitter user demographics you’ll have a clearer picture of who your brand can reach here. Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business. Where do Twitter users reside?

Social Media Marketing 145

Social Media Marketing Education User-Generated Millennials 145

Neil Patel

SEPTEMBER 21, 2021

percent of US consumers choosing the option as of July 2020. PayPal’s offering integrates with the PayPal wallet, allowing users to easily manage payments. It may also drive higher average order values as users may be more willing to buy that extra shirt or try a new cologne when they can split up payments.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Branding 100

Branding Millennials Fashion User-Generated 100

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. Build brand loyalty.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. You only need 50 users to start promoting your ads, and you can say hello to untapped niche audiences.

Pharmaceutical 94

Pharmaceutical Whitepaper Millennials User-Generated 94

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Ultimately, we haven't written much about them for a reason: Because these apps aim to offer safe spaces for users to share their most authentic selves, we don't really think there's a place for brands or marketing on them just yet.

Gen Z 101

Gen Z User-Generated Millennials Marketing 101

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Customer 113

Customer Gen Z User-Generated Health 113

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. As of 2019, 79.5% households.

Millennials 111

Millennials Shoppers Food User-Generated 111

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. It wasn’t until the first US COVID-19 case was reported on January 21, 2020 that we saw the topic volume surrounding the virus gain traction worldwide.

Branding 108

Branding Transform Gen Z Entertainment 108

Girl Power Marketing

SEPTEMBER 30, 2021

From launch to 1 billion active users, TikTok needed only 5.1 Only Facebook Messenger has beaten this time to 1 billion, and it had the benefit of registered Facebook users on its side. At launch, TikTok offered no advertising opportunities for brands. In fact, for some time, brands couldn’t even open verified accounts.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Rock Content

JANUARY 18, 2021

And no other year showed how important it is to quickly adapt strategies as 2020. 2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Keep reading to see the following 12 trends! Content Experience.

Market Trends 118

Market Trends Content Marketing Gen Z User-Generated 118