Neil Patel

SEPTEMBER 1, 2020

And where does that leave you, a business owner eager to reach Google’s top pages, generate qualified traffic, and drive sales? We generate millions of organic search traffic—about 3.5 Over 31% of smartphone users across the world use voice technology at least once weekly. million to be precise, to my blog.

SEO 137

SEO eCommerce Thought Leadership User-Generated 137

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 123

Branding Gen Z User-Generated Shoppers 123

Search Engine Land

FEBRUARY 1, 2023

As a result, the video game industry was one of the many to thrive , with a 20% YoY revenue increase from 2019, and reaching over $179 billion in global revenue in both hardware and software for 2020. billion by the end of the year, it’s a great opportunity for brands to get in on some of that revenue. The answer is mobile.

Gen Z 90

Gen Z Advertising Advertisers Branding 90

Rock Content

MAY 14, 2020

However, contrary to what happened some time ago, it is not enough to create a value offer to the user and hope they to be convinced about the benefits. However, it is necessary to adopt techniques that act persuasively , creating an excellent experience, and conveying confidence in relation to the brand. That’s because the 4.0

Transform 126

Transform User-Generated Education Digital Marketing 126

Hubspot Marketing

JUNE 22, 2020

Fast forward to 2020, and websites do a whole lot more than attract visitors. Website Performance Data (2015 vs 2020). 2020: new data from over 250k unique websites graded. The average website grade in 2020 is a D+ (67 out of 100). Websites should load faster in 2020 than they did in 2015. over five years.

SEO 95

SEO Shoppers User-Generated Retail 95

Neil Patel

SEPTEMBER 20, 2020

I didn’t know how to build traffic, generate leads, or boost revenue for my business. We work with small, local mom and pops businesses all the way up to large, multinational brands with locations all over the world. What sets BrightLocal apart is the fact that they offer software and services to both brands and agencies.

SEO 130

SEO User-Generated Advertising Advertisers 130

Rock Content

SEPTEMBER 18, 2020

This scenario also creates an opportunity for brands that work with content: they can use live streaming tools to provide outstanding experiences to keep customers returning. By entertaining your users with streaming sessions , you can interact with them, create a long-term relationship, and engage them even more.

User-Generated 102

User-Generated Analytics Entertainment Branding 102

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 107

Communications Branding User-Generated Customer loyalty 107

Neil Patel

NOVEMBER 4, 2020

They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. Marketing that generates sales on Amazon is highly competitive. How you manage your Amazon account goes a long way in determining how much sales your store can generate on the platform in the long-term.

Shoppers 139

Shoppers Transform Marketing Marketers 139

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. 22 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. From creative powerhouses to organizational wizards, these brands harnessed AI to revolutionize how we work, play, and create.

Branding 52

Branding Transform User-Generated Analytics 52

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. This is a simple, no-frills tactic that any product-based brand can execute.

Branding 109

Branding Retail User-Generated eCommerce 109

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. So what does this mean for your brand?

User-Generated 93

User-Generated Influencer Marketing Promotion Branding 93

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Brand monitoring vs. social monitoring. Why brand monitoring matters.

Branding 139

Branding User-Generated Health Communications 139

Rock Content

JULY 24, 2020

For this post, we have selected the 14 most crucial Content Marketing metrics to follow in 2020. Unique pageviews determine how many times each user has viewed a page. After all, the same user can view a page several times during a visit. In general, this number doesn’t translate how many times someone has visited a page.

Content Marketing 76

Content Marketing User-Generated Marketing Marketers 76

Rock Content

JUNE 18, 2020

The year 2020 threw a curveball at us. Using the internet to promote a brand and reach the public will be more relevant to the success of brands from now on. To help you evaluate and replan your campaigns, we will show you some great approaches to improve your visibility and lead generation. Keep reading! A tip to start.

Marketing Strategy 72

Marketing Strategy User-Generated Marketing Marketers 72

Bannerflow

NOVEMBER 16, 2021

E-commerce and online shopping saw a huge increase in sales during 2020. In 2020, US consumers spent a whopping $9 billion on the web. UK customers in 2020 spent £2 million-a-minute in record sales on Black Friday – the first time that revenue was higher online than in-store due to the pandemic. billion being spent.

Retail 98

Retail Advertising Advertisers Branding 98

Many Chat

APRIL 17, 2023

With more than 2 billion monthly active users, Instagram is marketed as the destination where people connect with friends, brands, and things they love. 6ft6 Wine used a 12-day giveaway strategy to generate 1,295 leads in 12 days with zero ad spend. Why use Instagram for eCommerce? via chat app, text) than one that I cannot.”

eCommerce 98

eCommerce Promotion Branding User-Generated 98

Hubspot Marketing

SEPTEMBER 19, 2022

But how exactly are brands leveraging it? Participating users could visit three pop-up events dedicated to the brand’s three summer cocktails. The benefit of hosting an immersive virtual pop-up event is that it’s accessible to all, which allows the brand to reach a wider audience. Virtual Experiences. Patrón Spirits.

Branding 91

Branding Fashion Shipping User-Generated 91

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Marketing Insider Group

NOVEMBER 30, 2021

That’s brand awareness in action. Brand awareness , or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces. Consumers are inundated with advertisements and other brand messages every hour of every day. So how do you know if your company has brand awareness?

Branding 119

Branding Food User-Generated Advertising 119

Sprout Social

JUNE 8, 2021

Creators are also capturing the attention of brands and social networks, who see opportunities to expand their consumer base and collaborate on content. For starters, consumers are loyal to creators , regularly returning to their favorite creator channels over top brand outlets on Youtube. Hear me out….

Branding 126

Branding Price User-Generated Place 126

Rock Content

MARCH 25, 2020

Take a look at these 2020 Digital Marketing trends to learn which ones can be applied to reach your company’s goals. This strategy focuses on building content that will help customers engage with a brand and make purchasing decisions. Below, you’ll see the most important Digital Marketing trends for content in 2020.

Market Trends 80

Market Trends Digital Marketing Inbound Marketing User-Generated 80

Marketing Insider Group

JANUARY 21, 2020

And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. If your goal is to increase lead generation from content, then you’ll be planning a lot of gated content, so you’ll need to budget for a landing page creator platform and ad spend for channels like social media.

Content Marketing 115

Content Marketing Thought Leadership Influencer Marketing Marketing 115

Rock Content

MAY 29, 2020

It also helps to build a positive and trustworthy image for your brand. In a Content Marketing context, the most important unique visits are those at the company’s blog and lead generation content, such as ebooks, webinars, and videos. How many pages does an average user visit when they come to your blog? Pageviews.

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Marketing Insider Group

JUNE 22, 2020

Not every piece of content can be solely for lead generation. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy. Then brands need to map content to each stage of buyer journey and fill the gaps. Understand user intent in search. Transactional describes typing in a brand.

Market Trends 114

Market Trends Content Marketing Customer Journey Transform 114

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? billion users worldwide. Adobe notes the creator economy saw significant growth in 2020 — the year over 1 in 2 creators (52%) began posting social content, according to the study. There are 7.5 million active sellers on Etsy. Let's explore.

Branding 124

Branding Marketing Marketers Marketing Mix 124

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Rock Content

MAY 26, 2020

A common challenge for professionals working with Digital Marketing is to generate leads and, consequently, sales. You can capture the user’s attention with greater ease by providing constant updates on the same page. A Microsoft study shows that the online user’s attention span is getting shorter, averaging 8 seconds.

User-Generated 90

User-Generated Digital Marketing Price Marketing Plan 90

Hootsuite

APRIL 22, 2020

Users share comments and likes that you can respond to in real time. But “getting real” is exactly what viewers love: this is a chance for them to see you (or your brand) on a personal level. Good news for brands — or humans! — — Khan Academy (@khanacademy) April 20, 2020. Reasons to go live on social media.

Promotion 145

Promotion User-Generated Product Branding 145

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Non-Profit 68

Non-Profit CMO SEO Promotion 68

Rock Content

MAY 28, 2020

So if you’re having trouble generating engagement with your leads and your conversion numbers aren’t so high, how about finding out how to increase sales with webinars ? Your brand strengthens its presence in the segment, and more deals are closed. Brand awareness. Generates greater engagement. Check it out!

User-Generated 76

User-Generated Digital Marketing Promotion Marketing Plan 76

Martech

FEBRUARY 25, 2022

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with many successful D2C brands, focusing their efforts centrally on Amazon to build customers and awareness.

Branding 93

Branding Logistics Retail CMO 93

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 134

Gen Z Millennials User-Generated Advertising 134

Rock Content

JUNE 15, 2020

It now has more than a whopping one billion monthly active users from common people, content writers and bloggers , marketers , and business owners. Remember that Instagram Stories is a kind of “slideshow” and users can watch them only for 24 hours. It would be influential in your collaboration with other brands or even influencers.

User-Generated 75

User-Generated Social Media Marketing Advertising Advertisers 75