Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. million followers, the brand’s main marketing power on the platform is seen through word of mouth and user-generated content. Though the official Skims account on TikTok has 1.1

Gen Z 91

Gen Z Millennials Law User-Generated 91

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

Gen Z 139

Gen Z User-Generated Millennials Marketing 139

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats. Reddit surpassed 330 million monthly active users in 2017. User Behavior.

Gen Z 134

Gen Z Millennials User-Generated Advertising 134

Hubspot Marketing

JANUARY 13, 2023

Which Nonprofit Marketing Channels Generate Results. The more connected we are with the community, the more families we reach, the more services we provide, and the more resources we can generate.”. Cultural nonprofits generated 53% of their online revenue from memberships , while Public Media generated 100% from memberships.

Gen Z 124

Gen Z User-Generated Millennials Marketing 124

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. The ages of those considered to be in Generation Z vary by source. What Is Unique About Generation Z? Generation Z isn’t just unique because they’re digital natives.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

JUNE 21, 2022

Another marketing tactic non-profit organizations use is user-generated content. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. According to TikTok , users made close to 75,000 donations on the platform in 2021 for causes ranging from fighting hunger to humanitarian relief efforts.

Non-Profit 114

Non-Profit Gen Z Millennials User-Generated 114

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” The line between Gen Z and millennials isn’t the only one that’s blurring. In 2020, 14.4 In 2018, 18.4

Gen Z 120

Gen Z Millennials Marketing Marketers 120

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Neil Patel

MARCH 25, 2021

TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. Bringing your brand to TikTok gives you visibility with millions of new users worldwide.

Product 141

Product eCommerce User-Generated Millennials 141

Neil Patel

SEPTEMBER 21, 2021

percent of US consumers choosing the option as of July 2020. PayPal’s offering integrates with the PayPal wallet, allowing users to easily manage payments. It may also drive higher average order values as users may be more willing to buy that extra shirt or try a new cologne when they can split up payments.

Gen Z 134

Gen Z Customer eCommerce Retail 134

SocialPilot

JANUARY 15, 2024

The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products. On average, Facebook users spend 26 minutes per day watching videos on the platform. A study by YetPo revealed that 30% of Instagram users purchased the product after discovering it from the platform.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z 111

Gen Z User-Generated Social Media Marketing Millennials 111

Hubspot Marketing

JANUARY 5, 2021

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. Short-Form Video Trends to Look Out For.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

APRIL 9, 2024

The 2020 pandemic canceled most in-person events or forced marketers to make them virtual events, putting experiential marketing in the back seat. If you’re marketing a new product this year, think outside the box and really consider your user experience. Check out this blog on how each generation shops for more ideas.

Advertising 73

Advertising Advertisers PR Millennials 73

Marketing Insider Group

OCTOBER 27, 2020

Millennials Rule. Millennials now make up the largest percentage of the U.S. Well, in 2020, buyers don’t answer the phone if they don’t know you. The research also revealed that users dismiss non-ad content that’s close to the typical ad areas. He or she is more likely to be a millennial and a digital native.

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread. Picture this.

Pharmaceutical 92

Pharmaceutical Whitepaper Millennials User-Generated 92

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. 44% of all internet users regularly look up brands on social media networks. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Customer 114

Customer Gen Z User-Generated Health 114

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Ultimately, we haven't written much about them for a reason: Because these apps aim to offer safe spaces for users to share their most authentic selves, we don't really think there's a place for brands or marketing on them just yet.

Gen Z 98

Gen Z User-Generated Millennials Marketing 98

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide.

Millennials 111

Millennials Shoppers Food User-Generated 111

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Girl Power Marketing

SEPTEMBER 30, 2021

From launch to 1 billion active users, TikTok needed only 5.1 Only Facebook Messenger has beaten this time to 1 billion, and it had the benefit of registered Facebook users on its side. Recent numbers show that nearly 10% of users are between the ages of 55 and 64. of users are over the age of 65.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Rock Content

JANUARY 18, 2021

And no other year showed how important it is to quickly adapt strategies as 2020. 2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. The Google Lens tool allows the user to use images to perform searches on the internet.

Market Trends 123

Market Trends Content Marketing Gen Z User-Generated 123

Neil Patel

JANUARY 20, 2022

Global usage of social media, which was already high, exploded during the pandemic in 2020. The type of user you will reach on Instagram or Snapchat is different from the user you will reach on LinkedIn or Twitter. You do not have the ability to customize your message based on the type of person you are interacting with.

Gen Z 90

Gen Z eCommerce Millennials User-Generated 90

Econsultancy

FEBRUARY 23, 2022

The report also yielded some interesting insights into the demographics of who is getting more involved in gaming: it found that 74% of parents in the US now play games at least weekly with their children, up from 55% in 2020’s edition of the report. Between 2019 and 2020, the number of European gamers swelled from 278.55

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Hubspot Marketing

JUNE 29, 2022

In our recent 2022 State of Video Report , we found that people were watching more videos than ever before in 2020 as many spent extended periods of time at home due to the pandemic. Short-form videos lead in usage (58%), ROI, lead generation, and engagement. Let's face it, millennials are becoming the decision-makers.

Branding 107

Branding Video Marketing Millennials B2C 107

SMA Marketing

DECEMBER 15, 2022

What's great is that statistics show users want to connect with brick-and-mortar locations online. Regardless of the preference for digital shopping, in 2020, 55 percent of shoppers online were advocates of classic stores for the purpose of checking out a product in person before purchasing. Your Website Is Your Digital Front Door.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Hubspot Marketing

MARCH 15, 2023

Here, we're going to dive into what a listicle is, how to write a high-quality article, and listicle ideas to help you generate engaging content for your readers. For example, you might read a fun listicle, like "The Top 10 Movies of 2020," or a more informational one, like "7 Steps to Build a Website." What is a listicle?

Millennials 93

Millennials CRM B2C eCommerce 93

Neil Patel

DECEMBER 29, 2020

Users are most engaged on social media when they’re entertained. You don’t even need fancy image editing software, just a free meme generator, such as Imgur. Meme generators let you search for images for your meme by filtering through popular memes or uploading your image. million followers. Memes Entertain Your Audience.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hubspot Marketing

SEPTEMBER 28, 2022

The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of. Whether you're a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose.

Gen Z 85

Gen Z Influencer Marketing Entertainment Marketing 85

Many Chat

APRIL 20, 2022

Their combined efforts generated double the leads on Instagram and a 50% conversion rate on incoming messages while minimizing acquisition costs by 30% between November 2021 and December 2021. It saw a 500% increase in meetings booked and a 150% decrease in lead cost between October 2020 and March 2021 using ManyChat. Cello Cheese.

Shoppers 98

Shoppers eCommerce Retail Real Estate 98

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. The top users on Facebook are between ages 25 and 34, and 56% are male. Source: Wyzowl.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. There are 2 types of flair: User flair.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Econsultancy

MARCH 4, 2022

From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail. billion in 2020 – a jump of 20%. billion in 2020. billion, up from 2020’s $22.9 billion in 2020. trillion globally by 2026, up from $4.9

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Econsultancy

JANUARY 28, 2022

During 2020 the ecommerce market went into overdrive. US online shopping saw ten years’ worth of growth in the three months up to April 2020. Brand loyalty among millennials, in particular, increases by 28% if personalised communications are used. Owned channels + personalisation = a winning retention formula.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Rock Content

NOVEMBER 17, 2020

Consider the millennials , for example. We are talking about an entire generation that grew up with technology all around and information at a finger tap distance. Besides, Millennials and Gen Z are used to doing detailed online research on anything they are willing to buy. What are the benefits? Qualified leads.

Gen Z 59

Gen Z Millennials Transform User-Generated 59