Hootsuite

JULY 21, 2022

ROI is a measure of all marketing actions that generate value, divided by your investment to achieve those actions. Your ROI shows you which marketing activities generate the most value. When your ROI is above 0, your marketing investments are generating money for your business. These could be: Raising brand awareness.

Promotion 113

Promotion Finance Analytics User-Generated 113

Hootsuite

JANUARY 13, 2022

billion users worldwide. If you want to harness the platform’s potential, learning how to promote your channel is a must. How to promote your YouTube channel: 30 tactics that work. And great SEO starts with understanding what users are searching for. The title is the first thing users see when they find your content.

Promotion 144

Promotion User-Generated SEO Analytics 144

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

JULY 29, 2020

Here are the new Instagram updates for July 2020. Top Instagram updates you need to know in 2020. July 2020 Instagram updates. Here are Instagram’s latest updates as of July 2020. India was TikTok’s largest user base outside China, with more than 120 million monthly active users. Source: Instagram.

Health 145

Health Food User-Generated Advertising 145

Hootsuite

FEBRUARY 10, 2020

Facebook allows users to connect with friends, family, and acquaintances across the globe. And with more than 2 billion active monthly users (yes, billion with a B), this is likely preaching to the choir since you’re probably already on the site. billion monthly active users. If not, let’s dive in. Hootsuite Analytics.

User-Generated 145

User-Generated Analytics Marketing Marketers 145

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Hootsuite

APRIL 20, 2020

In 2020 there’s no official data yet about the impact of coronavirus on Instagram use, but we’d put our money on that number going up, rather than down.). But in times of uncertainty, attentions are frayed and brands have to work just as hard. Accordingly, the algorithm bumps up posts from accounts that a user already interacts with.

Real Estate 145

Real Estate Fashion Analytics User-Generated 145

Hootsuite

NOVEMBER 4, 2019

Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. General Facebook stats. Facebook user stats. General Facebook stats. billion monthly active users. Facebook turns 16 in 2020. Teen users have never known a world without Facebook. Facebook user stats.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

Gen Z 113

Gen Z Branding Law Transform 113

Hootsuite

JUNE 23, 2020

Use them correctly and you’ll get your posts seen by more people likely to be interested in your products or brand. Everything you need to know about Instagram hashtags in 2020. Instagram hashtags can be a great way of building community online so people are motivated to engage with your brand. What are Instagram hashtags?

User-Generated 145

User-Generated PR Branding Fashion 145

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. They primarily promote their products on Facebook by tagging them in their content.

Branding 108

Branding Retail User-Generated eCommerce 108

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 130

Branding Gen Z User-Generated Shoppers 130

Hootsuite

JANUARY 6, 2020

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. For example, two-thirds of Facebook users say they visit a local business Facebook Page at least once a week. Choose your page type: Business/brand or Community/public figure. Add brand images.

Marketing 145

Marketing Marketers User-Generated Promotion 145

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 127

Gen Z Millennials eCommerce Social Media Marketing 127

Hootsuite

JANUARY 7, 2020

the closest thing to free reach and engagement an Instagram brand can get). The Instagram Explore page is made up of photos, videos, Stories—and, of course, products—tailored for each user based on “the people you follow or the posts you like,” according to Instagram. Shop is a personalized feed of shoppable posts from brand accounts.

Millennials 143

Millennials User-Generated B2C Fashion 143

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. So what does this mean for your brand?

User-Generated 92

User-Generated Influencer Marketing Promotion Branding 92

Rock Content

JUNE 18, 2020

The year 2020 threw a curveball at us. Using the internet to promote a brand and reach the public will be more relevant to the success of brands from now on. To help you evaluate and replan your campaigns, we will show you some great approaches to improve your visibility and lead generation. Keep reading!

Marketing Strategy 72

Marketing Strategy User-Generated Marketing Marketers 72

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. That’s a good indication that Instagram is continuing to attract new users—as verified by the Instagram user statistics you’ll see later in this post. Instagram user stats. users in 2020.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Hootsuite

APRIL 29, 2021

Line started as a mobile messaging app, but has since evolved into a “super app” of sorts, with a mission to become the “ life infrastructure ” for its users. Line also doubles as a news aggregator and media streaming service, providing users with access to daily articles, more than 70 million songs, manga, live videos, games and much more.

Branding 120

Branding User-Generated Promotion Food 120

Hootsuite

JANUARY 15, 2020

That means choosing the right social platforms for their brands. The best way to choose the right platform for your brand is by taking a look at the demographics. The best way to choose the right platform for your brand is by taking a look at the demographics. General social media demographics. Monthly active users: 2.44

Gen Z 145

Gen Z Millennials User-Generated Education 145

Rock Content

MARCH 25, 2020

Take a look at these 2020 Digital Marketing trends to learn which ones can be applied to reach your company’s goals. This strategy focuses on building content that will help customers engage with a brand and make purchasing decisions. Below, you’ll see the most important Digital Marketing trends for content in 2020.

Market Trends 80

Market Trends Digital Marketing Inbound Marketing User-Generated 80

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. One such method is an influencer promotion campaign.

Influencer Marketing 139

Influencer Marketing Branding Shoppers Retail 139

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. And where should I promote my videos? Shorter videos are great for establishing an initial connection where you can introduce your brand or product.

Branding 117

Branding Video Marketing Millennials B2C 117

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? billion users worldwide. Adobe notes the creator economy saw significant growth in 2020 — the year over 1 in 2 creators (52%) began posting social content, according to the study. There are 7.5 million active sellers on Etsy. Let's explore.

Branding 130

Branding Marketing Marketers Marketing Mix 130

Hubspot Marketing

SEPTEMBER 19, 2022

But how exactly are brands leveraging it? Participating users could visit three pop-up events dedicated to the brand’s three summer cocktails. The benefit of hosting an immersive virtual pop-up event is that it’s accessible to all, which allows the brand to reach a wider audience. Virtual Experiences. Patrón Spirits.

Branding 88

Branding Fashion Shipping User-Generated 88

Hootsuite

APRIL 22, 2020

Users share comments and likes that you can respond to in real time. But “getting real” is exactly what viewers love: this is a chance for them to see you (or your brand) on a personal level. Good news for brands — or humans! — Promote your big moment. Reasons to go live on social media. You’ll get instant feedback.

Promotion 145

Promotion User-Generated Product Branding 145

Neil Patel

OCTOBER 6, 2020

trillion in 2020 to 6.5 I’ve built ecommerce companies of all sizes — from startups to established Fortune 500 brands. They follow a specific e-commerce marketing process that focuses on brand discovery, creating a strategic plan, tracking and reporting set up, and ongoing optimization. Ecommerce is still growing.

eCommerce 106

eCommerce Fashion Marketing Marketers 106

Rock Content

JULY 24, 2020

For this post, we have selected the 14 most crucial Content Marketing metrics to follow in 2020. Unique pageviews determine how many times each user has viewed a page. After all, the same user can view a page several times during a visit. In general, this number doesn’t translate how many times someone has visited a page.

Content Marketing 76

Content Marketing User-Generated Marketing Marketers 76

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Non-Profit 68

Non-Profit CMO SEO Promotion 68

Rock Content

MAY 28, 2020

So if you’re having trouble generating engagement with your leads and your conversion numbers aren’t so high, how about finding out how to increase sales with webinars ? Your brand strengthens its presence in the segment, and more deals are closed. Brand awareness. Generates greater engagement. Check it out!

User-Generated 75

User-Generated Digital Marketing Promotion Marketing Plan 75

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hubspot Marketing

FEBRUARY 23, 2023

How Airlines Are Creating Their Own Banks Though travel demand and spending decreased due to the pandemic in 2020, Delta was able to generate cash by raising $6.5 billion through the SkyMiles program and payouts from its co-branded credit card partnership with American Express.

User-Generated 114

User-Generated Promotion Management Branding 114

Rock Content

MAY 29, 2020

It also helps to build a positive and trustworthy image for your brand. The store can prepare to profit more when demand is strong and do some promotions and sales to improve numbers when it is low. How many pages does an average user visit when they come to your blog? Lead generation content downloads. Pageviews.

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Moz

JULY 15, 2020

There's endless possibilities w/ #machinelearning : Some cool things: - AI-generated faces - Auto-excuse generator (need that) Leveraging for SEO: - Keyword research - Forecasting time series - Extracting entities and categories from URLs - Internal link analysis #mozcon — Seer Interactive (@SeerInteractive) July 15, 2020.

Non-Profit 61

Non-Profit CMO SEO Promotion 61

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Neil Patel

NOVEMBER 7, 2020

Data shows companies can generate $38 for every $1 email investment. Our team at Neil Patel Digital vetted hundreds of email marketing companies based on their brand reputation, client portfolio, ratings, and their areas of expertise. It is also why clients, from startups to enterprise brands, love working with us. The result?

Email Marketing 102

Email Marketing eCommerce Thought Leadership Copywriting 102

Buffer Marketing

FEBRUARY 21, 2023

Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz. In 2020, we moved to our events being held almost exclusively virtually, which lowered the bar even more for how easy it was to do.

Gen Z 99

Gen Z Branding PR Marketing 99