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Google AR beauty ads now let brands promote lip, eye products

Search Engine Land

Google is expanding its AR Beauty ads to let brands showcase lip and eye products, with plans to soon add foundation. This augmented reality experience for cosmetic products (lipstick and eyeshadow) was initially launched in 2020. The platform will soon be adding more brands to its roster, including Splat and Revlon. Foundation.

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5 skills you need to get promoted in 2020

Sprout Social

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. Going for a promotion is a big undertaking. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions.

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Everything Brands Need to Know About TikTok in 2020

Hootsuite

And with the advertising floodgates wide open, brands are too. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. — Taylor Lorenz (@TaylorLorenz) February 3, 2020. — Cowbelly (@CowbellyTV) January 26, 2020. What is TikTok?

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5 little-known ways to use Instagram to promote your eCommerce brand ?

Many Chat

With more than 2 billion monthly active users, Instagram is marketed as the destination where people connect with friends, brands, and things they love. a 2020 Facebook Messaging Research study, 68% of international adults surveyed said: “I am more likely to do business with/purchase from a company that I can contact via messaging (e.g.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Here are 7 social media promotion ideas to explore instead, and how to execute them.

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What to do with your 2020 social strategy now

Sprout Social

2020 kicked off a new decade with an entirely new way of life and set of rules for everyone. As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. Knowledge, empathy, purpose and agility are core to successful brand positioning right now.

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.