Martech

JANUARY 3, 2022

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape. In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. What does marketing operations do?

Transform 122

Transform Marketing Automation Platform CMO Marketing 122

Martech

OCTOBER 29, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. “We Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays. Understanding buyer intent . Why we care.

Transform 117

Transform CMO Advertisers Advertising 117

Marketing Insider Group

OCTOBER 25, 2021

Nobody could have predicted how 2020 would change the face of marketing. Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

DECEMBER 27, 2022

Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size. A looming economic [downturn] has made consumers price-conscious, leading to frugal behavior and secondhand shopping — tripling the resale market since 2020,” said Jones.

Transform 98

Transform Retail Shoppers Price 98

Litmus

APRIL 2, 2021

Earlier this week, our CMO, Melissa Sargeant, hosted a panel on the future of marketing with a few other marketing leaders—Jon Suarez-Davis from Salesforce and Kara Trivunovic from Epsilon. We need to get good at building relationships outside of our direct team so that we can invest in and use the fancy new technologies we all lust after.

Finance 79

Finance Health Marketing Marketers 79

Unbounce

AUGUST 16, 2023

I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. I’ve got some news. 00:49:20] Pete: there’s certainly going to be a much greater flood of misinformation in this election cycle than we had in 2020 or 2016. Welcome to Unprompted, a podcast about AI marketing and you.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Chief Martec

OCTOBER 31, 2022

Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.

Law 128

Law Transform CMO New Technology 128

Econsultancy

DECEMBER 13, 2021

To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020. By the end of the year, TV ad spend is expected to jump 18% on 2020, which declined by 11% versus pre-pandemic levels.

Advertising 52

Advertising Advertisers Retail Shoppers 52

SmartBrief - Marketing

FEBRUARY 21, 2025

Brand Purpose from the CMO seat Considering this conference was the center of the digital advertising universe, the opening session, “The CMO Perspective,” was a good one to set the stage for the rest of the day’s events.

CMO 52

CMO Law Advertisers Advertising 52

Adobe Experience Cloud Blog

APRIL 6, 2016

In the past five years, marketers have been grappling with the emergence of new technologies, but the challenge–and perhaps opportunity–is about to go into overdrive over the next five years. The Path to 2020: Marketers Seize the Customer Experience. So what does this mean in practice? Marketing is the brand.

Transform 91

Transform Thought Leadership CMO Marketing 91