Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. Digital transformation is in full swing.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Hootsuite

MARCH 11, 2020

They’re also a prime market due to their high-purchasing power and early-career status. Also, it’s worth noting that Gen Z is still a few years out before they need to be targeted on LinkedIn—so put away all your Fortnite memes and TikTok lip-syncing videos (for now at least). Source: Digital 2020. Get Started.

Social Media Marketing 139

Social Media Marketing Gen Z User-Generated Education 139

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. You can also connect your social channels to your CRM. Free Demo Lead generation Insurance is generally not an impulse buy.

Social Media Marketing 89

Social Media Marketing Gen Z Education Health 89

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 102

eCommerce Gen Z B2C Shoppers 102

Hubspot Marketing

DECEMBER 5, 2019

While Reddit's user-oriented platform might be too difficult for small to medium-sized business marketers right now, it's still evolving. The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Gen Z makes up 26% of Reddit Users.

Gen Z 133

Gen Z Millennials User-Generated Advertising 133

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. If you’re looking to dig deeper, we’d recommend starting with these solid gold resources: Hootsuite’s Social Media Trends 2020. since 2019).

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

Gen Z 126

Gen Z Millennials Price Social Media Marketing 126

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. 2020 changed everything: the way we communicate, the way we shop, the way we greet one another. It also changed how we use social media. What social networks are doing.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Hootsuite

OCTOBER 27, 2020

The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms. However, social media isn’t the only aspect of digital that’s delivering impressive numbers. Worldwide social media users: 4.14 Essential headlines.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Econsultancy

DECEMBER 6, 2021

Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Analysis indicates that combined spend on these platforms grew by 43% year-on-year during Q3 2021, matching the peak seen in 2020’s golden quarter.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

OCTOBER 25, 2021

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. That means over half of Earth’s entire population now uses social media. Using social media is important now more than ever.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

JANUARY 13, 2021

Business specific social media acronyms and abbreviations. Technical acronyms and abbreviations used on social media. Gen Z social media acronyms and abbreviations. Social media acronyms for emotions. Okay — it’s time to level up your social vocabulary RN (right now).

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Hootsuite

JANUARY 15, 2020

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. Craft a compelling message. 42% of U.S. Get Started.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. Learn about your audience.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. users in 2020. The social network saw 20.4% million users, in 2020. Instagram users will spend an average of 28 minutes per day on the platform in 2020. million U.S.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. One of the newer social media apps on this list, Clubhouse was released in March 2020 for iOS. Source: Statista. Twitter Spaces.

Gen Z 142

Gen Z Finance User-Generated Transform 142

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. From 2020 to 2021, TikTok was the most downloaded app.

Gen Z 121

Gen Z User-Generated Social Media Marketing Millennials 121

SocialPilot

JANUARY 15, 2024

More than 50% of social media marketers create content for YouTube. Video Content Marketing Stats on Ad Spending 66. In 2020, digital video ad spending was reported to be $9.95 Wyzowl noted that 78% of marketers observed an immediate increase in sales by using video marketing.

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85

Hootsuite

MAY 2, 2022

This Instagram Reel serves as a reminder to social media marketers that sometimes the simplest ideas are the most effective and speaks to the video’s format as being to communicate an idea or practice without actually using any words. Easily manage your Instagram page alongside your other social channels using Hootsuite.

Gen Z 130

Gen Z Social Media Marketing Digital Trends Fashion 130

Hootsuite

AUGUST 30, 2023

You heard that right — there’s another social media app in town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media marketers yet another platform to learn about. In its first few months, Lemon8 was one of the most downloaded lifestyle apps in the United States, generating 4.1

Gen Z 88

Gen Z Fashion Food User-Generated 88

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 143

Gen Z eCommerce Shoppers Millennials 143

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. Work with the right streamer. The result?

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hootsuite

APRIL 7, 2021

People spent 30 minutes on Instagram every day in 2020 (up from 26 minutes per day in 2019). As marketers, we need to know our audiences. If you’re targeting Gen Z sports fans on Instagram, their social media consumption habits might be wildly different from the tech executives waking up at 4AM to meditate in their infrared saunas.

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Sprout Social

APRIL 12, 2022

According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda. Some 73% of chief communications officers also report that social issues shifted their communications agenda. Proactively plan for crisis management.

Communications 103

Communications PR Gen Z Analytics 103

Hootsuite

JANUARY 31, 2023

And if it reminds you of the good parts of 2020 (when everyone was stuck at home making trending TikToks), that’s because this was the font TikTok used back then. Start your 30-day trial The post TikTok Fonts: The How + Why of Choosing Text for Your Video appeared first on Social Media Marketing & Management Dashboard.

Gen Z 100

Gen Z Fashion SEO Social Media Marketing 100

Girl Power Marketing

OCTOBER 14, 2021

.” Baby Boomers on Social Media Marketers who struggle to imagine older generations with smartphones will be surprised to learn that 82% of online Baby Boomers have social media accounts. Before the pandemic struck in early 2020, only 37% of those over the age of 70 used social media daily.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Girl Power Marketing

OCTOBER 14, 2021

With brands and marketers continuing to ignore them, Baby Boomers have effectively taken matters into their own hands. Baby Boomers on Social Media. Marketers who struggle to imagine older generations with smartphones will be surprised to learn that 82% of online Baby Boomers have social media accounts.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Hootsuite

AUGUST 19, 2020

That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. — Coors Light (@CoorsLight) April 28, 2020. The #CouldUseABeer campaign was inspired by another previous social media win for Coors Light. — Coors Light (@CoorsLight) April 12, 2020.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. 60% of marketers agree that authenticity and quality are equally important elements of successful content. This is why people don’t trust marketers or advertisers. Testimonials.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Connect it to your favorite social media management platform (Hootsuite, of course!).

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Hootsuite

JANUARY 12, 2022

Initially launched in India on Sept 14th, 2020, and rolled out across the U.S. BTS videos help establish your brand as authentic (a huge plus to tapping into the authenticity-driven Gen-Z) and help deepen consumer trust. Why try YouTube Shorts? on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Try it for Free.

Gen Z 137

Gen Z Entertainment User-Generated Video Marketing 137

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. For a more detailed process, check out our guide to Reddit market research.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hootsuite

NOVEMBER 3, 2020

On social, you have clear data about exactly who your customers are, and the opportunity to chat with them after via comments or direct message, to provide personalized customer service. It’s where Millennials and Gen Z like to shop. internet users this age made a purchase on social media in 2019. 48% of U.S.

Branding 145

Branding Gen Z Shoppers Price 145

Neil Patel

JANUARY 20, 2021

TikTok has steadily grown to become one of the most popular social media apps. In Q1 for 2020, the app hit a record-setting 315 million installs , and soon dance routines, challenges, and #MedievalTikTok became all the rage. Tap “Manage Account.” Since then, the app has been downloaded over 2.6

Gen Z 128

Gen Z Real Estate Thought Leadership Food 128

Hootsuite

SEPTEMBER 9, 2020

Source: Hootsuite Digital 2020 Report. You can create your photo ad in Facebook Business Manager , or simply promote a post with an image from your Facebook Page. Posted by The Underground Dance Centre on Monday, June 15, 2020. Plenty of Generation Z and Gen Xers also use the platform. Show and tell!

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hootsuite

OCTOBER 28, 2021

It’s clear that Snapchat firmly has a seat at the table of social media giants—even if its users’ demographic skews more toward the Millennial and Gen-Z cohorts. If your target audience is under 34, Snapchat might be the perfect platform for your business—especially if you operate in the direct-to-consumer market.

Gen Z 141

Gen Z Millennials Place Customer 141

Econsultancy

DECEMBER 13, 2021

To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020. By the end of the year, TV ad spend is expected to jump 18% on 2020, which declined by 11% versus pre-pandemic levels.

Advertising 52

Advertising Advertisers Retail Shoppers 52