Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. billion people.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Neil Patel

SEPTEMBER 29, 2020

At Neil Patel Digital , we know what we do best – our co-founders and top-class marketing managers have mastered their skillsets. They generally work with small to medium-sized businesses and clearly to much success as they have remarkably positive ratings from customers ( 4.8 7 Sociallyin — Best For Community Management.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Sprout Social

MARCH 12, 2024

In 2020, we saw brands speaking out more in response to the onset of the COVID pandemic, worldwide Black Lives Matter protests and growing concerns about climate change. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing 110

Social Media Marketing Gen Z Health Marketing 110

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Sprout Social

JUNE 28, 2021

Then 2020’s lockdowns, travel bans and retail closures forced consumers to alter their shopping behaviors completely, accelerating social as a serious channel for commerce. And that number is expected to rise as the consumers most likely to purchase on social media—Millenials and Gen Z—have increasingly more spending power.

Gen Z 107

Gen Z Transform Millennials Shipping 107

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

Gen Z 118

Gen Z Millennials Price Social Media Marketing 118

Sprout Social

MARCH 21, 2024

It’s also the most popular news source for 12 to 15-year-olds and becoming increasingly popular with older generations. The same Ofcom report found that TikTok is a favored news source for UK adults, increasing from 1% in 2020 to 10% in 2023. Of course, managing an entire influencer marketing campaign is easier said than done.

Branding 97

Branding Gen Z Fashion Food 97

Martech

JANUARY 10, 2022

That means people are thinking hard about their homes, how to manage them and how to feel safe and secure in them. 58% of those surveyed now think the pandemic will have a lasting effect on how they view their homes, an eye-popping increase on the 12% when Gartner posed the question in 2020. A major social experiment.

Gen Z 91

Gen Z Entertainment Management Transform 91

Hootsuite

SEPTEMBER 9, 2020

With a Brand Account, you can also open and manage multiple YouTube channels. If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content. If they are, it’s possible to block them in Google’s ad manager. Learn about your audience. Source: Think With Google.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Bannerflow

APRIL 27, 2020

Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Contextual advertising is back. Omnichannel platforms will be a must-have.

Advertising 89

Advertising Advertisers Gen Z Place 89

Martech

MAY 10, 2022

Another road to trust comes out of how brands that sell products manage everything else. In 2020, 80% of customers said that the experience the company provides is as import as the product or services. Read next: Gen Z metaverse users are more trusting and willing to spend. Take the 2022 MarTech Replacement Survey today!

Gen Z 86

Gen Z Customer Communications Marketing 86

Neil Patel

SEPTEMBER 21, 2021

percent of US consumers choosing the option as of July 2020. Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. PayPal’s offering integrates with the PayPal wallet, allowing users to easily manage payments. Learn more here.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. Leverage user-generated content.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

JANUARY 16, 2020

Many will try, but few will actually manage to receive the sort of universal reach they’re looking for. As highlighted in our list of 2020 social media trends , marketers are looking for a concrete ROI from their time spent on social media. This post What is viral marketing (and does it actually work in 2020)? Good question!

Gen Z 104

Gen Z Marketing Marketers Promotion 104

Bannerflow

FEBRUARY 3, 2023

Research by video production company Wyzowl found that consumers now watch over 19 hours of online video per week, up 3 hours since 2020. Customer relationship management platform Zendesk, meditation app Headspace, and spreadsheet tool Airtable have successfully used animation in video ads.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Even before the 2020 launch of Facebook Shops , users flocked to Facebook Marketplace to find items or products being sold by residents nearby, independent sellers, or even local stores. Takeaways for Marketers.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

SocialPilot

JANUARY 15, 2024

In 2020, digital video ad spending was reported to be $9.95 A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. In 2020, about 24% of marketers tried video marketing for the first time. Businesses that created more than 50 videos in a year grew by 46% in 2020.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Sprout Social

SEPTEMBER 3, 2020

— Suto (@HalieAtisuto) August 28, 2020. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. — Wendy's (@Wendys) August 27, 2020. If a 78-year-old Senator can manage a Twitch account, chances are you can as well.

Gen Z 131

Gen Z Branding Millennials Real Estate 131

Hootsuite

MARCH 11, 2020

Also, it’s worth noting that Gen Z is still a few years out before they need to be targeted on LinkedIn—so put away all your Fortnite memes and TikTok lip-syncing videos (for now at least). Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender.

Social Media Marketing 139

Social Media Marketing Gen Z User-Generated Education 139

Bannerflow

APRIL 27, 2020

Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Contextual advertising is back. Omnichannel platforms will be a must-have.

Advertising 52

Advertising Advertisers Gen Z Place 52

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. For example, to increase awareness of the 2020 U.S.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Rock Content

FEBRUARY 17, 2023

Since its start in China in 2016, the social media channel has quickly gained market share worldwide, and by 2020 it had more than 2 billion members worldwide. The platform has been designed with Gen Z in mind, including their language, values, and interests.

Gen Z 76

Gen Z Health Communications Digital Marketing 76

Hubspot Marketing

JULY 28, 2022

Gifting powerhouse 1-800-FLOWERS had a record-breaking year in 2020 , and venture capital is flowing into startups like &Open ( $7.2m Another new player, Goody , sent 10,000 gifts in its first two months and has raised $32m since its 2020 launch. in 2020, the bulk of that was focused on B2C campaigns. Source: Oktopost.

Direct Mail 107

Direct Mail Gen Z Fashion Manufacturing 107

Sprout Social

APRIL 21, 2020

Read their full 2020 Conscious Fashion Report at the link in our bio. A post shared by Good On You: Ethical Fashion (@goodonyou_app) on Apr 8, 2020 at 4:12pm PDT. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). A post shared by Worn Wear (@wornwear) on Feb 24, 2020 at 5:30pm PST. Photos: @mr_guesty.

Retail 101

Retail Gen Z Fashion Millennials 101

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Never underestimate the power of social listening and community management. — Kate Ruda (@kate_ruda) August 17, 2020.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Sprout Social

APRIL 12, 2022

According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda. The internet and social platforms are vital tools for storytelling, brand management and connection. Proactively plan for crisis management.

Communications 104

Communications PR Gen Z Analytics 104

Rock Content

JANUARY 18, 2021

And no other year showed how important it is to quickly adapt strategies as 2020. 2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Think about how TikTok exploded in 2020. In 2020, there were 1.9

Market Trends 121

Market Trends Content Marketing Gen Z User-Generated 121

Bannerflow

APRIL 27, 2020

Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Contextual advertising is back. Omnichannel platforms will be a must-have.

Advertising 40

Advertising Advertisers Gen Z Place 40

Sprout Social

AUGUST 2, 2022

In 2020, 70% of people watched an event live on YouTube. In July 2022, YouTube announced a partnership with Shopify that will make it easier for sellers to manage their products and stores. He did a little better than that, though, ushering in a 700% increase in sales from March 2020 to March 2021. YouTube is no exception.

Gen Z 136

Gen Z Promotion Shoppers Energy 136

Hubspot Marketing

FEBRUARY 15, 2024

According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. One of these exclusive offers is Lamborghini Winter Academy. This is where all car enthusiasts can learn how to drive a Lamborghini in the snowy Alps. Accept digital innovation. Dior’s entry into the Metaverse should inspire everyone.

Branding 120

Branding Fashion Gen Z B2C 120

Bannerflow

SEPTEMBER 7, 2021

Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt. By April 2020, car sales had dropped by 47% in the US and by 80% in Europe. Gen Z are the car drivers and buyers of the future.

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Sprout Social

SEPTEMBER 21, 2020

— VSCO (@vsco) June 4, 2020. — VSCO (@vsco) August 7, 2020. VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now. Discover resources we’ve gathered to support #BlackLivesMatter — [link] #VSCO pic.twitter.com/6MHtnpDXwo.

Gen Z 132

Gen Z CMO Education Branding 132

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. According to the 2021 Pinterest Predicts report, there was a 155% increase in searches year over year for “crochet basics” from 2019 to 2020. If you’re familiar with the movies, you may be rightfully confused.

Retail 122

Retail Fashion Gen Z Branding 122

Hubspot Marketing

MARCH 14, 2023

Keeping track of your different social campaigns can seem daunting, but HubSpot’s Social Media Management Software helps you run all your social campaigns from one place. Paid social media advertising can help your business generate more leads. From 2020 to 2021, TikTok was the most downloaded app. Create targeted ads.

Gen Z 111

Gen Z User-Generated Social Media Marketing Millennials 111

Sprout Social

OCTOBER 14, 2020

Posted by Too Faced Cosmetics on Saturday, August 15, 2020. Based on what we know about millennials and Gen Z , the average consumer relies on recommendations from social media when researching products and services. — Kayt (@afkayt) October 1, 2020. — Twitch (@Twitch) July 7, 2020.

Branding 142

Branding Gen Z Millennials Promotion 142

Hubspot Marketing

JANUARY 5, 2021

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. A 2020 Wyzowl report found that viewers want to see more of this video style from brands. With 69% of its users between 13 and 24 years old, TikTok is definitely the platform of the Millennial and Gen Z population.

Gen Z 145

Gen Z User-Generated Real Estate Education 145