Hootsuite

SEPTEMBER 3, 2020

2020 changed everything: the way we communicate, the way we shop, the way we greet one another. This blog post summarizes: Our 2020 social trends predictions that came to pass. 2020 social trends predictions that came to pass. Our research team painstakingly compiled our social trends predictions for 2020. Very right.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Hootsuite

MAY 31, 2022

Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. are considered “heavy” users.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Hootsuite

JANUARY 13, 2021

Gen Z social media acronyms and abbreviations. On Twitter, Facebook, Instagram, and LinkedIn, users can “slide into” someone’s DMs by sending a private message. This is very similar to a RT, but is used to show that you’re only quoting part of what the other Twitter user said originally. TW: Twitter. YT: YouTube.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Hootsuite

JANUARY 15, 2020

Keep reading to find out more about the user demographics of every major social media network. . General social media demographics. It has a daily and monthly active user base that far exceeds the population of any one country, and still continues to grow each year. Daily active users: 1.623 billion. Table of contents.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Neil Patel

SEPTEMBER 21, 2021

percent of US consumers choosing the option as of July 2020. Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. PayPal’s offering integrates with the PayPal wallet, allowing users to easily manage payments. Learn more here.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. But they do reveal how social trends and user expectations are evolving over time. But since being founded in 2016, it has grown to more than one billion monthly active users. Eight new users join TikTok every single second !

Gen Z 142

Gen Z Finance User-Generated Transform 142

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. 44% of all internet users regularly look up brands on social media networks. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Source: Hootsuite.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

SocialPilot

JANUARY 15, 2024

The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products. On average, Facebook users spend 26 minutes per day watching videos on the platform. A study by YetPo revealed that 30% of Instagram users purchased the product after discovering it from the platform.

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. That’s a good indication that Instagram is continuing to attract new users—as verified by the Instagram user statistics you’ll see later in this post. Instagram user stats. users in 2020.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z 121

Gen Z User-Generated Social Media Marketing Millennials 121

Bannerflow

FEBRUARY 3, 2023

Getting video engagement right is important because 86% of marketers say video has helped them generate leads. According to Google , for video engagement to take place, the user must watch a video ad for at least 10 seconds. How do you engage customers in video marketing? There’s clearly growing competition for video to stand out.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hootsuite

MARCH 11, 2020

Here are just a few key numbers to keep in mind for context: 675+ million users worldwide. 303 million monthly active users. 9% of US users visit the site multiple times a day. 12% of US users visit the site daily. 303 million monthly active users. 9% of US users visit the site multiple times a day.

Social Media Marketing 139

Social Media Marketing Gen Z User-Generated Education 139

Hubspot Marketing

JULY 28, 2022

Gifting powerhouse 1-800-FLOWERS had a record-breaking year in 2020 , and venture capital is flowing into startups like &Open ( $7.2m Another new player, Goody , sent 10,000 gifts in its first two months and has raised $32m since its 2020 launch. in 2020, the bulk of that was focused on B2C campaigns. Virtual Pop-Up Shops.

Direct Mail 116

Direct Mail Gen Z Fashion Manufacturing 116

Hootsuite

FEBRUARY 1, 2022

84% of Twitch users believe showing support for creators is an important part of the experience, and 76% appreciate brands that help their favorite streamers achieve success, so the potential for a return on investment is huge. For example, to increase awareness of the 2020 U.S. — Alexandria Ocasio-Cortez (@AOC) October 19, 2020.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hootsuite

AUGUST 30, 2023

It’s photo-heavy but allows users to share recipes, outfits, travel guides, and more. In its first few months, Lemon8 was one of the most downloaded lifestyle apps in the United States, generating 4.1 million users in just a few months. Having launched in 2020 in Japan first, the app had over 17 million users by mid-2023.

Gen Z 88

Gen Z Fashion Food User-Generated 88

Hubspot Marketing

JANUARY 5, 2021

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. Short-Form Video Trends to Look Out For.

Gen Z 144

Gen Z User-Generated Real Estate Education 144

Rock Content

JANUARY 18, 2021

And no other year showed how important it is to quickly adapt strategies as 2020. 2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. The Google Lens tool allows the user to use images to perform searches on the internet.

Market Trends 116

Market Trends Content Marketing Gen Z User-Generated 116

Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Customer 113

Customer Gen Z User-Generated Health 113

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Girl Power Marketing

OCTOBER 14, 2021

When 67% of Baby Boomers own smartphones and account for 59% of digital purchases, it’s clear that this generation is more technologically savvy than younger generations give them credit for. Before the pandemic struck in early 2020, only 37% of those over the age of 70 used social media daily.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Girl Power Marketing

OCTOBER 14, 2021

When 67% of Baby Boomers own smartphones and account for 59% of digital purchases, it’s clear that this generation is more technologically savvy than younger generations give them credit for. Before the pandemic struck in early 2020, only 37% of those over the age of 70 used social media daily. ” .

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos.

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. There are 2 types of flair: User flair.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hootsuite

AUGUST 19, 2020

What Coors Light did: Coors Light has had some of the cheekiest campaigns lately, including their Clone Machine , which lets users record a 30-second video loop of them looking interested during video-conferences so that they can sneak away to grab a beer. — Coors Light (@CoorsLight) April 28, 2020. Coors Light #CouldUseABeer.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

AUGUST 11, 2022

You need to dig deeper into your users and what they’re looking for online. On social media, it's common for users to connect with small groups of people with similar interests. But it's different for users. Each user factors these ideas into their decision about which platform to use. Algorithms. Where your friends are.

Branding 130

Branding Gen Z User-Generated Shoppers 130

Hootsuite

JANUARY 12, 2022

Initially launched in India on Sept 14th, 2020, and rolled out across the U.S. BTS videos help establish your brand as authentic (a huge plus to tapping into the authenticity-driven Gen-Z) and help deepen consumer trust. Level up your user-generated content. Why try YouTube Shorts? billion daily views globally.

Gen Z 137

Gen Z Entertainment User-Generated Video Marketing 137

Hootsuite

MAY 8, 2023

Reduce response time (and your workload) Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Free Demo Lead generation Insurance is generally not an impulse buy. Instead, you need to generate and nurture leads. You can also connect your social channels to your CRM.

Social Media Marketing 89

Social Media Marketing Gen Z Education Health 89

Bannerflow

OCTOBER 3, 2022

Whether you want to engage gen-z on TikTok, kickstart conversations with senior stakeholders on LinkedIn, or simply build brand awareness and drive recognition amongst consumers on Facebook or Twitter, social media engagement is key. A visual design element that encourages scroll-stopping and encourages a user to interact.

Transform 52

Transform Gen Z Thought Leadership User-Generated 52

Hootsuite

SEPTEMBER 9, 2020

Consideration: Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you on Facebook Messenger. billion monthly active users. With ads, you can direct users to your Facebook Page or your website. Source: Hootsuite Digital 2020 Report.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Neil Patel

JUNE 22, 2021

It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey. Or, take a look at Copyblogger Media.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Hootsuite

NOVEMBER 3, 2020

81% of shoppers research products on Instagram and Facebook, and shopping is a top priority for 48% of Pinterest users. It’s where Millennials and Gen Z like to shop. internet users this age made a purchase on social media in 2019. Here, you can add items, manage orders, and even test out the customer experience.

Branding 145

Branding Gen Z Shoppers Price 145

Power Digital Marketing

DECEMBER 5, 2022

TikTok started as the choice social media app for the younger set, first with Gen Z and now with up-and-coming Gen Alpha. million active users by 2025. 1 At the time of this writing, more than 65% of TikTok users are between the ages of 18 and 34—a much larger demographic than the app’s much-discussed 13 to 17 segment.

Gen Z 52

Gen Z User-Generated Advertising Advertisers 52

Hootsuite

JULY 7, 2020

During the climate strike last September, brands like Patagonia, Lush, and Seventh Generation closed stores, “went dark” on social, and donated ad space to the movement. A post shared by Aerie (@aerie) on May 1, 2020 at 6:15am PDT. A post shared by Peloton (@onepeloton) on May 31, 2020 at 12:15pm PDT. Donate to NAACP LDF.

Non-Profit 145

Non-Profit Retail Gen Z Health 145

Rock Content

NOVEMBER 17, 2020

We are talking about an entire generation that grew up with technology all around and information at a finger tap distance. Besides, Millennials and Gen Z are used to doing detailed online research on anything they are willing to buy. More than just offering consumable content, it allows users to participate.

Gen Z 59

Gen Z Millennials Transform User-Generated 59

Hubspot Marketing

APRIL 12, 2022

Until 2020, that is. But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. And, if anything, 2020 and 2021 taught marketing teams how important content planning and re-planning is. You can also find a deeper dive into our data and tips in this post.

Gen Z 113

Gen Z Market Research Millennials Content Marketing 113

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. It wasn’t until the first US COVID-19 case was reported on January 21, 2020 that we saw the topic volume surrounding the virus gain traction worldwide. A shift in tone and perspective.

Branding 108

Branding Transform Gen Z Entertainment 108

Econsultancy

DECEMBER 13, 2021

To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020. Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year.

Advertising 52

Advertising Advertisers Retail Shoppers 52