Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats. Reddit surpassed 330 million monthly active users in 2017. User Behavior.

Gen Z 134

Gen Z Millennials User-Generated Advertising 134

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” The line between Gen Z and millennials isn’t the only one that’s blurring. In 2020, 14.4 In 2018, 18.4

Gen Z 120

Gen Z Millennials Marketing Marketers 120

Hubspot Marketing

JANUARY 13, 2023

Which Nonprofit Marketing Channels Generate Results. The more connected we are with the community, the more families we reach, the more services we provide, and the more resources we can generate.”. Cultural nonprofits generated 53% of their online revenue from memberships , while Public Media generated 100% from memberships.

Gen Z 124

Gen Z User-Generated Millennials Marketing 124

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

Gen Z 139

Gen Z User-Generated Millennials Marketing 139

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. million followers, the brand’s main marketing power on the platform is seen through word of mouth and user-generated content. Though the official Skims account on TikTok has 1.1

Gen Z 91

Gen Z Millennials Law User-Generated 91

Search Engine Land

FEBRUARY 1, 2023

As a result, the video game industry was one of the many to thrive , with a 20% YoY revenue increase from 2019, and reaching over $179 billion in global revenue in both hardware and software for 2020. About 70% of Gen-Z age people who play games do so with the intention of just virtually “hanging out,” and not actually playing.

Gen Z 90

Gen Z Advertising Advertisers Branding 90

Hubspot Marketing

JUNE 21, 2022

Another marketing tactic non-profit organizations use is user-generated content. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. According to TikTok , users made close to 75,000 donations on the platform in 2021 for causes ranging from fighting hunger to humanitarian relief efforts.

Non-Profit 114

Non-Profit Gen Z Millennials User-Generated 114

Search Engine Land

MAY 30, 2023

SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. This includes users who: Conducted item searches. Form_submit : When the user submits a form.

Digital Marketing 113

Digital Marketing Marketing Strategy Gen Z Food 113

Sprout Social

MAY 10, 2022

Whirlpool is a 110-year-old home appliance brand capturing the hearts of Gen Z online. Whirlpool earned the #2 spot in the Ad Age-Harris Poll Gen Z brand tracker , which ranked brands making the most progress among ages 18-24 during Q1 of 2022. On January 22, 2020, Planters announced the death of Mr. Peanut.

Gen Z 114

Gen Z Branding Law Transform 114

Rock Content

MAY 10, 2024

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Social media platforms like meeting user expectations while keeping them on-site. By 2007, Facebook’s user marketplace was operational and continued adding features and evolving over the years.

Shoppers 78

Shoppers Gen Z Digital Marketing User-Generated 78

Neil Patel

SEPTEMBER 21, 2021

percent of US consumers choosing the option as of July 2020. PayPal’s offering integrates with the PayPal wallet, allowing users to easily manage payments. It may also drive higher average order values as users may be more willing to buy that extra shirt or try a new cologne when they can split up payments.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Hubspot Marketing

MARCH 5, 2021

The beta feature enables users to see and create 15-second videos with musical overlays. YouTube users -- at least in the U.S. -- could see Shorts appear any day now. Creators have built entire businesses on YouTube, and we want to enable the next generation of mobile creators to also grow a community on YouTube with Shorts.".

Gen Z 144

Gen Z User-Generated Marketing Marketers 144

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. 44% of all internet users regularly look up brands on social media networks. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Source: Hootsuite.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

SocialPilot

JANUARY 15, 2024

The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products. On average, Facebook users spend 26 minutes per day watching videos on the platform. A study by YetPo revealed that 30% of Instagram users purchased the product after discovering it from the platform.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Bannerflow

FEBRUARY 3, 2023

Getting video engagement right is important because 86% of marketers say video has helped them generate leads. According to Google , for video engagement to take place, the user must watch a video ad for at least 10 seconds. How do you engage customers in video marketing? There’s clearly growing competition for video to stand out.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. There were a lot of commitments that were made in 2020 and beyond thinking about the value proposition.

Gen Z 107

Gen Z User-Generated Branding Education 107

Rock Content

JANUARY 18, 2021

And no other year showed how important it is to quickly adapt strategies as 2020. 2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. The Google Lens tool allows the user to use images to perform searches on the internet.

Market Trends 123

Market Trends Content Marketing Gen Z User-Generated 123

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z 111

Gen Z User-Generated Social Media Marketing Millennials 111

Hootsuite

MARCH 11, 2020

Here are just a few key numbers to keep in mind for context: 675+ million users worldwide. 303 million monthly active users. 9% of US users visit the site multiple times a day. 12% of US users visit the site daily. 303 million monthly active users. 9% of US users visit the site multiple times a day.

Social Media Marketing 139

Social Media Marketing Gen Z User-Generated Education 139

Hootsuite

FEBRUARY 1, 2022

84% of Twitch users believe showing support for creators is an important part of the experience, and 76% appreciate brands that help their favorite streamers achieve success, so the potential for a return on investment is huge. For example, to increase awareness of the 2020 U.S. — Alexandria Ocasio-Cortez (@AOC) October 19, 2020.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hubspot Marketing

JANUARY 5, 2021

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. Short-Form Video Trends to Look Out For.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

JULY 28, 2022

Gifting powerhouse 1-800-FLOWERS had a record-breaking year in 2020 , and venture capital is flowing into startups like &Open ( $7.2m Another new player, Goody , sent 10,000 gifts in its first two months and has raised $32m since its 2020 launch. in 2020, the bulk of that was focused on B2C campaigns. Virtual Pop-Up Shops.

Direct Mail 107

Direct Mail Gen Z Fashion Manufacturing 107

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Neil Patel

JANUARY 20, 2022

Global usage of social media, which was already high, exploded during the pandemic in 2020. The type of user you will reach on Instagram or Snapchat is different from the user you will reach on LinkedIn or Twitter. You do not have the ability to customize your message based on the type of person you are interacting with.

Gen Z 90

Gen Z eCommerce Millennials User-Generated 90

Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Customer 114

Customer Gen Z User-Generated Health 114

Sprout Social

OCTOBER 28, 2021

In 2020, social commerce sales were already at an estimated $27 billion. Facebook Shops include inventory syncing or uploading tools and automatically feature products for users based on their preferences. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers. Zimba on Facebook Shops.

Gen Z 112

Gen Z Transform eCommerce User-Generated 112

Girl Power Marketing

OCTOBER 14, 2021

When 67% of Baby Boomers own smartphones and account for 59% of digital purchases, it’s clear that this generation is more technologically savvy than younger generations give them credit for. Before the pandemic struck in early 2020, only 37% of those over the age of 70 used social media daily.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Girl Power Marketing

OCTOBER 14, 2021

When 67% of Baby Boomers own smartphones and account for 59% of digital purchases, it’s clear that this generation is more technologically savvy than younger generations give them credit for. Before the pandemic struck in early 2020, only 37% of those over the age of 70 used social media daily. ” .

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Hubspot Marketing

SEPTEMBER 28, 2022

The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of. Whether you're a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose.

Gen Z 85

Gen Z Influencer Marketing Entertainment Marketing 85

Faraday

APRIL 16, 2021

Over the last year, interest rates for home mortgages have been at an all-time low , coming in at as little as 2.68% in December 2020. In August 2020, home sales shot up to reach a 14-year high. Find millennial homeowners on the right channels Millennials are a digitally native generation.

Millennials 52

Millennials Gen Z Real Estate User-Generated 52

Neil Patel

DECEMBER 29, 2020

Users are most engaged on social media when they’re entertained. You don’t even need fancy image editing software, just a free meme generator, such as Imgur. Meme generators let you search for images for your meme by filtering through popular memes or uploading your image. million followers. Memes Entertain Your Audience.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Buffer Marketing

FEBRUARY 21, 2023

Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz. In 2020, we moved to our events being held almost exclusively virtually, which lowered the bar even more for how easy it was to do.

Gen Z 96

Gen Z Branding PR Marketing 96

Hubspot Marketing

AUGUST 11, 2022

You need to dig deeper into your users and what they’re looking for online. On social media, it's common for users to connect with small groups of people with similar interests. But it's different for users. Each user factors these ideas into their decision about which platform to use. Algorithms. Where your friends are.

Branding 123

Branding Gen Z User-Generated Shoppers 123