Remove 2020 Remove Gen Z Remove User-Generated
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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network. The strategy?

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60 social media statistics marketers need to know in 2025

Hootsuite

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. TikTok and Pinterest are especially strong here, with younger users more likely to shop based on recommendations. adults, doubling in popularity since 2020.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Before winning her first grand slam at last year’s U.S.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.

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71 Content Creators Statistics: Key Insights (2025)

Spiralytics

Expanding the content creator community With millions joining the content creator economy since 2020, the industry has shifted dramatically, with platforms like YouTube and TikTok drawing vast numbers of individuals. Over 165 million content creators have joined social media since 2020. Gen Z: 14% of content creators 9.

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How to Target Generation Z Through Paid Ads

Neil Patel

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.